Change.org Dives Into Crowdfunding

The site, which just surpassed 150 million users, wants to build a platform for social change that extends beyond petitions.

Since Change.org began focusing on viral petitions in 2011, one of the criticisms it has received has been that it facilitates "slacktivism," a breed of lightweight, passive action that passes for real engagement. And for about just as long, Change.org's founder and CEO, Ben Rattray, has been arguing that the petition tool is not only effective, but the beginning of a "platform for social change that empowers movements."

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