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The MSP 2022 Growth Survey Results

TL;DR: Each year Zomentum and Wingman Marketing invite managed service providers (MSPs) across the industry to complete a survey about their business growth.  This is the result of the MSP 2022 Growth Survey.

The survey information is then collated into a report and the results are distributed to its audience.  The results show the trends MSPs are following, and whether there’s confidence in future investment and growth.

As the MSP 2022 Growth Survey follows on from the Covid pandemic, which included uncertain times for many SMBs, some of the results are surprising.

The MSP 2022 Growth Survey Results

The webinar where the results were presented was led by:

Shannon Murphy – Chief Marketer, ZomentumDave Sutton – Managing Director, Wingman Marketing

The results and insights walkthrough broadcast took place on 17th March 2022.

The live audience participated in interactive polls, and in a short Q&A at the end.

You can watch the replay of this webinar here.

What follows is a summarised version of the results.

Why Should MSPs Take the Survey?

The survey results will help you:

Identify your place among your peersBetter realise your growth goalsTake more of a strategic approach

Shannon reported that 60,000 surveys were sent out to MSPs but only 129 were returned completed.

Surveys were anonymous, but participants could supply their email addresses if they wanted to be notified upon completion.

The MSP 2022 Growth Survey consisted of 17 questions, but not all of them were referred to in the webinar presentation.

Looking Back at 2021

The first set of results were for questions that looked back at last year’s growth.

Question: Tell us about your growth last year80% saw increased revenue in 202115% saw similar revenue to previous years in 20215% saw a drop in revenue in 2021

So, despite the challenges of the pandemic, which affected many businesses,  95% of MSPs remained stable, or grew.

Question: Where did new revenue come from?50% net new clients29% existing clients seat growth19% existing client projects2% acquisition of other MSPs

In conclusion, it seems there’s almost a 50/50 split between those whose main revenue streams were from new business, and those who grew mostly from business with their existing clients.

At this point, Shannon Murphy did a quick poll of the webinar attendees to ask where their main growth streams were.

47% said existing seat growth was their main stream, while 32% said short team projects provided the majority of their growth.  The remaining 21% cited net new clients as their main source of growth.

Question: How has the pandemic influenced your investment?44% increased their investments30% invested the same amount13% started investing in growth13% reduced their spend in growth

The pandemic saw 44% of MSPs take the opportunity to reach out and help more SMBs overcome their working challenges.

Dave Sutton said: “This shows there’s still confidence in the MSP space despite the fact, I imagine, a lot of MSPs have still had clients that have furloughed staff and have reduced their monthly revenue in some cases. But no one has halted their spending entirely.”

In contrast, Shannon’s poll of the audience revealed that 63% increased their investment budgets, 26% budgets remained the same, while 11% budgets decreased.

Question: Did you see a return on investment (ROI) in 2021?53% increased budgets27% kept the same budget13% had no budget7% decreased budget

Around half of MSPs said they grew last year, and around half of MSPs invested more in their growth.

These results don’t tell us if the investments in question were short or long term investments. Investments that began 18 months ago might be finally bearing fruit, for example. The idea that most of those MSPs that are keeping similar budgets, might have been doing so to tread water until businesses are able to commit to new arrangements.

2022 Focus on GrowthQuestion: How will growth in 2022 be mostly met?62% net new clients18% existing client seat growth15% existing client projects5% acquisition of other MSPs

The business from net new clients is up by 12% on last year’s figures, and acquisitions are also up by 3%. I think this is clear that there is a lot of movement in the market. More businesses are looking for better remote/hybrid working arrangements and are seeking MSP solutions to do this.

Question: Your main pipeline of potential business is?46% long term29% short term18% immediate term7% non-existent

The results show that less than half are the surveyed group are finding confidence that their pipeline is likely to sustain capacity for longer than 6 months.

While there is confidence in growth in the now and near future.  In the longer term, it seems the uncertainty of recent times has lead to a more reserved approach to growth.

Question: Your current sales and marketing activity is?39% live and proactive30% mildly active22% barely active9% non-existent

It seems from the results that MSPs fall into three categories when it comes to their sales and marketing. They’re either actively seeking new leads, passive or loosely active in their marketing, or they’re comfortable with their existing clients and not really seeking to add any more to their business.

Shannon also pointed out that where some MSPs have little or no marketing activity; this could be because they don’t know where to start.

In a follow-up live poll, which allowed more than one answer, she asked:

Poll: Which marketing channels do the audience feel least confident in using?56% email50% social marketing50% digital advertising33% video marketing

With email, Shannon said that you have to be creative with your email subject lines because inboxes can be quite cluttered and you want to stand out. To which, Dave followed up with “Scary or sexy.  There’s got to be a fear or it be attractive enough to make people click on it. It’s got to jump out from everything else.”

Video marketing was another medium the audience felt they lacked confidence in.  The hosts cited a number of expert resources that would be helpful to follow.  Mentioned were Pete Matheson, Scott Millar and Marcus Sheridan.  Marketing your business yourself through videos allows potential clients to see who you are, and from that connection they’re much more likely to approach you for business.

Question: What’s your level of confidence for growth in 2022?

Where 5 is the greatest confidence and 1 is the least confidence:

40% 5 -most confident33% 4 – quite confident23% 3 – some confidence3% 2 – not much confidence1% 1 – not at all confident

Overall nearly three quarters of MSPs surveyed felt quite confident or more so for buoyant growth in 2022.

Potential ChallengesQuestion: In terms of your current workload levels, are you…?39% at capacity35% over capacity26% under capacity

Capacity limits are strained for most MSPs, with 75% being at, or over capacity. It begs the question; is this an indictment of the current recruitment challenges that MSPs are facing globally? Or is this just a short-term blip that will even out over time?

Leading to the next question…

Question: Are these levels likely to sustain?46% long term34% short term13% immediate term7% unsure

With these results it appears that a whopping 54% will seemingly have gaps in their schedule to fill with work for the medium to long term.

Question: What is the main factor that could keep you from achieving your goals?39% time/resources35% capacity13% strategy and direction13% budget

When it comes to sales, it appears that a lack of time and resources are the primary challenge to MSPs in finding and winning new business.

