Kindle Free eBook Rush. IAN Interviews Vulutrix Fletcher & Sony Reader eStore. My oh My!

*Hearty sigh* At first, I was thrilled about the whole free eBook price match Amazon decided to do this month. Then I started thinking about what it meant long term.
The ONLY reason free eBooks works as a promotion tool, is because you're getting something that would not usually be free, for free. It didn't devalue books (like .99 does), because after a while you simply changed the price point