Richard Tubb's Blog, page 33
April 5, 2023
Tubbservatory Round-Up #15 – March 2023
Tubbservatory Round-Up – Tools and Resources for Your MSPEach week, Richard throws a spotlight on five resources Managed Service Provider (MSP) business owners should take note of in the IT industry. The Tubbservatory is a weekly video broadcast featuring useful articles, podcasts and events that bring value to IT business owners.
Tubbservatory Round-Up #15 – March 2023 is a recap of all of the Tubbservatory episodes made during the month of March. All edited together for you to watch at your convenience. The items are summarised below, with links to the resources mentioned in the video at the end of this article.
This month’s topics include: Cybersecurity, Leadership, Mental Health, Marketing and Shadow IT.
#1 Email Security Trends Report 2023 by Barracuda MSP
Email is a top target for cyberattacks, so the 2023 email security trends report from Barracuda MSP is valuable research for MSPs looking to keep their clients safe.
Barracuda’s research team has identified 13 email threat types that companies need to defend against, as well as providing advice to MSPs.
This report is one to download.
#2 Vishing Attacks and How to Avoid ThemAnd talking of Cybersecurity, have you heard of Vishing?
In their article on vishing, Augmentt shares that a vishing attack or voice phishing is a kind of scam in which fraudsters use phone calls.
If your clients use a Voice-over-IP based telephone system, this article is a must-read.
#3 Infection Monkey: An Open-Source Breach and Attack Simulation PlatformA tool that caught my eye is Infection Monkey.
Infection Monkey is an open-source breach and attack simulation (or BAS) platform that helps you validate existing controls and identify how attackers might exploit your current network security gaps.
If you’re intrigued to find out more, then Brandon Hopkins has an excellent video courtesy of Linode.
#4 MSP Mental Health: Tips and ResourcesNow, raising awareness of Mental Health is something I’m personally passionate about and that I believe the Managed Services industry would benefit from learning more about.
So I was honoured when Domotz asked me to share my MSP Mental Health Tips for IT business owners.
I hope this article helps MSPs become aware of the signs of mental health challenges.
#5 ConnectWise IT Nation 2023 returns to London on 20-22nd MarchConnectWise IT Nation London 2023 takes place on 20th-22nd March 2023 at the Royal Lancaster Hotel in London.
Delegates can expect content to address business concerns such as:
Leading and growing during economic uncertainty Accelerating recurring revenue Attracting and retaining talentI hope to see you there!
#1 Risk Roundtable: What Top Security Researchers are Worried About Right Now
What are top security researchers worried about right now? That’s the question answered in the newly released Risk roundtable from Acronis.
Some of the topics the panel of experts cover include:
How cyberthreats impact different risk areas for MSPs and their client dataDealing with cyber insurance policies, and The transfer of risk and Security risks heading into 2023 and the technologies to counter themThis 35-minute video is full of great cybersecurity advice for MSPs.
#2 How to Recession-Proof Your MSP SuperPod Podcast SeriesHow Can You Recession Proof Your MSP? That’s the topic of the latest season of the SuperPod No-Filter MSP Podcast from SuperOps.ai
In the first two episodes, guests include Dave Patel, who shares ‘what does an MSP acquirer look for’, and Robin Ody giving advice on what every MSP needs to know about the recession.
Subscribe now on your favourite Podcast player.
#3 ‘IT is not an Island’: IT Leaders’ Most Important LessonsIT is not an island, so shares some of the industries top IT leaders in this excellent article from Tom Allen of Computing Magazine.
For example, former HarperCollins CIO Laura Meyer stresses the importance of networking, while John Sullivan, CIO of Great British Railways, notes that technology is secondary to people and culture when it comes to transformation.
#4 What is Shadow IT: Examples, Statistics and RisksWhat is Shadow IT? Joseph Harisson of IT Companies gives an in-depth look at what shadow IT is and the security risks it poses to organisations.
MSPs will also appreciate this article’s suggested ways to prevent or mitigate those risks, which include:
Data breachesCompliance issues, andResource misuses#5 SuperOps SuperSummit Live 2023 Returned to London on 23rd MarchIt was one of the standout events of 2022, and it returned this year!
The MSP SuperSummit 2023 Live took place in London on 23rd March hosted by SuperOps.
The theme for this year’s SuperSummit was Future Proof Your MSP.
SuperSummit Live is all about you, the MSP. The event has a strict NO to vendor pitches; and a big YES to community and knowledge-sharing. It’s just about standing together and helping each MSP win.
I was one of the speakers, alongside experts such as Paul Green, Mark Copeman, Vera Tucci, Scott Riley and many others.
This is definitely one to register for!
#1 SkyKick: Security Manager Video Tutorials on M365 Security
A series of videos that caught my eye this week is the Microsoft 365 Security video tutorials from SkyKick.
The videos are short, to the point and give MSPs instructions on how to bolster their clients’ M365 tenant security.
I’d highly recommend bookmarking this URL as one to refer to often.
#2 HappySignals’ 9th Annual Global IT Experience Benchmark Survey ResultsHappySignals have announced the results of their 9th annual Global IT Experience Benchmark survey.
Over 1.6 million end users participated in the survey, and if you want to understand how you can improve the IT experience for your end-users, then this is a superb read.
Thanks to Jason Kemsley at Uptime Solutions for sharing!
#3 Pax8 Launch Their Professional Services Arm for MSPsNews from the UK that Pax8 have launched their Professional Services offering for MSPs.
MSPs can now partner with Pax8 to add extra bandwidth and expertise to your team so you can focus on growing your business.
Azure Migration Services, Intune advisory and implementation and custom projects are just some of the ways Pax8 Pro Serve promises to help MSPs.
I believe this is a game changer for progressive MSPs who want to be seen as more than just the IT guys.
#4 10 Tips to Help You Develop Your Empathy SkillsEmpathy is an undervalued part of the service desk role, so this article on 10 practical tips you might consider to help you develop your empathy is a useful read.
Trevor Norman of Tribero suggests using people’s names, smiling and not interrupting people is key to developing your empathy.
#5 Two Great Live Events in London on the Week Commencing 20th MarchAnd finally, if you’re not in London next week, then you’re going to miss not one but TWO huge MSP events!
ConnectWise IT Nation London takes place on 21st/22nd March, followed by the MSP SuperSummit from SuperOps.
I’ll be at both events, and I hope to see you there!
#1 MSPs Stop Jumping to AI: Focus on Predictable Automation First!
That’s the advice from Ben Spector of Zomentum and Jason Kemsley of Uptime Solutions in this on-demand webinar video.
Ben and Jason give some excellent practical tips for MSPs on automating predictable workflows so that you can get ready for AI.
This video is definitely worth watching.
#2 How, When and Why to Fire ClientsFor MSPs who work hard to land and retain clients, it can seem counterintuitive to “fire” some.
However, many experts, including myself, advise doing just that.
This article from ChannelPro magazine shows the How, When and Why to fire MSP clients.
#3 Stop Making these MSP SEO Mistakes with Pronto MarketingA video that caught my eye was Stop making these MSP SEO mistakes from Pronto Marketing.
The short video shows the most common Search Engine Optimisation mistakes that Pronto sees MSPs making on their websites.
This is a great guide for those MSPs who find that their content isn’t reaching their audience.
#4 Where Does Relax fit with Succeed?When it comes to relax, focus, succeed — where exactly does relax fit in with succeed?
Here’s a great short video from MSP expert Karl Palachuk offering advice for MSPs to succeed without burning out.
Take 5-mins out of your day, relax and watch this video!
#5 41 Obsolete Technologies That Will Baffle Modern GenerationsHere are 41 obsolete technologies that will baffle modern generations!
Adrian Willings of Pocket Lint has pulled together a list of some tech that I and some of our more experienced viewers may remember.
Pagers, fax machines and overhead projectors are three of the technologies that may be a mystery to our younger viewers.
#1 SkyKick Security Manager Eases MSP Microsoft GDAP Transition
MSPs are hearing a lot of talk around GDAP compliance.
Granular delegated admin permissions (GDAP) give partners access to their clients’ workloads in a way that is more granular and time-bound, which can help to address security concerns.
Well, SkyKick report that Microsoft is transitioning partners to GDAP starting 22 May 2023 and have an excellent blog which explains what to expect.
MSPs, make sure to read this article.
#2 Pax8 – Your Checklist to Maximizing Vendor DefensibilityHow do you know if your vendor partners are taking cybersecurity as seriously as they should?
