Herb Cohen


Born
The United States
Website


For more than three decades, Herb Cohen has been a practicing negotiator, intimately enmeshed in some of the world’s headline dramas from hostile takeovers to hostage negotiations. His clients have included business executives, entrepreneurs, sports and theatrical agents plus large corporations - as well as governmental agencies, such as the Department of State, FBI, CIA, The US Conference of Mayors and US Department of Justice.

Unlike some theorists, he was actively involved in the negotiations that settled the NFL players’ strike and the General Motors Chevy mobile litigation and also participated in the START Arms Control Negotiations with the Soviet Union.

He started formally teaching the subject of negotiations during a two week course
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Average rating: 3.86 · 1,899 ratings · 174 reviews · 23 distinct worksSimilar authors
You Can Negotiate Anything:...

3.86 avg rating — 1,508 ratings — published 1980 — 22 editions
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Negotiate This!: By Caring,...

3.91 avg rating — 260 ratings — published 2003 — 15 editions
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How to Negotiate Anything, ...

3.54 avg rating — 46 ratings — published 2001
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You Can Negotiate Anything

4.40 avg rating — 20 ratings
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The Game of Negotiating

4.57 avg rating — 14 ratings — published 2004 — 2 editions
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The Win-Win Negotiating Str...

3.16 avg rating — 19 ratings — published 1993 — 2 editions
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Artful Negotiation in a Glo...

2.86 avg rating — 7 ratings — published 1993 — 2 editions
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The Masters of Impact Negot...

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3.71 avg rating — 7 ratings — published 2006 — 2 editions
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Todo Es Negociable

3.50 avg rating — 6 ratings — published 1986 — 2 editions
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Você pode negociar qualquer...

really liked it 4.00 avg rating — 4 ratings
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“You and I do not see things as they are. We see things as we are.”
Herb Cohen

“No' is a reaction, not a position. The people who react negatively to your proposal simply need time to evaluate it and adjust their thinking. With the passage of sufficient time and repeated efforts on your part, almost every 'no' can be transformed into a 'maybe' and eventually a 'yes'.”
Herb Cohen

“Most of us, in our civilized society, rely too heavily on reasoning capacity to make things happen. We've been raised to believe that logic will prevail. Logic, in and of itself, will rarely influence people. Most often logic doesn't work.”
Herb Cohen



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