Why Mediocre Blogging Can Still Be Great

Recently, I was chatting with some friends about blogging, and how it’s changed over the years.

From social media to richer forms of content creation like videos, podcasts, story-driven blogging, etc, it could be forgiven to think that blogging as we know it (writing a post, publishing, hoping others read it either on the page or vie email/RSS) is about to disappear.

One of the reasons that came up was the fact there was so much mediocre blogging on the web. And, to a point, this is true.

Wit...