Strategy ConsiderationsQuestion: How formalised are your growth goals?49% formalised43% informal4% unsure how to set4% no targets

This suggests that half of the MSPs surveyed seem to have a firm plan for growth in place, while the other half don’t. In other words, this could mean that potentially their growth depends on factors beyond their control.

Question: How will you go about achieving those targets?53% have put their confidence in their strategy38% have a gut feeling9% are uncertain

Over half of the MSPs surveyed have the confidence in the strategy they have implemented to reach their goals.

Dave offered the suggestion that in order to calculate achievable targets, you have to look at a couple of factors:

What are your predicted seat growth indicators for the year? (For example: How many clients do you have? How big are they? And are they likely to experience growth?)What are you predicted conversion rates for new leads and referrals?Question: Are you planning to increase your investment in sales and marketing in 2022?49% plan to increase33% plan to keep to the same level7% are considering to increase5% are unsure4% have identified areas to invest in2% not going to invest at all

Nearly half said they would further increase their investment in sales and marketing in 2022. This continues a trend where investment has increased slowly over the past three years, and despite the pandemic.

It shows that while there is expected growth overall, confidence only extends to the next six months for most.  Therefore it seems MSPs need to focus on a longer term strategy to capitalise on their investments.

What Insights can We Take Away?

The three most important takeaways we can see from this survey is:

Competition is intensifyingGrowth demands forward investmentMore opportunity outside of client base

There are more acquisitions showing this year, which means the level of competition is also steadily increasing in the MSP marketplace.

Resources

The webinar hosts provided some links to some helpful resources:

Zomentum:  Get your Sales Pipeline Guide here.  And your Ultimate Sales Pipeline Checklist here.Wingman: Get calculating your campaign budgets and ROI here.
Audience Questions

The session concluded with a quick Q&A for those in attendance.

Q: Does PPC work for the IT Industry?

A: It’s definitely beneficial for vendors, but with MSPs it depends on how much you’re willing to spend per click.  It’s worth looking into it if you have a unique focus or niche to aim for. You have to be offering something unique in order to stand out, and if it’s an offering you can monetise then it might be worth trying. If you do decide to try it, the advice would be to watch how your PPC offering performs and don’t overspend.

Q: With so many still using email, would you not advise moving over to social selling and the adoption of Sales Navigator?

A: It’s worth using a combination of both email and selling over social media, because email is still a powerful tool in terms of reaching more of your audience. You should try and keep content for subscribers educational and informative, and not just sell, sell, sell. In other words, as a reader, you should be getting something of value when you open that email, even if you don’t click through to their website.

As with most surveys, the MSP 2022 Growth Survey results were only as good as the number of surveys submitted.  So if you’re an MSP, be sure to make some time for next year’s growth survey!

Did the results surprise you? We would love to hear your reaction in the comments.

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TubbTalk 109: How to Break Down Barriers so Women in IT Succeed

Webinar: How to Get 100 Leads in the next 90 Days

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Tubbservatory Round-Up #2 – February 2022

Tubbservatory Round-Up – What is it?

Each week Richard throws a spotlight on five resources Managed Service Provider (MSPs) business owners should take note of in the IT industry. The Tubbservatory is a weekly video broadcast featuring useful articles, podcasts and events that bring value to IT business owners.

Tubbservatory Round-Up #2 – February 2022 is a collection of all of the broadcasts made in February 2022.  Edited together for you to watch at your convenience.  In addition, the items are summarised below, with links to the resources mentioned in the video.

In this month’s episode: resources on cybersecurity, mental health for MSPs, compliance and NCE advice.

Tubbservatory Round-Up #2 February 2022 Video

Tubbservatory Round-Up #2: February – Week 1#1 UK MSPs Facing New Cybersecurity Regulations

Gareth Corfield of The Register reports that UK MSPs may soon be brought under the Network and Information Systems (NIS) Regulations.

NIS doesn’t currently affect small and medium-sized MSPs.

However, your MSP could be affected if your clients either:

provide critical infrastructure or,are an operator of essential services

Along with the compliance aspect, this will come with a cost too.

Regulation audits are funded by the treasury at the moment.  However, in future, these costs will need to be paid for directly from the businesses being regulated.

The consultation closes on the 22nd April 2022.

#2 Huntress Hires Dima Kumets

Huntress Labs have hired Dima Kumets as Principal Product Manager.

He’s written an article on why he’s come back to the MSP community.  Within, he lists his three core tenets for vendor providing MSP solutions.

They are:

MSPs don’t just buy cool technology because of the techListen to the partners and build the features they really need instead of sticking to an internally built roadmapBe a part of the community and contribute as much as you can#3 Ninja One Publishes Guide to MSP Burnout

Ninja One published an article addressing the mental health concerns facing MSPs today.

How to Beat Burnout: A Survival Guide for MSPs addresses the ever-growing mental health concerns that MSP owners and their staff have.

It encourages taking a proactive approach in spotting the signs early, and there are tips for MSP owners in dealing with burnout.

There are lots of helpful resources within, and so it’s certainly worth a read.

#4 Zomentum Acquires Goolash

MSP Revenue Platform Zomentum has announced the acquisition of Goolash – which they’ve renamed Zomentum Connect.

This automated billing platform will really help MSPs who are struggling with manual SaaS revenue collection.

To discover more about the benefits, you can find Zomentum’s CEO and Co-Founder Shruti Ghatge‘s article here.

#5 Michelle Ragusa-McBain Talks Cybersecurity on Secure Connections Podcast

The Internet of Things Security Service Association (IoTSSA) ‘Secure Connections’ is a podcast all about cybersecurity.

In a recent episode, Brian Sherman, Senior Communications Specialist at Commcentric Solutions interviewed Michelle Ragusa-McBain of Cisco about a number of topics.

Firstly, she talked about her history in the IT industry.  Then, about how she interacts with the MSP community day-to-day.  And finally, she talked about putting yourself out there at events to get the most out of them.

Michelle also mentioned that Cisco would be attending the Cybersecurity Expo in Austin, Texas, on March 30th and 31st.

You can listen to the podcast here: https://www.iotssa.com/lean-in-engage/

Tubbservatory Round-Up #2: February – Week 2#1 Resources To Help You Make the Move to NCE

As Microsoft’s NCE has landed, some MSPs are still trying to figure out how to explain the new changes to their customers.

Giacom have put out a page filled with useful resources that will help make the process easier.

