Branding 101 For Authors: What you Need to Know

Branding 101 For Authors: What you Need to Know,C Streetlights

Guest post by Rachel Thompson of BadRedheadMedia By Rachel Thompson Today I want to discuss a basic concept that seems to confuse most authors:branding.Branding sounds like one of those scary, nebulous marketing terms that threatens to suck out your soul or turn you into The Borg. It’s not. Branding really comes down tomanaging expectations. Let’s deconstruct. Branding 101 For Authors: ... Read More

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