Email Marketing Tip: Let Freeloaders Move Along

Here’s an email marketing tip for you that I originally posted as a rant about a Facebook comment I saw.

A colleague is offering a series of helpful training videos on her area of expertise. She made a Facebook post offering this training with a link. If you click thelink, you are given the opportunity to sign up for the video series with yourname and email address. My colleague will then email you a seriesof educational training modulesover the course ofseveral days.

In response to my collea...