Included are some templates for MSPs to hand to their customers, based on their licencing commitments.

Access the NCE resources here.

And read our article on the NCE incentives workshop Giacom hosted here.

#2 Uptime Solutions Publish 2022 Predictions

Uptime Solutions have published their predictions for the NSP industry for 2022.

Some of the topics covered in the report, include:

Management by Outcomes vs Management by ProcessThe Crisis Driven Virtual Environment – Where Now?Getting Closer to your Customers – A Must for 2022It’s all about Cyber SecurityIs there a Mass Movement of Staff Pending?

It’s an interesting read that will help any MSP prepare for the possibilities affecting the industry this year.

In order to view the report for yourself, register for the download here.

#3 Privacy Kitchen Provides Easy Guides to GDPR for Businesses

Robert Baugh of Keepabl has created a series of video guides around the subject of GDPR for businesses.

Part of his Privacy Kitchen series, Robert takes GDPR compliance and makes this difficult subject much easier to digest.

And as this is a subject all business owners should be aware of, this resource will be of interest to your clients as well.

#4 Sales Email Templates from SuperOps.ai

As sales is a subject most MSPs struggle with, SuperOps.ai have created an e-book called 10 MSP Sales Email Templates That Just Work

Inside, the e-book provides strategies for lead generation, and then how to convert those leads into sales.

This guide suggests where you have been going wrong and how to rectify your mistakes.  Therefore it’s worth reading even if you’re confident in your sales strategy.

#5 The Most Valuable Piece of Business Advice You’ve Been Given

Paul Green of MSP Marketing Edge asks “What’s the most valuable piece of business advice you’ve ever been given?” to a number of MSP experts on his MSP Marketing podcast.

As you’d imagine, some of the answers are fascinating.

If you’re new to the MSP world, there is a wealth of good advice in this podcast.

And even if you’re not, you still might find some value in hearing what some of your peers have to say.

You can listen to the full podcast here.

Tubbservatory Round-Up #2: February – Week 3#1 Never Compete for Business Based Solely on Price

Karl Palachuk‘s latest video explains why MSPs should never compete for business based solely on price.

Being the cheapest out there will inevitably attract the wrong type of clients.

Therefore it’s much more important to focus on the value you can bring to your clients.

#2 AI – Can it Skyrocket your Business?

In his latest article, Doron Ben Cohen of Atera explains why AI is here to stay, and how vendors are already investing heavily its application.

He explains how AI and machine learning will become more prevalent in future business solutions, including:

SLA managementAsset maintenanceSecurity insightsBilling and invoicing

If AI can streamline workflows and improve efficiency, it’s something MSPs should take notice of.  Both IT businesses and their clients can benefit from these efficiency savings.

#3 Don’t Rely on Motivation To Improve Productivity

MSP expert Todd Kane talks motivation in his latest video.

In the video, Todd explains why motivation should not be relied upon alone.  Motivation is a finite resource that can quickly wane.

Above all, building systems that support sustainable habits is a far better approach.  And getting better results will inspire further motivation, not the other way round.

#4 Occam O365 Configuration Compliance Audit Manager

As an open source tool for testing Office 365 tenants against security and compliance best practices, the O365 Configuration Compliance Audit Manager, or Occam, is a handy tool that works for Cloud Solution Providers (CSPs) managing multiple tenants.

To apply the Occam Toolkit, install it via the PowerShell Gallery.

You can find the necessary documentation here.

#5 Cloud Expo Europe Returns to London 2022

The Cloud Expo Europe returned to London on March 2nd and 3rd this year.  It was a chance for cloud innovators, technologists and business leaders to meet and discuss strategies for developing cloud technology.

Register now for next year’s expo on the 8th and 9th March here.

There were lots of impressive guest speakers.  But most notaby, Tim Berners Lee, the inventor of the World Wide Web, delivered the welcome address at the ExCel London venue on the morning of the first day.

Tubbservatory Round-Up #2: February – Week 4#1 Microsoft NCE Frequently Asked Questions by Pax8

In order to address some of the questions posed by their partners.  Pax8 have produced a handy FAQ guide that explains Microsoft’s New Commerce Experience (NCE) and the updates, and how they affect their MSP business and their customers.

It takes a complicated subject and makes it much easier to understand.

So it’s well worth a read if you’re still unsure about how these changes will affect your business and your customers.

#2 The Self-Hosted Alternatives to Popular Business and Productivity Tools

With costs rising among some of the big players in the cloud applications market, now is the time to consider alternative options for your business and productivity solutions.

Maddie Presland, Product Marketing Co-ordinator at Linode, has written a fascinating article collating some of the best applications for business and productivity.

Whether you’re considering lowering your costs, or you’re looking to retain some privacy, the self-hosted marketplace is definitely worth looking into.

To read Maddie’s recommendations, go to the article here.

#3 MSP Owners and Their Mental Health

MSP owner Mark Matthews discusses the difficult subject of mental health in an interview he had with author Mark Copeman.

Mark opens up in a frank and honest article about the pressure on his mental health.

Firstly, he talked about how unhappy he was.  Secondly, how he sought out professional help.

And finally how he managed to regain control of his stress by radically reducing his working hours.  In conclusion, he’s in a much better place now for the steps he took.

This interview was part of a feature in Mark’s book MSP Secrets Revealed, from the chapter ‘Personal Stories’.

I think many IT Business Owners will be able to identify with the themes in Mark’s story.

#4 Below the Surface – Barracuda’s Cybersecurity Spotlight

Below the Surface is a regular webcast from Barracuda MSP.

The show features all the latest cybersecurity news, as well as recent research, reports and thought leadership.

In a rapidly-changing world where cybersecurity attacks on the rise, and data protection regulation is increasing, it’s worth checking it out.

#5 SMB TechFest Returns April 2022

The next SMB TechFest is taking place on 14th April in the US.

Over the years, this quarterly conference has built a reputation in providing hours of learning from experts, vendors and peers.

How You Can Help

Have you recently discovered a useful resource that Richard might be interested in?  Then please let us know in the comments.

You Might Also be Interested in

SuperSummit – Supercharge Your MSP’s Success

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TubbTalk 109: How to Break Down Barriers so Women in IT Succeed

An Interview With Chloe Cameron

Chloe Cameron is the Chief People Officer EMEA at Pax8. She describes her current role at Pax8 as ‘nothing short of enabling people to do the best work of their lives at the business’. She strongly supports women in IT.