Noted cybersecurity expert Matt Lee of Pax8 has put together a superb “SaaS Vendor Security Questions Checklist for MSPs” that includes steps such as check ‘Your Vendor Against Cybersecurity Industry Standard’s and ‘Asking If the Vendor Will Share Their Security Documentation with You’.
This is a checklist well worth exploring.
#3 MSP Video Marketing Masterclass with Pete MathesonNow, video marketing is very popular amongst MSPs, but if you’re not comfortable with video, then MSP expert Pete Matheson has your back.
Matheson has launched the “MSP Video Marketing Masterclass” to help you learn how to use video to build a brand that brings inbound leads into your business, from someone that’s actually done it.
#4 Cloud isn’t as Efficient as we’d All Like to ThinkThe Cloud isn’t as efficient as we’d all like to think.
Penny Horwood writes for Computing Magazine on why the environmental credentials of Amazon, Microsoft and Google are being challenged.
This research makes fascinating reading for anyone interested in the efficiency of the cloud services that we’re all buying into.
#5 MSP Camp Marketing CampaignsIf you thought MSP marketing campaigns were no fun, then MSP Camp have introduced the MSP Marketing Online Game!
Arm your avatar Maurice, and then defend your camp against incoming threats.
At least if someone discovers you playing, you can argue it’s work-related!
From Week 1Email Security Trends Report 2023 by Barracuda MSPVishing Attacks and How to Avoid ThemInfection Monkey – An Open-Source Breach and Attack Simulation PlatformMSP Mental Health: Tips and ResourcesConnectWise IT Nation 2023 Returns to London on 20-22nd MarchMentioned in Week 2Risk Roundtable: What Top Security Researchers are Worried About Right NowHow to Recession-Proof Your MSP SuperPod Podcast Series‘IT is not an Island’: IT Leaders’ Most Important LessonsWhat is Shadow IT: Examples, Statistics and RisksSuperOps SuperSummit Live 2023 returns to London on 23rd MarchWeek 3SkyKick: Security Manager Video Tutorials on M365 SecurityHappySignals 9th Annual Global IT Experience Benchmark Survey ResultsPax8 Launch Their Professional Services Arm for MSPs10 Tips to Help You to Develop Your Empathy SkillsTwo Great Live Events in London on the Week Commencing 20th March 2023Week 4MSPs Stop Jumping to Automation: Focus on Predictable Automation First!How, When and Why to Fire ClientsStop Making These MSP SEO Mistakes with Pronto MarketingWhere does ‘Relax’ fit with Success?41 Obsolete Technologies That Will Baffle Modern GenerationsAnd Week 5SkyKick Security Manager Eases MSP Microsoft GDAP TransistionPax8 – Your Checklist to Maximizing Vendor DefensibilityMSP Video Marketing Masterclass with Pete MathesonCloud isn’t as Efficient as we’d All Like to ThinkMSP Camp Marketing Campaigns
That’s all from the Tubbservatory Round-Up for March 2023!
Have you spotted a useful tool or resource that you think we may be interested in?
Please let us know in the comments.
The post Tubbservatory Round-Up #15 – March 2023 appeared first on Tubblog: The Hub for MSPs.
April 3, 2023
TubbTalk 127: The MSP Business Benefits of Having a Niche and a Stand-Out Website
Jack Peploe runs Veterinary IT Services, and won the MSP Website of the Year Award at the SuperOps MSP awards. Jack explains to Stephen McCormick why he niched his MSP business.
A Certified Ethical Hacker, he has made it his mission to help veterinary practices across the UK to utilise their technology so that they can function in a secure, professional and efficient manner, leaving vets to focus on patient care.
Why Jack Decided to Niche his MSP BusinessJack explains that, after many years in the IT industry, he decided to niche his business about four years ago, now serving veterinary practices of all sizes. “We decided to do something radical, because it was an untapped market.
“I also wanted to make a difference. And it might sound outrageous, but I felt that IT providers were becoming a commodity – not as valued as they should be. So I looked at who I really enjoyed working with, and decided to learn everything I could about their sector. That way I could provide an expert service.”
The Most Common Mistakes MSP Businesses Make With WebsitesOne of the most common things that MSP businesses do is use stock photography on their websites instead of sharing pictures of their team. “It might seem expensive, but professional photos are so important. For example, I appear on our homepage because I’m the front of the business.”
Another mistake Jack sees MSP owners make is to not explain what they do clearly enough. “Don’t use jargon and terminology that your target customers don’t understand. They aren’t IT experts, so saying ‘disaster recovery’ sounds like you save them from earthquakes!”
Finally, Jack adds: “For me, I want it to be very clear to visitors exactly what we do. I use clear references on how we help and why we’re different. You need to speak in their language. And remember, it’s not about you, the MSP. It’s about your client.”
The SuperOps Awards ExperienceVeterinary IT Services won best website in the SuperOps MSP awards competition. Jack found the entry process very easy, with only a few questions to answer. “If ever you get an opportunity to enter an awards contest, especially the SuperOps one, I’d say take advantage.
“The challenge is expressing what you know in only a few paragraphs. I was already familiar with SuperOps, which is how I learned about the competition. But I’d recommend keeping an eye on LinkedIn to see what your peers are talking about.”
Jack adds that, while his business doesn’t do website builds, he’d paid attention to how his should look. “We wanted to deliver something that really stood out. And we already have a unique selling point as the only UK provider of IT support to veterinary practices. We use bright colours and talk about what matters to new practices.”
The Best and Worst Things About Running an MSP BusinessInterestingly, Jack gives the same answer for both the best and worst parts of running an MSP – people. “Staffing is a challenge in every industry, but especially in the veterinary sector. It takes people a long time to qualify.
“So for me, it’s important to support my clients effectively. I need people who are flexible, who have the right mindset to help the business achieve its aims. I need them to be proactive and take responsibility. And to look for opportunities for self-development.
“But the flip side of that is that I get to work with people who help me to make a difference. My role is about strategy, and I get to sit down and talk to people and learn about their aspirations. They have so many cool projects going on.”
And Jack says that he’s built such great relationships with customers that they’ve followed him from company to company. “You build such a bond. We see projects through to the end, and we get such appreciation. And internally too – when you support staff growth it’s amazing.”
Industry Changes Affecting MSP Business OwnersJack’s main concern is that IT support partners are driving prices down and being viewed as ‘cleaners.’ And, “We need to be aware of what the robots are doing. ChatGPT can develop a PowerShell script. So how can MSPs harness those tools to save themselves time?
“If you utilise AI to do level one tasks, you can focus on bigger things. We should get better at selling our support services, too. We call it technology alignment – helping our clients to use the tools they have to do more with their businesses.”
The other area where an MSP business will need to focus is on cybersecurity, and they may need to move to an MSSP model. Staying up to date on emerging threats is essential for all IT partners.
Jack’s Mentors and Biggest InspirationsJack says he’s all been interested in big name brands and entrepreneurs. “If they’re successful, I’m always intrigued to know how they’ve done it. I read a lot of books to learn from these people.”
He cites marketing author and speaker Marcus Sheridan as a big inspiration: “He really opened my eyes to marketing and the benefits it brings.” Likewise, Paul Green of MSP Marketing Edge has had a fundamental influence on Jack’s business.
“I’m an open individual. I like learning about new ideas and having an experimental mindset. I want to try different things to see if they’ll work for us too. Some things can help me and the business massively.”
How to Connect With Jack PeploeVeterinary IT ServicesEmail JackConnect with Jack on LinkedInFollow IT Veterinary IT Services on LinkedInLike IT Veterinary IT Services on FacebookFollow IT Veterinary IT Services on TwitterHow to Connect With MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeBook: Marcus Sheridan: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital ConsumerAI tool: ChatGPTMSP marketing expert: Paul GreenYou Might Also be Interested inPodcast: AI-Based Intelligent Alerting for MSPsVideo: Challenges for MSPs Providing Cybersecurity ServicesPodcast: How to Niche Your MSP and Navigate M&AsThe post TubbTalk 127: The MSP Business Benefits of Having a Niche and a Stand-Out Website appeared first on Tubblog: The Hub for MSPs.
March 31, 2023
7 Essential Ways to Strengthen Your MSP’s Backup Offering
The primary goal of a backup service is to protect your business from data loss. In its most basic form this is the ability to copy your data to another location, and retrieve it from that location when you need it. Whether the data loss is through disaster, negligence or malicious cyber-attack, as an MSP offering a backup service, you have a considerable number of options available to you.
