It's true. It would be.

But isn't the greatest hurdle just getting people motivated in the first place?


I would actually say that motivation is not the question. The real question is: What are the incentives? Let's say I created a gym where you pay $400 the first of the month, and for every visit I refund $25. And before you sign up, we take unflattering photos of you in your under­wear, and if you don't make a certain number of visits, we post those photos to a public website. I guarantee you that would be one fucking fit gym.

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It's true. It would be. And behavioral psychologists have been saying for years that selling health is not effective when trying to get people to change (much like how sprouting off statistics about cancer and death is not effective in getting people to stop smoking)

I can't really decide if I like Tim or not. I've read a combination of endearing posts and arrogant interviews, and he does get about a billion street cred points for being funny on the Nerdist podcast, but...he's just not very likeable. But I guess when you're a genius, likability doesn't really matter all that much, does it?