The purpose of her role really to drive the strategy behind people and culture and create an environment where the team can use their skills to best serve their partners.

 Watch the Video Interview

How to Encourage the Right Culture in Your MSP

Firstly, define your core values as a business. However, Chloe says as a business owner it’s easy to think your personal values are business values. Instead, involve your team to make it a collaborative process. Aim for three to five values.

And it’s really helpful to bring the values to life by defining the behaviours that go with them. Give people concrete guidance and examples of what types of behaviour you’re looking for.

Finally, hire against them. Every person you interview for a role needs to align with your values. This also means fire against them – if an employee doesn’t embody them, there is a cultural cost and they’re potentially damaging to your business. 

The One Skill Chloe uses Every Day

Chloe says empathy is the key skill she uses every day. That might be from a marketing perspective, where you understand your target customer and their problems.

If you’re a small company, you may push yourself hard to innovate. So how can you support your people to manage change? From an operational perspective, you need to connect with your staff, help things flow smoothly and be consistent. Empathise with what people need and how they work. 

What it’s Like for Women in IT

Chloe acknowledges that she is in a position of power, and that’s important. “When you’re a woman or a representative of any minority group, don’t take your success for granted. I love this industry, but it does have problems in terms of diversity, equity and inclusion.

“Why is that the case? Firstly, I think there is a misconception that you need to be technical. But IT isn’t all about tech; it’s about people, service and solving problems. Technology just happens to be the tool we use in this industry to do that.

Secondly, the problems of the tech industry are actually much more universal. When we look at women in tech and diversity and equity, I always start from the point of view that the patriarchy hurts men too. Stereotypes are harmful, whether they’re in your favour or not.” 

Chloe’s Advice for Women Joining the IT Industry

If you want to work in IT, go for it. There are lots of opportunities for women because the industry is growing rapidly. It’s a great place to be if you want to be successful.

Therefore, Chloe says her big piece of advice is “Say yes now and figure out the how later.” Women hesitate to put themselves forward if they feel they don’t know how to do something. But failure is not a bad thing. “It’s how we figure things out, innovate and break barriers.”

How Businesses can Encourage More Women into IT

Chloe says: “It’s really hard to attract women or any group that is underrepresented if you don’t have some representation already.” When people visit your office, they ask themselves ‘Am I safe? Are there people like me here?’

If they can’t see anyone who looks like them, it’s hard to encourage them to work for you. So, Chloe says showcase your female talent. Involve them in the interview process. Demonstrate your commitment to inclusion and think about the language you use and how you present yourself to potential hires.

How to Manage a Hybrid Workforce

Many businesses are having to offer hybrid working in the post-pandemic world. Chloe explains how they’ve handled this at Pax8. “We clearly define social events and meetings. For operational or information-sharing, we say remote first, even if you’re in the office.

“Next, we looked at key events in our calendar that we feel are important to have in person. So, with those, we put more effort into organising them and give people plenty of notice. We involve our ‘culture club’, which includes people from right across the business.”

How to Connect With Chloe CameronPax8Follow Pax8 on LinkedInFollow Pax8 on TwitterConnect with Chloe on LinkedInHow to Connect With MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This Episode

Book: Jim Dethmer: The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success 

You Might Also be Interested inebook: Women in TechCelebrating Women in TechThe Culture Creation Canvas: Assess Your Company Culture Visually

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Women in Tech E-book for International Women’s Day 2022

Tubblog Proudly Supports Download The New Women in Tech E-book! 0share 0Facebook 0LinkedIn 0Twitter 0Buffer 0Pinterest 0Email Pocket Evernote

Presenting the Women in Tech E-book.  A look at the achievements and expertise of women who work in technology.

Inside, Richard Tubb shares the transcripts from nine interviews from the Women in Tech podcast series. It was recorded in association with Barracuda MSP.

Featuring some of the most respected and successful female leaders in technology today. The Women in Tech E-book is full of interesting first-hand accounts.  Hopefully these stories will inspire future female leaders in the industry.

Download this E-book today and share in their unique insights.

Download here

International Women’s Day is marked each year on March 8th. 

Why is IWD so important?

Firstly, it’s a global day celebrating achievements of women; whether social, economic, cultural or political.

Secondly, the day marks a call to action for accelerating gender parity.

Thirdly, it’s a chance for groups from all over the world to come together.  And in doing so, recognize, and share in, the work being done to further equality for women.

In conclusion, the day is a chance to:

Celebrate women’s achievementsRaise awareness about women’s equalityLobby for accelerated gender parityFundraise for female-focused charities

As a result of reading this Women in Tech E-book, we hope it will lead to further conversations.  For instance, how we can encourage more women into technology careers.

#BreaktheBias

Here at Teamtubb, we support the International Women’s Day message!

#IWD2022 Get Involved in IWD2022

Participate in activities at the official IWD2022 website:

www.internationalwomensday.com

Post a photo of yourself in the #BreaktheBias pose on the official IWD Twitter page:

@womensday

Check out the official Instagram page for inspiration:

https://www.instagram.com/internationalwomensday_global/

Or follow the activity on the community page on facebook:

www.facebook.com/Internationalwomensday/

How will you get involved?

If You Enjoyed the Women in Tech E-Book, Why Not Listen to the Podcasts?

You can listen to the full podcasts in the player below!

The original Women in Tech Tubbtalk episodes can also be found below

Baroness Berridge

TubbTalk 95: How the Government is Helping Women get Ahead in Technology

Jennifer Bleam

TubbTalk 99: The Top Ways to Move Your MSP business to a Cybersecurity Focus

Diana Giles

TubbTalk 101: How to Build and Grow a Thriving MSP as a One-Woman-Band

Olesia Klevchuk

TubbTalk 97: How to Effectively use Email Security to Keep Your MSP Clients Safe

Grace Marshall

TubbTalk 96: Struggle: The Surprising Truth, Beauty and Opportunity Hidden in Life

Maggie Philbin OBE

TubbTalk 100: Tomorrow’s World, Teen Tech Initiative and Encouraging Girls in Tech

Nancy Sabino

TubbTalk 102: How to Niche Your MSP and Navigate M&As

Amanda Stewart

TubbTalk 103: Business for Good and How to Juggle Everything

Vera Tucci

TubbTalk 98: Co-Managed IT, CyberSecurity and Imposter Syndrome: Top Tips for MSPs

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Tubbservatory Round-Up #1 – January 2022

Tubbservatory Round-Up – What is it?