In appreciation of World Backup Day on the 31st March 2023, we present a guide on the 7 essential ways to strengthen your MSP’s backup offering. Whether it’s something your MSP offers already, or is considering.
Backup is the process of creating a copy of your secure data to be used for recovery in case your data is lost or corrupted. Backup is often linked to Disaster Recovery and Business Continuity as the purpose of a backup is to ensure you have the ability to recover quickly from any loss of data.
Types of BackupsBackup solutions today come in various guises, depending on what you want and how you want it.
Here are some common examples of backup and how they work:
Full backup – This is a complete copy of your system files. It’s recommended you have a full backup to start with in any solution you have, but a full backup does take a lot of time.
Mirror backup – is similar to a full backup, but it’s a direct mirror of the source data. As this is the case it only ever keeps a direct copy with no version history. Disk mirroring is sometimes referred to as RAID-1.
Differential backups – Only backup files that have changed since the last full backup. Over time, differential backups grow in size until another full backup is performed.
Incremental backups – Similar to differential backups, they backup data which has changed, but this can be from any backup – not just full backups. Though this kind of backup takes less time to perform over the other two, it requires the most amount of time to restore from, as you have to restore from the last full backup and each incremental backup in turn.
For a full reference, as well as different backup solutions and vendor offerings, this guide from cybersecurity experts Acronis provides greater detail.
Depending on the client and their needs, you may find that they require a more robust solution for their backup. While most cloud software solutions backup the data internally, restoring quickly can be a challenge, and the loss in downtime could seriously harm a business and their reputation in the result of cyber-attack, for example.
As an MSP, you’re offering security for your clients’ data, but you’re also offering convenience of recovery too.
That’s why offering a tiered approach to your backup services allows you to sell the benefits of a full business continuity package with piece of mind for your clients. Especially in these times where cybercrime is at an all-time high.
Positioning your three tiers and getting it right is the key. But you’re likely to be offering a core service, one with increased emphasis on disaster recovery, and a level based on added granular recovery options and quick turnaround times. These are likely to be called something like:
Backup Essentials or CoreBackup and Disaster Recovery, andBusiness Continuity Plus
It seems obvious that you need the right tool for the right job, and the same is true of the vendors you select as well.
Depending on how you’re supporting a number of clients, you may have backup vendors for a great number of different products. Managing all of these can be difficult, but there are some tips here to make that a little bit easier.
Make sure that whatever you’re backing up can be accessed and reported on from a single consolidated platform. That includes any remote devices, cloud data and on-premises backups.
Make sure your backup vendors of choice are MSP focused. Some vendors work directly with small to medium-sized business or deal in other channels. However, MSP-focused vendors will provide the tools that meet the needs of a managed service provider, because it’s what they do.
Make sure that along with backup, the vendor is focused on speed of recovery. This is sometimes referred to as Recovery Time Objective (RPO). A vendor that can provide a faster recovery means lower downtime in the event of data loss, however this can be expensive if lower downtime is a high priority for your typical clientele.
If you want to be able to recover a small part of your data, instead of restoring a full backup, this is possible with certain granular recovery configurations. The ability to restore a single corrupted mailbox, rather than a system-wide restoration, is much more convenient.
This level of complexity comes at an additional cost, but it drastically reduces recovery time, which many businesses are happy to pay a little extra for.
While the ideal is that downtime during an incident of disruption is kept to a bare minimum, it’s worth having the conversation with clients as to what the maximum tolerable downtime (MTD) is for their business.
This is the total amount of disruption a business can allow before incurring potential loss of business or reputational damage.
We’ve mentioned already the Recovery Time Objective (RTO) metric, but MTD is calculated using this plus another element called Work Recovery Time (WRT).
In brief terms ,WRT is all the actions that need to take place once the disaster recovery plan is put into action to get the business back to full operating capacity again. If there is a lot to reset during the restoration process, this will affect your overall MTD.
Therefore, reasoning this into your sales pitch is something every MSP needs to be aware of.
Tech Target have a great guide on this subject if you want to find out more: How to Calculate Maximum Allowable Downtime.
Many cyber insurance providers are insistent that those looking for cover are doing as much as they can to mitigate their losses in the event of a cyber-attack. One of those things is to have adequate systems in place, such as backups, to protect your data if held to ransom.
Likewise, for compliance with GDPR, you are required to backup and protect your data as a business. Therefore, you may mention this to your clients when selling them a backup solution. This article from Backup Systems Ltd highlights the compliance requirements in more detail: 6 GDPR Implications on Data Backup and Disaster Recovery.
Once you have decided upon a backup solution, you will want to get this automated as much as possible. This is so that you can focus on new projects and your day-to-day business.
However, as an MSP owner, you should be testing them whenever updates or new software is added to the stack. This commitment should be agreed with your client and clearly outlined when signing them up to a backup solution.
Even if nothing has been added or reconfigured for a while, regular testing should still be scheduled regularly for a ‘belt and braces’ approach.
If a backup is corrupted, you don’t want to discover this when you attempt a restore at a critical moment.
A Disaster Recovery Plan (DRP) is a formal document created by an organisation for emergencies. It contains detailed instructions on how to respond to unplanned incidents such as:
Natural disastersPower outagesCyber attacksand other disruptive eventsThat organisation needs to minimise the impact of such disasters to ensure it remains able to resume function as soon as possible.
If your backup is stored in the same physical location as your other data, and that building suffers a catastrophic fire, for example, your business is practically finished. The data will be lost and the damage to your business will be catastrophic.
Housing your backup in a different physical location gives your business peace of mind if the worst were to happen.
Aside from the 7 tips above, there are other considerations for your Backup offering as an MSP.
Number of Backups in StorageThe more backups you take, the more storage you’ll require. However, it’s always prudent to take extra backups. There are two reasons for taking additional backups:
In case one of the backups somehow becomes corrupted, orIn case you want to restore from further back in your data history, (which is especially useful for granular backups).Smart BackupsAI is becoming increasingly versatile in IT applications. Algorithms determine when a new incremental backup is required, based on behaviour rules set to precise parameters. This is particularly handy if your client’s data infrastructure is a complex one.
Backup/Restore Testing as a ServiceFor extra piece of mind for the client, ensure that backup testing features as part of their contract. It might seem obvious, but you should create a ticket each time you do this, as with any billable item.
World Backup Day is a day to highlight the importance of protecting your data from loss or theft.
Find out more about it by visiting the World Backup Day website.
There are some fascinating, and somewhat frightening statistics, including:
21% people have never made a backup29% of data loss cases are caused by accident30% of all computers are already infected with malwareOn March 31st, observers of World Backup Day are encouraged to take the pledge to create at least one backup of their data
Take the #WorldBackupDay pledge: “I solemnly swear to backup my important documents and precious memories on March 31st”.
Backup-as-a-Service is a powerful tool that MSPs can easily provide to their customers alongside their other offerings.
A good backup solution can help a business with their business continuity and compliance needs. Understanding a client’s need for minimal downtime or granular restore can help you to sell a best-fit solution.
Ideally, you’ll want to make backup a simple service. Or one that is easily configurable to multiple configurations, if you have a range of clients.
It isn’t just cyber criminals that are responsible for data loss in your business. Anyone can make a mistake, and there are increasing pressures on business to protect their data. So, it’s worth looking into a robust backup solution if you don’t have one in place already.
There is no ‘one-size-fits-all’ when it comes to backup solutions. It all comes down to what works for you and your clients’ data ecosystems. The important thing is to keep your data protected, backed up and within easy reach if you need to restore it.
And as an MSP, it’s easy to practice this for your clients, but there are many IT providers who haven’t got adequate backup solutions in place for their own business. Too many refuse to ‘eat their own dogfood’ when it comes to security and backup solutions.
Could your backup offering benefit from some of these suggestions? We would love to hear about it in the comments.
The post 7 Essential Ways to Strengthen Your MSP’s Backup Offering appeared first on Tubblog: The Hub for MSPs.
March 27, 2023
TubbTalk 126: Pax8 Professional Services: The Benefits of Using it in Your MSP
Andy Readman is the Principal Consultant at Pax8 EMEA. He explains to Richard Tubb why MSPs should consider using Pax8 Professional Services and why they don’t need to worry that it’s competition for them.
Andy’s focus is on developing the Pro Services’ capability to deliver services to Pax8’s MSP partners that will make a tangible difference to their businesses, help them grow and get the most from the cloud marketplace.
