How to Build a Better Book Pitch with Scott James

As authors, we spend hundreds of hours writing, revising, agonizing over our books because they need to be awesome. But when it comes to talking about them with readers, other authors, or even friends and family, our minds blank out and we stumble through some un-interesting description off the top of our heads.

I got fed up with myself doing this and developed what I call a “lunch line pitch” for my projects. A lunch line pitch is a unique way to describe what youre working on in 5 seconds t...