Each week Richard throws a spotlight on five resources MSP business owners should take note of in the IT industry.

The Tubbseratory is a weekly video broadcast featuring useful articles, podcasts and events that bring value to IT business owners.

This round-up is a collection of those broadcasts, edited together for you to watch at your convenience.  In addition, the items are summarised below, with links to the resources mentioned in the video.

In this month’s episode, we see resources on cybersecurity, the alternative cloud and MSP key performance indicators.

Tubbservatory Round-Up #1 January 2022 Video

Tubbservatory Round-Up #1: January – Week 3#1 Which KPIs Should I Measure

Doron Ben Cohen of Atera recent published a guest article on Channel E2E, which references a recent Tubbtalk where Richard Tubb interviewed Todd Kane.

In the article, Doron mentions his top three tips:

Firstly, start with SLAs. Secondly, measure by metrics not by gut feeling.  And finally, define the different types of KPIs you should measure as an MSP.

You can find that Tubbtalk here.

#2 The MSPs Guide to Modern Cloud Infrastructure E-book

Linode‘s latest e-book – The MSPs Guide to Modern Cloud Infrastructure lifts the lid on the alternatives to the big three cloud providers: Microsoft, Amazon and Google.

In the book, it reveals the alternative cloud as a growing market segment.  And the opportunities within are not to be dismissed.

Get the e-book here.

#3 Total Economic Impact Report on MSPs

Pax8 have released a new report conducted by Forrester Consulting.  The report studied the total economic impact of Pax8 technologies and operations on MSP businesses.

The findings demonstrate why you should choose the right partners for your IT business.  It’s worth a read, because these decisions can mean the difference between scraping by and achieving success in a competitive market.  In other words, who you work with can affect your bottom line.

#4 The IT Experts Podcast – Discussing the Future of MSP Business

On his IT Experts Podcast, Ian Luckett interviewed Jason Kemsley of Uptime Solutions about the future of MSP Business.

The subjects included:

AutomationThe latest technologyThe shape of leadership in 2022 and beyond.

The podcast is available to listen to here.

#5 SuperOps host their SuperSummit

Mark Crall of SuperOps.ai highlighted what to expect in the forthcoming SuperSummit.

Our own Richard Tubb was amongst the speakers featured at the event.

Mark said: “We’re going to talk about the biggest challenges in operating an MSP.  Whether it’s getting it to scale, whether it’s doing your QBRs, whether it’s things to avoid, things to learn…”

If you missed the event, you can watch the SuperSummit replay here.

 Tubbservatory Round-Up #1: January – Week 4#1 Security – The Foundation of a Relationship between MSPs and their Customers

Clive Longbottom‘s article on SmarterMSP.com provides some useful insights into why security is so important in establishing a foundation between MSPs and their clients.

In other words, the article highlights the need for effective communication between business partners.  As well as the importance of trust in these relationships, in order to prevent breaches.

You can read the full article here.

#2 Sophos 2022 Threat Report

Giacom highlights the latest cybersecurity threat report from Sophos.  For instance, it reveals how cyber criminals are using ever-more sophisticated methods to steal your data.  However, it also shows us how to mitigate against these threats.

Some of the topics covered in the report, include:

Cobalt Strike Malware EmulationHybrid attacksPressure Tactics#3 The MSP 2022 Growth Survey

Zomentum and Wingman have teamed up to produce the MSP 2022 Growth Survey.

If you want to participate, the survey is well-worth a few minutes of your time.  The survey hopes to highlight the trends occurring in the MSP industry today.

Once the whole survey has been completed, the findings are to be shared with the participants.

#4 CoreTech Acquires its Second Data Centre

Alternative cloud providers CoreTech have announced its second data centre at the Supernap in Italy.

As a result, all CoreTech services are now Tier 4 certified.

#5 CompTIA’s UK Business Technology Community Reaches 10 Year Milestone

Happy Birthday to the CompTIA UK Business Technology Community.

The UK Business Technology Community all started ten years ago.  It all began when a small group of UK-based MSPs got together in a room in Birmingham, to discuss the issues affecting them.

However, despite those humble beginnings, the community has flourished.  And as a result, the UK Business Technology Community is a well-respected resource for MSP businesses.

How You Can Help

That’s all from the Tubbservatory Round-Up #1 January 2022.

If you’ve recently come across any useful resources that Richard might be interested in, please let us know in the comments.

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TubbTalk 106: Application Whitelisting and Ringfencing

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TubbTalk 108: How to Build an Effective MSP Sales and Revenue Platform

An Interview with Shruti Ghatge

Shruti Ghatge is the co-founder and CEO at Zomentum, a company that is redefining MSP sales. They describe themselves as the revenue centre of a technology partner business. And, their customers use them to produce quotes, manage revenue and track client accounts.

How Zomentum Helps with MSP Sales

MSPs are really problem-solvers, says Shruti. You find the right product or service to fix a problem. “It’s not really sales. You’re actually helping an SMB achieve their highest potential and supporting technology.”

She says that’s the mindset that MSPs should have, and it’s the approach that Zomentum has too. Doing so lets you remove the fear around sales, and makes your clients more comfortable with you too.

How Zomentum Differs from Traditional Revenue Platforms

Shruti says that the way MSPs interact with clients has changed. In the past, they’d let you know what sort of solution they were looking for. Then, you’d supply it, charge them and move on. You only need a quoting tool for that.

Now, there’s a constant process to assess what your client already has and looking for solutions. Then you propose the best option for them, and they decide if they have the budget for it.

“For us, quoting is just a part of the process. And we want to make it easy. So, we want you to also show your tech prowess to your end clients during the sales process. Because that adds to their decision making.”

How Zomentum Fits into the MSP Sales Process

MSP clients today want to spend on technology, but they don’t really think about the ROI of the tools they choose. So, it’s your job to make them aware of what they need and how it will solve their problems.