Watch the Interview with AndyHow Pax8 Professional Services Helps MSPsAndy explains that Pax8 seek to really push the boundaries of what a partner in their ecosystem can do with the tools they offer. They choose the best people to be part of the Pro Services team, making them architects of an incredible piece of software.
“With Pro Serve, we help people across the modern workplace with top-class infrastructure, apps, data, AI and business applications. So we cover all four of the Microsoft key technology areas, and the team is involved at all levels with the clients.
“That might be strategic discussions around implantation; it might be support with enablement. And it also includes migrations, upskilling the client’s staff and helping them to add new revenue streams. We also provide ongoing critical application support.”
What Digital Transformation Means for MSPsAndy admits that many people might think digital transformation is just a buzzword, or that it’s irrelevant for SMBs. “But everything will be digital from now on, so supporting clients with that is a key skill for MSPs.
“They need to be a strategic partner and deliver what their partners need. And more importantly, to advise them on what they don’t know they need yet. MSPs will have to provide bespoke solutions to fit their clients’ needs.
“My colleague Lamar put it like this: “For an MSP to survive, their clients need to thrive.” Both of you need to succeed in a time of such accelerated growth and change that we can expect to see in the next few years.”
How the Pax8 Professional Services Solution Helps with CybersecurityThe Professional Services option from Pax8 gives outsourced, standardised assessments of tools and applications being used by MSPs and their clients.
“We provide reports with our recommended remediations and improvements. And we give pointers on how employees can upskill themselves too. So, we work with our partners to find areas where they can use automations to improve their systems.
“We prefer to arm our partners with the skills to do things themselves, so they don’t rely on us too much. We also offer a cybersecurity masterclass on what best practice looks like, how to talk about it with your clients, and how to be prepared for future threats.”
Why MSPs Should Try Microsoft IntuneOne of the biggest challenges for MSPs during the covid pandemic was supporting their clients who’d had to switch to remote workforces. As hybrid working is now here to stay, there’s a greater need for managing multiple devices all accessing a company’s networks.
In order to allow MSPs to do this effectively, Microsoft’s Intune is a great option. “At an enterprise level, you need to control and govern everything. And what we’re seeing more of is empowering the user to take responsibility of their IT infrastructure”, says Andy.
“What I love is the little differences. So with MDM (mobile device management), the management is now at the application level, not the device level. This is great, because we have to be realistic about the fact that employees are using their own devices to access work data.”
The Importance of Utilising New TechnologiesAndy adds that MSPs need to help their clients to embrace new technologies, not avoid them. “Employees in smaller businesses often use their own devices for work. And either the company has no control over what they’re doing, or they could wipe the entire device, which is terrifying for the employee.
“MDM gives granular control, which is only possible because operating systems are so flexible. And it’s a great example of positive tech use. A device can be secured without it ever coming into head office. Pax8 work with their MSP partners to cost this appropriately.”
One of the big projects they’ve worked on is demystifying Azure. “We looked at why MSPs don’t use it as much as they could. Firstly, what challenges do they have? Secondly, how can it be more affordable? And how can they be more confident about offering it to their clients?”
Easy Tool Migration with Professional Services From Pax8Pax8 take the time to find out what each client needs in terms of migration and integration. “The team learn how to do migrations directly from each provider, such as Microsoft.
“They have to understand all the potential options, and how complex the migration might be. And they have to factor in backup and data recovery, SQL servers and things like that.”
And because the team have done all that learning, MSPs who sign up for Professional Services know that they’ll be supported with tool migration. Plus, they’re prepared for future changes and developments too.
How to Connect With Andy ReadmanPax8Follow Pax8 on TwitterLike Pax8 on FacebookFollow Pax8 on LinkedInConnect with Andy on LinkedInHow to Connect With MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodePax8 ProServicesSinglesource ITCompTIA report into the digital skills gapCybersecurity masterclassesAzure demystification webinarMicrosoft IntuneGet started with Pax8You Might Also be Interested inConsidering the Challenges and Opportunities of Hybrid Working for MSPsPodcast: How Cybersecurity and Cyber Protection Keeps Your MSP Clients SafeCybersecurity Top Tops for Small Business Success and GrowthThe post TubbTalk 126: Pax8 Professional Services: The Benefits of Using it in Your MSP appeared first on Tubblog: The Hub for MSPs.
March 21, 2023
ChatGPT & How to Secure Your Business Against AI-Supercharged Ransomware
Cyberattacks are on the rise, and they are only likely to increase – in part, because cybercriminals have a powerful new weapon in their arsenal. AI chatbots, like ChatGPT, are enabling cybercriminals to provide more sophisticated attacks, and they no longer need specialist knowledge or programming skills to write the complex code to get access to your sensitive data. It can do all that for them. 
In this webinar from security experts Acronis, James Slaby, Director of Cyber Protection and Irina Artioli, Cyber Protection Evangelist, help us to understand the threat ChatGPT poses, and provide a 12-step checklist for building a better ransomware defence.
Since the release of ChatGPT on 30th November 2022, the cyber threat landscape has seen a vast increase in cyberattacks, and it’s only going to see more and more.
OpenAI’s popular AI chatbot has over 100 million registered users, and had 1 million users registered in the space of just five days.
ChatGPT is a natural language processing tool driven by AI technology allowing much more human-like responses to questions asked of it. One of the things it does well is to help its users understand complex topics and produce workable examples, and it can produce this in seconds.
This is what makes it such a powerful tool, and why businesses should be concerned.
However, it does get things wrong, and there are limitations to ChatGPT based on the bias of the data it has access to. It is not open source, and does not have access to the internet, for example.
Hosted by Acronis
Speakers:
James Slaby, Director of Cyber Protection, AcronisIrina Artioli, Cyber Protection Evangelist, AcronisThe webinar consisted of three sections:
An overview of the current threat landscapeA closer look at the projected criminal uses of new AI tools12-step checklist for building a ransomware defence strategyWith a live Q+A with the audience at the end.
Watch the on-demand replay: ChatGPT : Defending Your Business Against AI-Supercharged Ransomware below.
James led the webinar with an overview of recent trends in cyber security.
Some of the bullet points James raised included the following:
Ransomware is growing across all sectors all over the world, affecting all sizes of businessAccording the US Justice department: 75% of ransomware attacks are against small and medium-sized businessesEmail phishing remains the number one attack vector (90% of successful attacks are via email)The move to remote working exposed vulnerabilities in some of our remote systems and collaboration toolsSoftware supply chain attacks are making us scrutinise our vendors’ software roll-outs more closelyWeak or misconfigured cloud services and exposed APIs are leaving businesses vulnerableRansomware extortion is getting more sophisticated. Double or triple extortion tactics may be employed where sensitive data may be leaked online or leaked to customers if another ransom isn’t paidThe insider threat, where cybercriminal agencies will bribe or recruit your staff for backdoor access to your systems, has also become more popular in recent years.
The peak of ransomware attacks was back in 2020, but it’s steadily on the increase again since that peak.
There have been no significant strides made in terms of techniques at the moment. However, existing threats will improve in terms of automation, refinement, scale and speed.
Millions of workers could be added to the cybercriminal labour pool because no significant tech skills will be required to get started.
Phishing attempts will be more difficult to spot due to the chatbot technology being able to write perfectly in many languages. Likewise, malware code will be easier to write for those who are new to launching ransomware attacks. ChatGPT will also make it easier to probe source code for vulnerabilities too.
How Can We Respond to These Threats?There are things we can do in the short term as well as long-term strategies, but both are equally important.
In the short term, we can rework security awareness training, leverage existing AI and machine learning and improve our responses in terms of business continuity/disaster recovery. We have to recognise the increased likelihood of a successful attack, and think about it in terms of ‘not if’, but ‘when’.
In the longer term, investment in new AI/ML tech and skills, new capabilities for defence, such as AI-enabled Data Loss Prevention (DLP). Then, we need to think about improvements to routine tasks to reduce vulnerabilities.
A Closer Look at the Projected Criminal Uses of New AI ToolsIrina Artioli led a deeper look at how cybercriminals are already adopting AI and machine learning in their operations.
A smart attack automation with AI/ML allows cybercriminals to scale their operations to the global level, not limiting them to their geographical locality.
Automating their scripts helps to increase the rate of their attacks, as well as speed up their responses the same way we would with our business process automations.
Once they have achieved success, they can automate the follow-ups and repeat the process elsewhere.
What Can Cybercriminals Ask of ChatGPT?Some of the examples of requests cybercriminals may be asking ChatGPT for include:
“Please write a powershell script that encrypts all files on a computer when executed.”
