Hermawan Kartajaya





Hermawan Kartajaya


Born
in Surabaya, Indonesia
November 18, 1947

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Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking ...more

Average rating: 3.78 · 1,198 ratings · 167 reviews · 53 distinct works · Similar authors
Marketing in Venus

3.73 avg rating — 217 ratings — published 2003 — 2 editions
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New Wave Marketing: The Wor...

3.90 avg rating — 96 ratings — published 2008
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Grow With Character

4.14 avg rating — 57 ratings
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CONNECT! Surfing New Wave M...

3.81 avg rating — 48 ratings — published 2010
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Wow Marketing

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3.78 avg rating — 46 ratings — published 2014
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Hermawan Kartajaya On Marke...

4.20 avg rating — 41 ratings — published 2006
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Marketing Klasik Indonesia

3.69 avg rating — 45 ratings — published 2007
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Hermawan Kartajaya on Marke...

3.63 avg rating — 43 ratings — published 2006
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Positioning, Diferensiasi, ...

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4.08 avg rating — 36 ratings — published 2008
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Wow Selling: Salespeople ar...

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3.63 avg rating — 40 ratings — published 2014 — 2 editions
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