Shruti says most MSPs don’t realise that they could 5x their revenue just by targeting their existing clients. They already know what their challenges are. So they can go back and say: “This is a potential problem, but I can send you a list of products that can fix it. Are you interested?”

In order to make that easier, Zomentum work on getting the best new products in front of MSPs. And they explain what end user use case it solves. Then you simply create a code so they can access the vendor’s marketing material within the platform.

Using Zomentum for Assessment

Assessment is the first step of making your clients aware of where they are currently, and what they need to be aware of. Regular assessment means they’re aware off things that need fixing or improving now or later.

Shruti explains that Zomentum automate Microsoft assessments for their partners, so they can log in with their client’s credentials, check all the tools and fix anything that the platform has flagged up. Therefore, the MSP simply fills in a template to share problems and solutions with the client. 

Why a Quarterly Business Review isn’t the Way to Go

A Quarterly Business Review (QBR) is common in many organisations, but some companies are starting to move away from that. “I think a quarter is a very long duration. And internally we want to rename it to TBR: Technology Business Review.”

The idea of the TBR is that it’s done when needed and at a frequency that you and your client agree on. So that way, it’s not delayed until the next quarter end. Sometimes you might need to review weekly, particularly if it’s something very high risk, like a cybersecurity issue.

Shruti adds that regular TBRs can also help MSPs make money. You proactively flag issues and resolve them, so the client doesn’t go to someone else for help. Zomentum has automations which run in the background to track tools and quickly alert you to issues. 

Want more information on QBRs? This article might help.

How the Goolash Acquisition Will Help with MSP Sales

Zomentum have recently acquired Goolash, a billing and reconciliation tool. They’d noticed that one of the problems with SaaS is that monthly billing can include thousands of endpoints. So many, in fact, that some will be overlooked and left off the invoices.

The Goolash tool solves that problem, by tracking every endpoint. Now, MSPs can be sure they’re billing the clients and paying the vendors correctly. The solution fits in with Zomentum’s revenue platform concept seamlessly.

How to Connect With Shruti GhatgeZomentumFollow Zomentum on LinkedInFollow Zomentum on TwitterConnect with Shruti on LinkedInHow to Connect With MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeQuoteWerksGoolash (now Zomentum Connect)The Tech TribeYou Might Also be Interested inPodcast: How to Accelerate Your MSP Sales for Business GrowthSales and MarketingPodcast: How to do Awesome MSP Sales

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NCE Incentives Introduction: A Giacom Workshop

TL;DR: The New Commerce Experience (NCE) – Microsoft’s new Cloud Solutions Provider platform for IT businesses, which comes into effect in March.  And with it, a new suite of NCE incentives.

Giacom present a workshop addressing the new incentives, comparing them to the legacy CSP incentives, and provide links to useful resources that will help Managed Service Providers (MSPs) manage the transition more smoothly.

Giacom Workshop: Introduction to NCE Incentives

Presenters:

Anthony Taylor – Account DirectorTova Lill – Account Manager

Microsoft’s New Commerce Experience (NCE) is here.  For MSPs and IT business owners, this means that along with a new set of price structures, there are also new incentive schemes.

These new incentives affect any business who hold Microsoft Silver or Gold Partnership Agreements.

To explain how these incentives differ from the previous Cloud Solutions Provider (CSP) incentives, Giacom‘s Anthony Taylor and Tova Lill guided us through the changes.

Firstly, Anthony described the incentives as they were prior to the switch to NCE.   Secondly, he gave a breakdown of the new NCE incentive breakdowns.  And then finally, Tova provided some useful links to help MSPs and SMB IT companies.  These will help MSPs transition smoothly into the new way of earning incentives.

Recap of Incentives Today – Legacy Incentives

Prior to NCE, the indirect resellers of CSP products earned incentives differently.

Referred to as legacy CSP incentives, they included a rebate element.

The rebate pay out depended on whether or not the reseller met the $10k per semester threshold.

To put it another way, as an MSP you earned the first 60% of any licences sold up to six months, then after that period:

If you didn’t meet the $10k sales threshold you would be paid the remaining 40% immediatelyIf you exceeded this threshold, you could claim that 40% back in co-op activities over the next six months

Co-op activities included training and marketing activities to promote Microsoft cloud solutions.

The legacy incentive rates split by product type:

NCE Incentives – the Breakdown

NCE Incentives are calculated differently.

Anthony explained these no longer include a Co-op earning element.  Meaning all the earnings are immediately paid to the reseller, because there is no need to wait six months for the other 40%.

The modern workplace (mwp) licence incentives and the business applications (biz apps) licence incentives are displayed in separate tables.

Giacom’s account manager made note that while it may appear that earnings will reduce during the transition to NCE, the rates are slightly higher to mitigate this.  Microsoft are planning to review the incentives in September.  In which case, those percentages may change again.

Tova Lill then provided more detailed Stock Keeping Unit (SKU) information of the different licences on offer.  The list was not the full list though. A more detailed list of SKUs can be found on Giacom’s Cloud Market platform for anyone who is a member.

High Level Roadmap for NCE Incentives

Important dates in 2022 that MSPs need to be aware of – presented in a high level roadmap.

The most important of these dates are:

1st March – Microsoft price increases come into effect10th March – New subscriptions on NCE enforced1st July – Legacy subscriptions on NCE enforced30th Sept – Microsoft Commerce Incentives (MCI) updates11th Dec – CSP indirect reseller incentives

December is the last chance you have to remain on the legacy incentives scheme.  After that, the incentives cease unless you move over to NCE.

Useful Links for NCE Incentives and Migration

This subject is quite complex, and MSPs will want to get the best outcome for their business model.

Fortunately, some useful resources are available.

For anyone already a Microsoft Partner, there is a step-by-step guide to the partner enrolment process, which can be accessed here.

Giacom Cloud Market Links:

NCE SST (Service Specific Terms) Update InformationNCE Help Tools – Featuring videos and templates, as well as impact and migration tools

There is also a community forum built into Cloud Market, where users can take part in peer discussions and post any questions they have.

Microsoft Links:

NCE Promo Guide – A guide available to Microsoft Partners (sign-in required)Microsoft Commerce Incentives – More Microsoft Commerce resourcesMS MCE Incentives Webinar – Microsoft Teams recorded webinar Questions and Answers

The presenters encouraged questions from the audience to finish off the workshop.