“Write a minified JavaScript that detects credit card numbers along with their expiration date, CVV, billing address and forward it to…”
“Show me an example of a phishing email that appears to come from a bank in the United Kingdom.”
There are other ways that cybercriminals can use ChatGPT to their advantage.
Such as selling fake premium access to ChatGPT, or its app (which doesn’t currently exist yet!) will allow them to access your credit card details, and may involve getting you downloading an executable file payload which gives them access to your system.
AI Can Also Be Used for DefenceIrina explained how artificial intelligence can be used for defensive purposes too. For example, to help you formulate a Cybersecurity Incident Response Plan, especially if your business is low on expertise or resources. It can also be used to help you to spot anomalies in phishing emails, as well as helping you to create some simple detection rules.
It is said that on average it takes 277 days to identify and contain a data breach, and can be as much as 33% faster if AI and machine learning are employed.
AI and machine learning can be used to look for common characteristics that fit a pattern. They can also perform behavioural analysis to look for certain access or process requests from unexpected places. Furthermore, it can take the necessary steps to prevent unwanted access if required.
Artificial Intelligence and Machine Learning Automation for DefenceWhen it comes to employing AI/ML automation for defence, it can help in three ways:
Better Detection: Reduce alert flood, find anomalies and adapt to new attack patterns with a localized self-learning AI
Better Response: Transfer expert knowledge into the AI model, collect and index more data to find the best mitigation strategy – reacting faster, automatically
Automation: Reduce risks, errors and complexity, and automatically classify data while reducing manual input
AI is great when working with large volumes of data to quickly process and execute automation logic.
Though it is not a ‘silver bullet’, AI still offers the best results in spotting and reacting to most cyberattacks.
Acronis recommend implementing a 12-step checklist for building a ransomware defence strategy. This is based on good practice and will give peace of mind to your clients – those who are entrusting you to keep their systems and their data as safe as possible.
Deploy behavioural anti-malware measures to complement legacy signature-based anti-virusUpdate countermeasures like email security and URL filteringDeploy tools that increase your visibility of IT resources and dataflowsEliminate external and internal network exposures, including web applicationsBe vigilant in managing passwords and access rightsBuild a security awareness training programme that includes regular updatesImplement automated, programmatic vulnerability scanning and patch managementReduce the number of agents on endpoints and consoles in your operations centreTake advantage of security frameworks like NIST or ISO 27001Implement a robust data protection regimenConsider implementing a disaster recovery and business continuity programmeBuild an incident response plan (and print it out in case of a total system blackout)You can also find this 12-step plan as a whitepaper on the Acronis website.
The webinar finished with a Q&A session with the live audience.
Q: I understand the dataset that ChatGPT is using is from before 2022. How is this limiting attackers and helping detection?
A: As it’s early days, it’s difficult to assess whether not being up-to-date will have much of an impact on what cybercriminals can do with it going forward.
Q: Do you think that a certificate in cybersecurity fundamentals should be in every office job resume nowadays?
A: It’s always good to ensure your people are security qualified. It’s just as important though, to have the kind of people who may not be qualified but display the hacker problem-solving mindset.
Q: Doesn’t ChatGPT have guardrails that prevent malicious use?
A: Technically that is true, but it has been jailbroken using the DAN prompt (do anything now). It may be better safeguarded in the future by Open.AI and Bing. However, the criminals will continually strive for workarounds to these guardrails.
When it comes to ChatGPT and AI chatbots in general, it seems that Pandora’s Box has already been opened, and the technology is out there now for cybercriminals to use. The only thing we can do now is to react to it better, which we can do in two ways:
With a robust defensive security strategy that takes into account more sophisticated attacks, andBy using AI and machine learning to provide a smarter, more efficient response to these attacks.Reaction time and preparation matters, as does having a multi-layered approach to cyber protection.
Are you an MSP that offers enhanced cyber protection and are you recommending a similar enhancement programme to your clients?
Will ChatGPT keep you up at night? Or do you think it’s an opportunity for you to sell increased protection?
We would love to hear about it in the comments.
The post ChatGPT & How to Secure Your Business Against AI-Supercharged Ransomware appeared first on Tubblog: The Hub for MSPs.
March 20, 2023
TubbTalk 125: The Amazing MSP Industry Origins of Richard Tubb: The Whole Story
In this special TubbTalk interview, Richard Tubb becomes the guest on his own show! Team Tubb’s Community Manager, Stephen McCormick, takes over the presenter’s seat; he asks probing questions to find out Richard’s Managed Service Provider (MSP) origin story and what’s important to him.
As part of his MSP origin story, Richard explains how he went from corporate IT to providing break-fix services. And how he discovered the world of managed services and why he started his business. Finally, he also tells Stephen why he decided to sell up and become a speaker, author and consultant.
Watch the Video Interview
Why Richard Wrote His First BookAfter Richard sold his IT business, he did a lot of consulting and advisory work with other MSPs. At the same time, he was continuing to add to his blog. “There was a point when so many people got in touch for advice because they were feeling the pressure.
“I tried to reply to everyone, but it occurred to me that there were more MSPs in need of help who I wasn’t hearing from. So I decided to help them to avoid the mistakes I made. And I wrote the book to highlight the key things I did wrong so they didn’t.”
What Richard Would do if he Ran an MSP TodayRichard says the world is very different since he sold his business 12 years ago. Top of the list today would be cybersecurity. “12 years ago it was all firewalls and antivirus. But now, cybersecurity is so sophisticated it’s mind-boggling. It’s hard for MSPs to keep up to date.
“So I’d be looking to work with a third party to provide consultancy or even a Security Operations Centre SOC). And the other thing I’d be focusing on is AI. AI for MSPs is really about automation, so if you can use it, you can do things faster, better and cheaper than the competition.”
How to get Started with OutsourcingIt’s funny how many MSPs are reluctant to outsource any of their services, given that their clients outsource to them! “When I ran my MSP, we were one of the first businesses to outsource our NOC (Network Operation Centre). One reason for this was because I wanted to do more specialist work and focus on growing the business.
“On top of that, as the owner, you find yourself managing people and dealing with the books. Outsourcing HR and accounting is a good start. And so is the NOC, because they can take charge of updates, backups and all of those things.”
Managing Mental Health While Running an MSPStephen took the opportunity to ask Richard about why he talks about mental health. “I think the world has reached a point now where people are, if not comfortable, than open, about talking about mental health challenges.
“I’m open about my battle with clinical depression, which I was diagnosed with in my 20s. It’s a chemical imbalance, so if I don’t look after my stress levels, my physical health, it can have catastrophic consequences.
“And what I’ve learned from talking honestly about MY struggles is that other people will open up too. I’ve talked about it on-stage at IT conferences, and audience members share their stories with me afterwards.
“Statistically, 1 in 4 people will have a mental health challenge at some time. Of course, the IT industry has been male-dominated, and men don’t always find it easy to open up. And that’s why I started the conversation. It’s nothing to be ashamed of, so seek out help. The MSP community is one of the most supportive I know.”
Sales Tips for MSPsMany people have a stereotypical view of sales, says Richard. People think they have to persuade somebody to buy what they’re selling. “I read The Go Giver, and it helped me change my attitude to sales. If I can help someone, that’s great. And if I can’t, then someone else will.
“Before that, my sales process was non-existent. Every time I went to meet a prospect, I was reinventing the wheel every time, and I was nervous. But I decided to grab the bull by the horns and find a way to become comfortable with sales.
I did some training with the Sandler Sales Institute, which is what you could call ‘consultative selling.’ So, it’s about listening, asking pertinent questions and looking for a solution. Taking a helpful rather than persuasive approach is always better received by prospects.”
How to Get Better at MarketingRichard’s best advice on marketing for MSPs? “Whichever technique you use, do it consistently. So many MSPs tell me their marketing is failing, but that’s because they’ve tried several approaches at once, and dropped them quite quickly.
“But marketing is a joined-up approach, and you can’t do things in isolation. So when I ran my MSP, I did a lot of networking. And that worked, because people do business with people they know, like and trust. So long as you go to make connections rather than to give a hard sell, you’ll do well.”
