Marcus Österberg

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Born
in Örebro, Sweden
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Influences

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May 2014

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Aspiring tech writer and geek at the regional government in west Sweden. Blogs in English about web strategy and web analytics but also in Swedish on webbstrategi & webbanalys.

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Marcus Österberg Take a walk. The world around us is inspiring enough to get ideas on what to write about.
Marcus Österberg You can do your writing anywhere, anytime.
Average rating: 4.76 · 17 ratings · 9 reviews · 9 distinct works
Web Strategy for Everyone

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Webbstrategi för alla

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it was amazing 5.00 avg rating — 4 ratings — published 2014 — 4 editions
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Webbanalys - förstå och för...

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Introduktion till artificie...

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AI and Machine Learning for...

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Innovativ: bli mer fokusera...

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Prestandakollen 17: Webbpre...

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Intranät som skapar värde –...

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The Intranet Book

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More books by Marcus Österberg…

Boken om webbanalys gratis – ladda ner nu

Eftersom boken om webbanalys inom någon månad är två år gammal släpps den gratis på nätet precis som sina föregångare. Den har licensenCreative Commons Erkännande-DelaPåSammaVillkor 4.0vilket innebär att du kan använda innehållet relativt fritt. Tänk dock på att vissa bilder är lånade, så hör gärna av dig om du vill använda någon av bilderna som inte är uppenbart mina eller från min arbetsgivar...

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Published on July 26, 2018 21:17

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Designing User Interfaces for an Aging Population by Jeff                       ...
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The End Is Always Near by Dan Carlin
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The End Is Always Near by Dan Carlin
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The Late Show by Michael Connelly
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Not All Data Is Created Equal by Gregory Fell
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All Data Are Local by Yanni Alexander Loukissas
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Artificial Unintelligence by Meredith Broussard
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The End Is Always Near by Dan Carlin
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Data Science Strategy For Dummies (For Dummies by Ulrika Jägare
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Robots, Healthcare and the Law by Eduard Fosch Villaronga
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More of Marcus's books…
“When speaking of disabilities, the blind and their needs are most often used as an example. It is deceivingly simplistic since accessibility is something most of the population can benefit from.”
Marcus Österberg, Web Strategy for Everyone

“Web analytics is like teenage sex:
- Everyone talks about it.
- Nobody really knows how to do it.
- Everyone thinks everyone else is doing it, so everyone claims they are doing it.”
Marcus Österberg

“Usability is not only about ease of use but also about bringing something meaningful, having an objective in common with the user.”
Marcus Österberg, Web Strategy for Everyone

“Web analytics is like teenage sex:
- Everyone talks about it.
- Nobody really knows how to do it.
- Everyone thinks everyone else is doing it, so everyone claims they are doing it.”
Marcus Österberg

“When speaking of disabilities, the blind and their needs are most often used as an example. It is deceivingly simplistic since accessibility is something most of the population can benefit from.”
Marcus Österberg, Web Strategy for Everyone

“Idag räcker det inte med att hävda ett allmänintresse eller behandla webbplatsen som ens egen informationssoptipp bara för att man gillar att producera innehåll. Innehållet måste bära frukt!”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

“Om man varken följer designkonventioner användarna lärt sig eller ens själv är konsekvent i sin egen design gör man inte mesta möjliga av användarupplevelsen. Det blir också svårt att följa upp hur webbplatsen presterar.”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

“Triple bottom line är ett sätt att inte bli fartblind kring det ekonomiska, utan snarare att inse att man har intressenter som inte är bland aktieägarna. Något jag hoppas allt fler företag börjar med som en del av sitt arbete med hållbarhet. Kanske kan vi webbanalytiker hjälpa denna utveckling lite på traven genom att välja mätbara mål på lite okonventionella sätt.”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

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