Q: Can you earn incentives if you’re a Microsoft Partner with only an action pack?

A: No.  You have to be at least a Silver Partner to qualify for incentives.

Q: If a customer becomes insolvent before their contract term is up, is there a refund option?

A: No.  You are still liable for the licences until the contract term is up.

Q: How much are the Silver and Gold Partnerships at the moment?

A: Partnerships are £1300 for Silver and £3600 for Gold – and there are qualification requirements to consider as well.  However, if you buy a reasonable number of licences, Microsoft may waive the qualification fees when you become a partner.

In Conclusion

So, NCE is here to stay, and MSPs owners dealing in Microsoft Cloud licences need to get their heads around the changes.  In navigating the new incentive structures, there is an opportunity to get ahead of the game and make competitive pricing bundles for their clients.

How do you feel about the new NCE incentives?

Do you think they’ll make licence cost breakdowns too complex for your clients?

I would love to hear your thoughts! So, leave a comment below or get in touch.

You Might Also Be Interested InWhat is a Cloud Solution Provider? My Definition of a CSPThe Opportunities for IT Companies in Cloud Accounting – Tubbtalk #13The MSPs Guide to Modern Cloud Infrastructure

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The Tech Tribe Midlands Meeting

TL;DR As a collective, The Tech Tribe – An Awesome Online Community for MSPs, has started hosting local gatherings. The purpose of these groups is for Managed Service Providers (MSPs) to share their thoughts and ideas on how to grow their business.  Here is what happened when I attended The Tech Tribe Midlands meeting.

What is The Tech Tribe Midlands Meeting about?

The Tech Tribe Midlands group meet on the second Thursday of each month at the Village Hotel in Walsall, in the West Midlands.

It provides MSP and IT business owners with an opportunity to get together to discuss hot topics, air their frustrations and share their wins with their peers.

Chaired by Gareth Westwood of Quietly Confident Technology Ltd, and supported by Karl Bellingham of 2LOGIC Ltd as Vice Chair.

The UK groups are kindly sponsored by Pax8, who cover the cost of room hire and refreshments. That means there is no charge for any attendees!

The Tech Tribe Midlands group are open to anyone who works in the Managed Service Provider (MSP) industry. You don’t have to be a Tech Tribe member, and there is no obligation to attend them each month.  However, you do need to register for each event, because spaces are limited!

What we discussedRecent Wins

We began with introductions around the table, where normally, those present list their ‘pain points’.

We also gave examples of our recent ‘wins’ — ranging from bringing onboard a new client, to hiring a new member of staff, to firing a troublesome client!

One attendee’s example of a win was that all of their outstanding invoices had been paid on time.

Another attendee‘s ‘win’ was improving automation services to clients.

For another attendee, his win was resolving a troubling Wi-fi conflict at one his client’s sites.

Issues and Concerns

Among all the issues we discussed, there were two that stood out in the meeting:

The UK’s PSTN network will switch off in 2025 – how it will affect MSPs and their clients?New pricing structures for Microsoft 365 for businesses – is it better to provide a full breakdown for clients or impose a blanket uplift to cover costs?

After some discussion, a flat increase to services from March 2022 was the preferred best option.

In conclusion, Gareth summed it up, saying; “It should come as no surprise to clients that most vendors impose an annual price increase.”

Opinion Poll

The group discussed which laptops were the best to supply to their clients.

According to the group, one provider stood out as the best, in terms of value, reliability and customer service, based on collective experience.

As a result, The Tech Tribe Midlands Meeting group gave these providers as their top 3:

HPLenovoDell Future Tech Tribe Midlands Meetings and Promotion

I asked about promoting future gatherings.

Karl reasoned “smaller groups were better, because it’s easier to participate in the discussion.”

Gareth added, that if there was interest from other local tech businesses, they would be welcome to attend – even if they’re not members of The Tech Tribe!

If you are interested in attending the midlands meetings, you can find out more details via The Tech Tribe Local Meetups page.

In Conclusion

The format of The Tech Tribe Midlands meetup was informal and welcoming, so it appeals to the MSP business owner who wants to share their frustrations, while networking with their local peers.

These meetings can be a very valuable resource for any MSP owner who realises that it’s faster to grow your business through collaboration and learning, than it is to go it alone.

Therefore, do you think that your MSP business could benefit from meetings like this?

I’m intrigued to hear your thoughts! Leave a comment below or get in touch.

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TubbTalk 107: How Alternative Cloud Leads to MSP Growth Opportunities

An Interview with Blair Lyon

Blair Lyon is the VP of Cloud Experience for Linode. Firstly, they accelerate innovation. And they do this by making alternative cloud computing simple, accessible, and affordable to all.

And, Blair himself is a sales marketing and technology expert. He has over 25 years’ experience building businesses. And has experience delivering award winning solutions for the Fortune 1000. 

Watch the Interview Video

What is the Alternative Cloud?

So what is ‘alternative cloud’? The term refers to an alternative provider or cloud option to one of the ‘big three’ providers. These are Amazon Web Services, Google Cloud and Microsoft Azure. In addition, the sector has been growing in recent years. And there are now several other providers out there.

“As a result, these companies have the capability of handling most of the workloads that a large hyper scale or cloud provider would. So this means they’re a viable alternative. And multi-cloud is becoming more popular. Because SMBs look for better pricing and better support. In addition, they want a partner that’s a good fit for their needs.” 

The Linode Customer Service Model

So, Blair explains that Linode offers self-service support in the form of a Q&A resource. Simply type in your question and the result pops up. Second, there’s telephone support available at any time. Thirdly, they have an efficient ticketing system.

And, one of the big advantages is that there are no tiers. So, Blair says that anyone looking for help gets straight through to a Linux certified developer who is able to resolve an issue quickly. Therefore you won’t be passed around different departments.

How MSPs can use the Alternative Cloud for a Competitive Advantage

Firstly, most small businesses want to keep things simple and maximise their resources. And when you’re managing applications or hosting on behalf of your MSP clients, it needs to be as easy as possible to do that.

Secondly, Linode customers are looking for highly reliable cloud networking, storage and compute, and to have their questions answered fast. So, the company offers all of that, and it’s competitively priced.