How to Connect With UsSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeBlog: Life Lessons From My FatherBook: Michael E. Gerber: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About ItRichard’s Book: The IT Owner’s Survival GuideMSP tool platform: SuperOpsWhite-label IT support: Uptime SolutionsTubblog mental health resourcesMSP community: CompTIAMSP community: The Tech TribeMSP peer group: ConnectWise EvolveAuthor: Karl PalachuckPodcast: Interview with Erick SimpsonMSP expert: Harry BrelsfordPodcast: Interview with Raja PagadalaBook: David Allen: Getting Things Done: The Art of Stress-Free ProductivityBook: Bob Burg: The Go-Giver: A Little Story About a Powerful Business IdeaMSP revenue platform: ZomentumThe Sandler Selling SystemRobin Robbins – lumpy mailMSP Marketing Expert: Paul GreenCEO Coach: Andrew MoonTech news site: ZDNetYou Might Also be Interested inPodcast: Mental Health for MSP OwnersHow Marketing Conferences can Dramatically Improve Your MSP’s Marketing KnowledgeHow Video Marketing Boosts Your IT Sales ReachThe post TubbTalk 125: The Amazing MSP Industry Origins of Richard Tubb: The Whole Story appeared first on Tubblog: The Hub for MSPs.
March 13, 2023
TubbTalk 124: SaaS Management and Security: What MSPs Should Know to Succeed
Derik Belair and Gavin Garbutt are the co-founders of Augmentt, a SaaS security management and software solution. They decided to build a technology platform dedicated to helping MSPs create SaaS management and Microsoft service revenues when they noticed a shift towards cloud-based applications.
Why MSPs Need to Understand the Threat of Shadow ITShadow IT has been around for longer than you might think. In the past, it related to people bringing in their own devices from home and hooking them up to a network connected by a firewall.
“With the move towards SaaS and cloud, anybody with a browser could log in to any application, sign up for anything, and start moving corporate data around. So, as we started looking at the security opportunity that SaaS presented, it became apparent that MSPs’ clients didn’t know what devices had access to their networks.
“It’s no longer a case of scanning the networks to find out what’s physically connected. People have massive teams, so it’s a real security vulnerability. Therefore, from our perspective, shadow IT is about understanding that things have changed. People are using all manner of SaaS applications in their businesses, and it’s getting harder to track. So it’s vital to get on top of it.”
Using Augmentt for Cybersecurity and SaaS ManagementIt’s a priority for Augmentt that their users’ applications and service delivery models are secure. It’s imprudent for MSPs to use tools that haven’t been ISO or SOC2 certified, because they’re not independently verified.
Gavin adds that everything they do is security focused. “We help our MSP partners deliver advanced security services to their customers. And we know that everyone has a love-hate relationship with MFA, so we work to make it as painless as possible for MSPs to support their clients with it.
“It’s intrusive; we get that. But we hear about execs asking the IT provider to turn MFA off for them. So we help the MSPs to address that by explaining how a tool like Augmentt can keep them safe, and to implement policies that fit the client’s needs.”
The Augmentt SaaS Application Discover FeatureDerik explains that the Augment Discover tool gives an organisation a very quick overview of every application being used by their employees, whether they’re cloud-based or installed on the desktop.
“I love asking MSPs how many apps they think they use, and they always say between 40 and 60. And when you do the discovery, the reaction is always the same: ‘It can’t be that much!’ Second, they say ‘We stopped using it! Who’s still using that app?!’
“It really highlights that SaaS applications are a shortcut for a lot of people. They’re not using it in a bad way; they’re just trying to make their jobs easier. But how are businesses approaching SaaS management, when they don’t even know what’s being used? That’s why the Discover feature is so powerful.”
How MSPs can Sell Augmentt for SaaS Management and Data Back upSelling the backup of SaaS applications is the easiest money a MSP can make, says Derik. “There’s a misconception that the minute you move to SaaS, the company you get it from (such as Microsoft) takes on the data backup and SaaS management.
“If anything goes wrong you can just get in touch and they’ll fix it. But that’s not the case at all. They make your data available to you, but they don’t guarantee they can roll it back for you. You’re on your own with that.
So as an MSP, they easiest thing you can do is sell backup for those services. Microsoft is an obvious one, as are file-sharing sites like Dropbox. But don’t forget about Salesforce or anything else holding huge amounts of data. And that’s where the Discover data can help.”
The Biggest Industry Change in the Last 20 YearsGavin explains that the catalyst for Enable was realising there was a huge need for remote monitoring. “It took a while to catch on, but IT business owners started to see the benefits of offering RMM (remote monitoring and management) as a managed service.
“And we’re going through the same catalyst now. An MSP’s clients have their data in the cloud, and SaaS application usage has grown hugely. So now they’ve secured networks, how do they secure the cloud?
“The expansion of the traditional managed and security service model to include cloud services is the next big thing. It’ll start with Microsoft management, so we’re working hard to help the channel to do that. And it’ll evolve from there.”
Derik and Gavin’s Biggest Lesson From the MSP SpaceDerik shared one of his biggest lessons from 20 years in the IT industry. “I get asked a lot for advice from entrepreneurs about how to build products for the MSP space. And I tell them all the same thing every time: MSPs don’t need more products. Most of them are small businesses with a small team.
“The last thing they want is to bring on a new product and train their techs and change the way they do business. The only thing a product needs to do is either help them make money or save money. If you can’t articulate how your new tool does that, then they won’t be interested.”
How to Connect With Gavin and DerikAugmenttFollow Augmentt on TwitterLike Augmentt on FacebookFollow Augmentt on LinkedInEmail GavinEmail DerikHow to Connect With MeSubscribe to TubbTalk RSS feedSubscribe, rate and review TubbTalk in iTunesSubscribe, rate and review TubbTalk on Stitcher RadioSubscribe and rate TubbTalk on SpotifyFollow TubbTalk on iHeartRadioFollow @tubblog on TwitterMentioned in This EpisodeAugmentt Product Demo: VideoAugmentt DiscoverDropboxAdobeSalesforceCloud storage and management: BoxBook: Gino Wickman: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessYou Might Also be Interested inPodcast: Why MSPs Should Offer Cloud to Cloud BackupArticle: National Computer Security Day: How to Keep Your MSP Clients SafePodcast: Application Security: What MSPs and MSSPs Should Know for SuccessThe post TubbTalk 124: SaaS Management and Security: What MSPs Should Know to Succeed appeared first on Tubblog: The Hub for MSPs.
March 6, 2023
Tubbservatory Round-Up #14 – February 2023
Each week, Richard throws a spotlight on five resources Managed Service Provider (MSP) business owners should take note of in the IT industry. The Tubbservatory is a weekly video broadcast featuring useful articles, podcasts and events that bring value to IT business owners.
Tubbservatory Round-Up #14 – February 2023 is a recap of all of the Tubbservatory episodes made during the month of February. All edited together for you to watch at your convenience. The items are summarised below, with links to the resources mentioned in the video at the end of this article.
This month’s topics include: Cybersecurity, Marketing, Maintaining a Decent Work/Life Balance and ChatGPT.
#1 Linode Partner Roundup – January 2023
Unlock the power of Kubernetes, Leadership Insights from George Conrades and a cameo from our very own Richard Tubb and the Not an MSP Show team are all part of the latest MSP Update from James Steel of Linode.
James is absolutely killing it with these videos which are informative, amusing and they are a must-watch for MSPs.
#2 Work-Life Integration: Mastering the Balancing ActA podcast that caught my ear recently was the No Filter MSP Show from SuperOps, featuring my Not an MSP Show co-host, Andrew Moon.
Moon, a.k.a. the Orange Nomad, shares advice on the challenges of work-life integration and managing the balancing act, plus tips on using Linkedin for MSP sales.
#3 A Third of IT Decision Makers Rely on Gut Feel When Choosing a Network OperatorDid you know that almost a third of IT decision makers rely on gut feel when choosing their network operator, reports Joe O’Halloran of Computer Weekly magazine.
Among the top-line findings was that business leaders ranked trustworthiness, professionalism, and experience as the top reasons for selecting a network operator.
Now this article is worth reading and bearing in mind when MSPs sell network solutions to businesses.
#4 The Top Security Risks for MSPs and their Clients 2023What are the top security risks facing MSPs in 2023?
Well, that’s the topic that Acronis explores in this powerful article for ChannelE2E magazine.
Top three on the list of threats are:
The human factorFalling to follow security proceduresRe-using passwordsIf you want to be serious about cybersecurity in 2023, then I’d encourage you to read this article.
#5 CompTIA Benelux Community Meeting – 15th February 2023Utrecht in the Netherlands is the location, and the 15th February is the date for the next CompTIA Benelux Community Meeting.
Chris Fabes of Lenovo will be delivering a keynote presentation, with MSPs from all over Europe expected to attend.
