Alexander Chernev



Average rating: 3.97 · 231 ratings · 11 reviews · 29 distinct works
The Marketing Plan Handbook

3.85 avg rating — 47 ratings — published 2009 — 12 editions
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Strategic Marketing Analysi...

4.22 avg rating — 9 ratings2 editions
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Strategic Marketing Managem...

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3.70 avg rating — 10 ratings2 editions
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Mastering The Case Intervie...

3.47 avg rating — 17 ratings — published 2011 — 5 editions
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Strategic Marketing Management

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4.07 avg rating — 121 ratings — published 2008 — 14 editions
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The Business Model: How to ...

4.57 avg rating — 7 ratings4 editions
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The Dieter's Paradox: Why D...

really liked it 4.00 avg rating — 4 ratings — published 2011
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Essential Marketing Concept...

really liked it 4.00 avg rating — 4 ratings — published 2006 — 4 editions
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Strategic Marketing Analysi...

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3.67 avg rating — 3 ratings
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Mastering the Case Intervie...

really liked it 4.00 avg rating — 2 ratings
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