How People Buy More Experiences and Less Things
It seems that there is a trend for people to increasingly buy experience and not just things as part of their luxury expenditures.
“In a 2014 report the Boston Consulting Group says that nearly $1 trillion of the $1.8 trillion spent on “luxuries” in 2013 was spent on experiences — 55 percent.” quotes Valeria Maltoni in her excellent post ‘Seeking Experiences Where the Product is a Better Self‘
“When we buy experiences, those purchases make us happier than when we buy things,” says Joseph Pine, the co-author of The Experience Economy. “Some large part of that trillion is luxury transformations—people looking to recharge, revitalize or to improve well-being in some way.”
And it is true that in the quest for the meaningful, minimalism and avoidance of excessive tangible ‘stuff’ is quite a trend.
What about you? Do you increasingly buy and offer experiences instead of things?