#1 Discover, Manage and Secure Your SaaS Tools with Augmentt
How many Software as a Service (or SaaS) applications do you think your MSP clients use?
Given that end users can simply sign up for SaaS applications by using their credit card, these apps are known as “Shadow IT” and many MSPs struggle to manage this aspect of their client’s business.
A tool to help with Shadow IT that I’m hearing great things about is Augmentt.
Augmentt helps MSPs to discover, Mnage and most importantly, secure SaaS tools.
Founded by former N-Able Technology industry veterans Gavin Garbutt and Derik Belair, Augmentt is a tool to keep your eye on.
#2 Book: Go Givers Sell More by Bob Burg and John David MannA book I’m highly recommending to MSPs is “Go Givers Sell More” by the wonderful Bob Burg and John David Mann.
If you find sales a struggle, then this book may change your perspective from persuading people to buy from you, to simply providing value to others.
Highly recommended.
#3 6 Ways to Make a Better First Impression With Potential ClientsWhen it comes to selling, you only get one chance to make a good first impression.
So I’d recommend any MSP read this article from Zomentum on 6 Ways to Make a Better First Impression With Potential Clients.
Many of these should come as no surprise, but it’s sometimes the obvious things that are easily overlooked.
The article is a quick, but powerful read. Highly recommended!
#4 LastPass Tells Customers: Hackers Stole Encrypted Password VaultsDev Kundaliya of Computing reports that LastPass is telling customers that hackers were responsible for stealing encrypted password vaults.
Knowing that many MSPs recommend LastPass to their clients, will you start looking for a replacement password management tool? Leave a comment below and let me know your thoughts.
#5 Video: CompTIA Gave Me a Voice When I Didn’t Believe I Had One“CompTIA gave me a voice when I didn’t believe I had one.” – So says Hannah Lloyd in this wonderful video about CompTIA.
Lloyd, Vice President of Channel Sales at inSOC, talks about ADHD and being a woman in a male-dominated industry.
Thank you, Hannah, for sharing your story.
#1 Video: Global MSP Partner Panel on M365 Security by SkyKick
A video that caught my eye was the Global MSP Partner panel on M365 Security.
Organised by M365 Security Management platform, SkyKick, this on-demand session gives MSPs a global perspective from 4 leading Partners on how they secure Microsoft 365, monetise it, and bring peace of mind to their clients to drive acquisition and retention.
#2 Cybersecurity Predictions for 2023 by Scott Campbell of CompTIATalking of security, the team at CompTIA went out to the MSP industry to ask business owners and experts about their cybersecurity predictions for 2023.
Scott Campbell of CompTIA highlights that a failure to manage customer expectations will spur litigation.
A sobering warning that MSPs need to be proactive in security their clients’ networks.
#3 UK Businesses Are Being Urged to Move Away from ISDN in 2023Now, I can’t believe I’m about to say this, but UK businesses are being urged to move away from ISDN in 2023.
Yes, ISDN!
Research shared by Joe O’Halloran at Computer Weekly magazine warns that as analogue switch-off approaches, only 15% of SMEs and 20% of large businesses have plans in place to migrate to an alternative technology.
Surely this is an opportunity for MSPs to help clients with their connectivity.
#4 Video: MSPs – Limit Your Work-in-ProgressMSPs. Limit your work in progress! That’s the advice from Managed Services expert Todd Kane in his latest video.
MSPs often struggle with having too many tickets to work on at one time. In this short video, Todd shares some simple tips to help limit the overwhelm by limiting your work in progress (WIP).
#5 Tech Show London Returns on 8th and 9th March 2023March 8-9th sees the return of Tech Show London.
Taking place at ExCeL in England’s capital, the two-day event brings together five leading technology events:
Cloud Expo Europe, DevOps Live, Cloud & Cybersecurity Expo, Big Data and AI World, and Data Centre World.
There are plenty of keynote speakers and exhibitors to keep you busy and registration is free.
#1 Webinar: Barracuda MSP Hosts the Great ChatGPT Debate
AI is a topic being discussed by many MSPs right now, so a session that caught my attention is: The Great ChatGPT Debate: New Age Hacking or Cutting-Edge Technology?
Hosted by Barracuda MSP, this session gives:
A quick overview of what ChatGPT isHow hackers might leverage this new technologyHow to ensure your clients are protected from any potential risks associated with AI technologiesAnd How technologies like ChatGPT can automate Managed Services business processesThis webinar is now available to view on demand.
#2 Pax8 Launch Their Pro Services OfferingOne of my top tips for MSPs is to focus on your core competencies and to buddy up with other technology companies to provide complementary services.
With this in mind, I was very intrigued to hear that Pax8 have launched their Pax8 Professional Services offering!
Pax8 Pro Services allows MSPs to add extra bandwidth and expertise to your team, thereby allowing you to focus on growing your business.
Some of the solutions Pax8ProServices will offer MSPs include:-
Cloud architecture and enablementMigration servicesSecurity strategy and enablementAnd custom projectsThis is definitely an offering for MSPs to become familiar with!
#3 Done is Better Than Perfect: Standard Operating Procedures for MSPsWhen it comes to standard operating procedures (SOPs), ‘Done’ is better than ‘perfect’, says MSP expert Karl Palachuk in his latest video.
Many MSPs struggle with creating SOPs, processes and documentation. However, this video is a valuable reminder that getting started is half of the battle.
#4 What to do if You Have Been Made RedundantSadly, redundancies are an expected part of modern IT, with such layoffs typically happening in the corporate IT world.
However, these layoffs do give opportunities for managed service providers to find new talent.
This article, from outsourcing experts Uptime Solutions, offers some great suggestions for IT professionals who have lost their job.
MSPs should pay attention to this article for how it offers advice, and well as acting as a draw for talent.
#5 Acronis Cyber Foundation Programme: Celebrating Five Years of AchievementBig congratulations to the Acronis Cyber Foundation Program which is celebrating five years of achievement!
The Acronis Cyber Foundation Program was founded in 2018 with the goal of making education available to all. Over the past five years, the program has been able to achieve remarkable results by building 23 schools in 22 different countries around the world, benefitting more than 5,500 children.
Thank you, Acronis and the managed services community.
From Week 1Linode Partner Roundup – January 2023Work-Life Integration: Mastering the Balancing ActA Third of IT Decision Makers Rely on Gut Feel When Choosing Their Network OperatorThe Top Security Risks for MSPs and Their Clients in 2023CompTIA Benelux Community Meeting – 15th February 2023Mentioned in Week 2Discover, Manage and Secure Your SaaS Tools with AugmenttBook: Go Givers Sell More by Bob Burg and John David Mann6 Ways to Make a Better First Impression With Potential ClientsLastPass Tells Customers: Hackers Stole Encrypted Password VaultsVideo: CompTIA Gave Me a Voice When I Didn’t Believe I Had OneWeek 3Video: Global MSP Partner Panel on M365 Security by SkyKickCybersecurity Predictions for 2023 by Scott Campbell of CompTIAUK Businesses Are Being Urged to Move Away from ISDN in 2023Video: MSPs – Limit Your Work-in-ProgressTech Show London Returns on 8th and 9th March 2023And Week 4Webinar: Barracuda MSP Hosts the Great ChatGPT DebatePax8 Launch Their Pro Services OfferingDone is Better Than Perfect: Standard Operating Procedures for MSPsWhat to Do if You Have Been Made RedundantAcronis Cyber Foundation Programme: Celebrating Five Years of Achievement
That’s all from the Tubbservatory Round-Up for February 2023!
Is there a useful tool or resource that you’ve spotted, that you think may interest us?
Please let us know in the comments.
The post Tubbservatory Round-Up #14 – February 2023 appeared first on Richard Tubb.
March 2, 2023
Applying an Adventurous Mindset in Life and Work for Robust Mental Fitness
Do you have an Adventurous Mindset?
Adventure can be defined as a great many things. Travel, learning a new skill, getting to grips with something creative, or just stepping outside of your comfort zone.
The power of an adventurous mindset can be quite liberating. “What’s beautiful is that we get to define it to each of ourselves.” explains Polly Brennan, founder of Adventurous Coaching.
When we begin an adventure, we need to equip ourselves with the supplies we need for a successful endeavour. And part of that is to ensure we are mentally fit to deal with any challenges to our wellbeing, and our progress, along the way.
Applying an Adventurous Mindset in Life and Work for Robust Mental FitnessMSP Community Manager, Stephen McCormick, speaks to the founder of Adventurous Coaching, Polly Brennan.
