Lucas Carlson




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Lucas Carlson

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Dan Brown, Ken Follett, Donna Tartt, Neil Stephenson, Steven King, Ric ...more

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August 2008

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Lucas Carlson is an author (fiction and non-fiction) and entrepreneur, profiled in The New York Times best-selling book The Lean Entrepreneur. As a keynote speaker in the technology arena and innovation leader in the cloud space, Lucas helps companies discover opportunities for growth. Lucas is also a publisher and popular blogger at www.craftsmanfounder.com, where he guides entrepreneurs toward success.

Lucas was formerly the CEO and founder of AppFog, a massively popular startup acquired by CenturyLink in 2013. AppFog signed up more than 100,000 developers, raised nearly $10M in venture funding and has become an industry leading Platform-as-a-Service.

He moved to Paris with his family, plays go, practices magic and plows through as many boo
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Lucas Carlson I started out by writing computer programming books, but now I am focusing on entrepreneurial non-fiction and fiction. My first novel will be coming…moreI started out by writing computer programming books, but now I am focusing on entrepreneurial non-fiction and fiction. My first novel will be coming out this year and I have another one in my head to follow it with.(less)
Average rating: 3.83 · 246 ratings · 30 reviews · 5 distinct works · Similar authors
Ruby Cookbook

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3.72 avg rating — 137 ratings — published 2006 — 21 editions
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Finding Success in Failure:...

4.21 avg rating — 42 ratings — published 2015 — 4 editions
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Programming for PaaS

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3.90 avg rating — 21 ratings — published 2013 — 6 editions
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The Term Sheet: A Startup T...

3.77 avg rating — 35 ratings — published 2015 — 3 editions
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The Craftsman Founder's Man...

3.91 avg rating — 11 ratings — published 2014 — 2 editions
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More books by Lucas Carlson…

Ihaven’t talked about my new startup idea since October and now it’s January. So here’s a quick refresher:



Startup Journey Log #1: Why I Moved to Paris
Startup Journey Log #2: How To Come Up With Startup Ideas
Startup Journey Log #3: My Terrible Idea
Startup Journey Log #4: Deconstructing A Bad Startup Idea

In brief, I quit my job and moved to Paris waiting for the muse to give me an idea.


Then when...

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Published on January 11, 2016 14:07 • 6 views

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Lucas Carlson is now friends with Matt Fogel
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Indie & Small Press Book Marketing by William Hertling
Indie & Small Press Book Marketing
by William Hertling (Goodreads Author)
read in February, 2016
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Avogadro Corp by William Hertling
Avogadro Corp (Singularity, #1)
by William Hertling (Goodreads Author)
read in February, 2016
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Terrifically exciting AI fiction

Reading this novel is an important way to prepare yourself for an inevitable future. Though fiction today, this is likely to be non fiction sooner than you can imagine. AI progress looks very slow until it's not any m
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Mr. Penumbra's 24-Hour Bookstore by Robin Sloan
"Sometimes books seem to drag. The story gets stale. The characters aren't as engaging as they could be. You set it aside and check Facebook.

Mr. Penumbra's 24-Hour Bookstore is the polar opposite of that. It's a book that reminds me why I love rea..." Read more of this review »
The Term Sheet by Lucas Carlson
"Modern Day Technothriller authors better watch out, Lucas Carlson is coming…

Be thrown into a world of coders, venture capitalists, the FBI, CIA, and more. David Alexander is always looking for the next best thing when he comes up with an idea for..." Read more of this review »
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Uncommon Stock by Eliot Peper
Uncommon Stock: Exit Strategy (The Uncommon Series Book 3)
by Eliot Peper (Goodreads Author)
read in December, 2015
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This is the most exciting and action packed book of the terrific Uncommon Stock trilogy.
Lucas Carlson rated a book it was amazing
Mr. Mercedes by Stephen King
Mr. Mercedes (Bill Hodges Trilogy, #1)
by Stephen King (Goodreads Author)
read in January, 2016
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This King thriller totally delivers

In a race against time, King gives us a non paranormal modern thriller that totally works. It's a page turning and highly disturbing read in the best way possible.
Lucas Carlson rated a book really liked it
The Shining by Stephen King
The Shining (The Shining, #1)
by Stephen King (Goodreads Author)
read in January, 2016
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The Little Prince by Antoine de Saint-Exupéry
The Little Prince
by Antoine de Saint-Exupéry
read in January, 2016
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More of Lucas's books…
“If you put junk in, you’re going to get junk out; but if you find inspiration, you’re going to come up with things that you would never think of otherwise. Your lungs breathe even when you don’t think about it. Your heart pumps without your help. Your brain is working on ideas and solutions even when you don’t realize it.”
Lucas Carlson, Finding Success in Failure: True Confessions From 10 Years of Startup Mistakes

“In expert tennis, 80% of the points are won, while in amateur tennis, 80% are lost. The same is true for wrestling, chess, and investing: Beginners should focus on avoiding mistakes, experts on making great moves.” Erik Falkenstein”
Lucas Carlson, Finding Success in Failure: True Confessions From 10 Years of Startup Mistakes

“I stopped doing online education when I realized a sad truth: Nobody is interested in hearing the boring reality about what it takes to succeed. People will buy bogus quick-fix solutions all day long, but few want to hear that the way to build a business or make money is to work hard for a long time and never surrender.”
Sean Platt, Write. Publish. Repeat.

“Courage is taking action in the presence of risk, in spite of fear.”
Sean Platt, Write. Publish. Repeat.

“The counterfeit innovator is wildly self-confident. The real one is scared to death.”
Steven Pressfield, The War of Art

“Remember, the Muse favors working stiffs. She hates prima donnas. To the gods the supreme sin is not rape or murder, but pride.”
Steven Pressfield, The War of Art

“The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome.”
Steven Pressfield, The War of Art

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This group warmly accepts newcomers. Whereas mystery and thriller is the focus, we also love a great read, regardless of genre. Originally formed from ...more
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Welcome to the official Oprah's Book Club 2.0 group. OBC 2.0 is the interactive, multi-platform reading club bringing passionate readers together to d ...more



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