4 Persuasion Techniques to Help People See Your Point

Bernie Madoff bilked investors of their life savings, pulling off the biggest fraud to date in US history. Charles Ponzi put “Ponzi schemes” in our business lexicon around the world. George Parker sold the Brooklyn Bridge twice a week for years until convicted the third time and sent to Sing-Sing. But these con artists weren’t necessarily persuasive. They were manipulators.

Persuasion is a neutral word. Persuasion tactics can be used for either noble or negative purposes. If your purpose i...