Therefore, this allows MSPs to deliver a better service to their end users. And they can give a great customer experience and retain them for longer. In addtion, it helps with referrals. Moreover, an alternative cloud helps you to stand out from the competition and find growth opportunities.

The Cloud Services Linode Offer

Blair explains that Linode offer all the compute options that MSPs are looking for, including shared instances, CPU, GPU, AI and machine learning.

And they are also about to launch a bare metal service for MSPs who need 100% control of the box and want control from a security standpoint as well as performance. In addition, they offer Kubernetes, which gives the ability to containerise your applications.

Similarly, Linode offers S3 compatible object storage and super-fast block storage. Finally, there is DDoS protection, cloud firewall and VLANS, as well as a range of security capabilities.

And if you’re not sure what a bare metal server is, this article might help!

How Linode Manage Cybersecurity

As a result of the aquisition, Linode can make big changes. For instance, Linode’s new partnership with Akamai will allow them to extend their security capability dramatically. Similarly, Akamai are able to mitigate ransomware and to overlay some of the best security on the planet.

And they are also going to further develop CDN functionality and WAF.  Because Akamai led the market with their capabilities and security, Linode will benefit. Therefore, Linode can improve integration and their internal cybersecurity to then offer these tools to clients.

 Why MSPs Should Consider Multi Alternative Cloud

Firstly, Blair says: “So what is key with multi-cloud? Firstly, people want more redundancy and resiliency. In addition, the ability to failover to another location or provider. Moreover, many Linode clients are already running multi-cloud configurations.

“And they want to apply different workloads and use cases to several providers with different capabilities. So, that could be geolocation, price or performance. And the good news is, it’s becoming easier and easier to do with the alternative cloud providers out there.”

How to Connect with Blair LyonLinodeFollow Linode on LinkedinFollow Linode on TwitterConnect with Blair on LinkedInHow to Connect with MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeAmazon Web Services (AWS)Microsoft AzureGoogle CloudKubernetesAkamaiOVH cloudCloud software: Digital OceanCode software tool: TerraFormRansomware protection: Guardicoreebook: The MSP’s Guide to Modern Cloud InfrastructureCloudFlareDon Norman: The Design of Everyday Things: Revised and Expanded Edition Dave Peterson Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets Inspirational speaker and author: Simon SinekExactTarget (now SalesForce)Infrastructure software: EquinixSales & marketing expert and author: Jay BaerTeam workspace: SlackTeam workspace: ConfluenceYou Might Also be Interested inWhat is a Cloud Solution Provider?Podcast: Cloud Networking, Cybersecurity and CiscoCloudApp: Screen Recorder Powered by the Cloud

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TubbTalk 106: Application Whitelisting and Ringfencing

An Interview with Ben Jenkins

Ben Jenkins is the Senior Solutions Engineer at ThreatLocker. ThreatLocker is an application whitelisting, ring-fencing and data storage control platform. It protects businesses from cybersecurity attacks, malicious and misuse software.

What Does ThreatLocker Offer for Cybersecurity?

Threatlocker is a zero-trust endpoint security solution. Ben says it protects all your endpoints against cyber threats through four main components. First, whitelisting apps and denying anything not on the list.

Second, ring-fencing to prevent apps from running or accessing the internet or other apps. Then, they remove local admin rights from users to stop them running apps. Finally, the storage control option blocks USBs and locks down network shares.

Not clear what application whitelisting means? This article might help!

 Zero Trust in Cybersecurity

Zero Trust is a bit of a buzzword in the IT industry at the moment, but what does it mean? Ben explains that: “In its simplest form, it’s about providing users’ applications across your network with least privilege released access.

“This limits the amount of system damage. It’s an extension that takes away local admin rights for users and locks down your applications. The solutions ThreatLocker implements are based on a zero-trust stack.”

How to Deploy ThreatLocker for Better Cybersecurity

ThreatLocker is designed to be simple for MSPs to use. You can deploy from your own RMM (most are already integrated). Or you can deploy with GPO. Then, ThreatLocker looks at the sites in the RMM and creates sub-organisations in your personal portal.

Therefore, an MSP can manage all their clients’ systems in a single pane of glass. You can apply certain policies across every client, or select. You can have global settings across all machines or on different web browsers, and set and forget it.

Integrations with Other Tools

ThreatLocker integrates with ConnectWise, Kaseya and Datto PSAs and RMMs, as well as Splunk. And Ben says they’re currently building a Slack integration. Plus, they have AD integrations.

“The great thing about ThreatLocker is we are a very nimble company. So, if there is integration that people want, we’re more than happy to build it. We’re constantly adapting. And one of our core products came about from product feedback from users asking for a solution.”

What is Elevation Control?

Elevation control is a way for MSPs to deal with employees from a client company asking for the administrator password. Ben says that this usually happens because they want to install or update an application.

“We enable the MSP to take away local admin credentials and allow your user to only run certain applications as an administrator. But now there is an inherent issue here because of a cyber-attack called application hopping.

“This allows a hacker to use admin credentials from one application onto another. It’s obviously a bug, which is why our ring-fencing locks all the other applications. It prevents those attacks.”

How Data Storage Control Prevents Cybersecurity Threats

Data storage control is about locking down your storage so that it cannot be exfiltrated, leaked, or stolen. “Say you run Chrome; it has the same access to data that a user has. You don’t really want that.

“If any of the applications you use for a niche purpose has a hole that’s not patched or can be exploited, someone else can get in and steal your data. So ThreatLocker locks down network shares, local files and folders, including sync folders.

“What else needs access to your system? Your backup solution, and that’s about it. Lock the data first and grant access only to certain applications. This is a good way to reduce the risk of ransomware – if anything gets in, it will encrypt everything it can access and then ask for money to release it.”

How to Connect with Ben JenkinsThreatLockerFollow ThreatLocker on TwitterConnect with Ben on LinkedInHow to Connect with MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeSlackSplunkAppBlock for AndroidFreedom for iOSRSS Feed Reader: PocketBackup Tool: VeeamChannel E2EThe RegisterThe VergeThe Bleeping ComputerMSP sub-RedditYou Might Also be Interested inPodcast: How MSPs can Adapt to Emerging Cybersecurity Threats for Better Customer SupportWhy Your MSP Business Should Offer Offsite Data Backup to ClientsNational Computer Security Day: How to Keep Your MSP Clients Safe

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