Doing Good Works

At the end of March, I spent the day in Santa Ana, Calif., with Doing Good Works, a new kind of benefit corporation that merges the world of profit and nonprofit in a unique and powerful way. The executives there have figured out how to multiply and redistribute the power of capitalism into social programs by helping to add corporate social responsibility to businesses through promotional products and specialty coffee.

I was there to help attendees understand how we've been repurposing the pro...