In this interview they discuss the challenges of mental wellbeing in the post-pandemic age. Plus, how adventures can improve our mental fitness, and tips for marketing in front of the camera.
Polly Brennan is an entrepreneur based in the northeast of England. She’s a business coach, founder of Adventurous Coaching, and creator of The Mental Fitness Kitbag model.
She delivers group and individual coaching, as well asd coaching for organisations, and she’s appeared as a keynote speaker and guested on podcasts. She has also worked with schools to promote her mental fitness message.
Polly is a keen on the outdoors, likes to keep fit and active, and often records videos on the go.
What is Mental Fitness and Why is it So Important?Mental health is something that we all have to reckon with as human beings. It’s something that is in constant flux. Sometimes our mental health is strong and positive, and other times it can be weak, and we can be unwell.
It’s a scale that can be affected by a number of factors.
Mental Fitness is the practice of building resilience through habits, practicing skills and techniques, and using the tools to improve our mental defences.
Polly describes this as an ‘investment’, and when you invest in your mental fitness, it can lead to mental wealth.
What are the Challenges to Our Mental Health in the Post-Pandemic Age?When we think about the days of the pandemic, we remember what it was like to be fearful. At first, we feared the virus, and then during lockdown, we feared going out. As restrictions lifted we had to adapt again, and we responded in different ways.
For some of us, we went from ‘fear of missing out’ to ‘fear of going out’. For others though, they were more keen than ever to get back to in-person events and face-to-face meetings.
The pandemic allowed us all to invoke the ‘power of the pause’, and a few of us started adventures of our own or embraced the ordinary. We decided to choose to focus on things we may have taken for granted before, and things you can do on your doorstep.
Learning new skills, embracing our creativity, taking in nature and exploring the outdoors, and more.
The challenge for us now, is to continue with an adventure mindset, and make the most of our freedom.
The Mental Fitness Kitbag: What is it and how Does it Work?Just like a regular kitbag contains all the tools and supplies you’ll need to achieve success in a physical endeavour. The mental fitness kitbag contains all the things you need to achieve success in the face of any mental challenges you may face.
It’s a metaphor for all the strategies, skills and preparation you need to have the confidence, wits and focus to deliver what you need to be successful in both work and in life.
Polly says: “We already have what we need in our kitbags to have made it this far in life.” It’s about knowing when to use what we have effectively.
In a kitbag, for example, you might have a first aid kit, so in your mental fitness kitbag, you’ll have a way of protecting yourself and recovering quickly.
Likewise, you may have a whistle to use to call for help if you need it in your kitbag. Knowing when to call for help is vital to our mental fitness; we can’t always carry everything alone. Having a strong network of people around us is vital to our success in business and in our day-to-day lives.
Every adventure is easier when we have a well-equipped kitbag at the ready!
Polly’s Top Three Tips for Mental FitnessPolly gave us her top three tips for mental fitness:
Adopt a Positive Mindset – setting yourself a positive mental attitude is really important. It’s a frame through which we view our world, and if we can remove the nagging doubts, we can achieve so much more.
Cultivate a Strong Network – we have to assemble the right team of people around us, who not only encourage our successes, but also tell us the honest truths we sometimes need to hear. We shouldn’t be afraid to fire, retire and re-hire when necessary, and hold on to those who have our best interests at heart.
Seek Adventures in Everything – challenge yourself to solve problems, learn new things and embrace the extraordinary. Know when to pause and rethink a problem, and take some time for the things that make you happy. Then, return to your problem, reinvigorated and ready to strive for success again – even if that means reassessing your goals.
Video Marketing and Tips for Getting in Front of the CameraWhen it comes to marketing in front of a camera, Polly has found it easier to communicate in spoken form than in written form.
To help coach others, she’s found that taking some videos of them speaking has helped build up confidence.
It’s more important to get out there and do it, rather than waiting for it to be perfect.
“People want to see your passion, not your polish,” I added, and that only comes with practice.
You can make your videos look better by filming in a suitable environment, with good lighting. You can also employ a video editor to spruce them up if you want to.
In the end though, you’ve just got to get out there and do it. People are human, and they’ll forgive your mistakes. You’ve just got to try and connect with people – that’s the important thing.
What does YOUR next adventure look like?
It could be any number of things:
A big project that needs to be completed to a tight deadlineImplementing a new marketing strategyLearning a new programming languageClimbing Mount Snowdon?We’d love to hear about your next adventure. Please let us know in the comments.
Applying an Adventurous Mindset: Interview Transcript
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February 27, 2023
My Daily Routine and the Importance of Winning the Day
Author James Clear says “You do not rise to the level of your goals. You fall to the level of your systems”.
I believe this is especially true for the owners of Managed Service Providers (MSPs) and IT Solution Providers.
Your daily routines can determine whether you win the day, or experience overwhelm and burnout.
I was recently interviewed by our MSP Community Manager, Stephen McCormick for the 125th episode of TubbTalk – The Podcast for IT Consultants.
During our interview, I answered a question from a listener about my daily routines.
Therefore, in this article I thought I’d expand upon that answer and share what my daily routine (currently) looks like!
I hope that by sharing my routines, it gives you an opportunity to reflect on your own daily structure.
Now, I tweak these routines a lot over time, but as of today, here is my typical morning routine:
Wake up at 0630Drink 500ml of cold water with some lemon juiceConsume a cocktail of vitamins and mineralsJournal (I’m currently using The 6-Minute Diary )Wear my Re-Timer – Light Therapy Glasses for 40-50 minsRead a chapter of a book (you can check out what I’ve been reading over at Goodreads )On alternate days; either do 3-4 minutes in a cold plunge (I use the Explore Fitness Large Ice Bath ) and then shower, or take a 2-3 minute cold shower.Meditate for 10-20 minutes using the Headspace app , while lying on my Shakti Mat Make my bed ( Why You Should Make Your Bed Every Day )Work on creative content — writing this email, creating a Tubbservatory video , writing an article or blog post.There’s a lot there, so I’ll say that if you’re intrigued on some of the routines then here are some further reading.
How Journaling and Trying New Things can Improve Your Business and Your LifeWhy Successful Business Leaders Read RegularlyThe above morning routine typically takes me up to around 1030-1100.
Why Blocking Distractions Is So Important for Productivity
You might notice from my morning routine that I’ve not yet looked at my mobile phone, email or Slack.
In fact, I use tools such as AppBlock to restrict notifications or any distractions such as email, text messages and social media.
That’s because, as I wrote in my book The IT Business Owner’s Survival Guide, you need to focus on your own plans before opening yourself up to other people’s demands.
Your email inbox is effectively somebody else’s to-do list for the day.
I’ve found that if I concentrate on my own agenda in the morning, then I typically have a more productive day.
Intermittent FastingLater in the morning, I drink a small amount of apple cider vinegar diluted in water before eating my first meal.
There are a number of Benefits to Drinking Apple Cider Vinegar, and I’ve personally found it helps with my blood pressure and blood sugar levels.
After this, I eat my first meal, typically sometime between 1100-1230.
For a while now, I have practiced intermittent fasting (IF) — typically eating inside a 12-hour window.
I find that intermittent fasting works well for my physical and mental health.
On two days per week I also practice calorie restricted fasting, where I typically eat less than 800 calories during the day.
If you’re interested in finding out more about calorie restricted fasting, then I highly recommend Dr Michael Mosley’s book The Fast 800: How to combine rapid weight loss and intermittent fasting for long-term health.
Please note that I’m not a health professional and everybody is different, so I’d recommend you seek out professional advice before trying fasting.
Blocking Out Your Calendar
After eating my first meal of the day, I then get on with the rest of the day.
A typical workday for me includes video meetings, responding to emails and conducting podcast or video interviews.
The exception to this rule is Monday (no meetings day) and Friday.
I haven’t worked on a Friday in around ten years, and I’ve found the 4-day work week to be really beneficial for my life/work balance.
If you’re intrigued by the 4-day work week, here’s an interview I recorded on How to Take Fridays Off.
Ending the Day StrongAt the end of the work day, I typically close my day down — which includes getting down to Inbox Zero — between 1630-1700.
Now, Inbox Zero is a lot easier for me as a result of my wonderful Executive Assistant.
However, even before I had an assistant, I practiced Inbox Zero (see My Experiment in Reducing my Emails by a Quarter)
Once I’ve closed down work, I then do a short meditation of 3-5 minutes using Headspace.
I find that this meditation psychologically helps my brain with the transition between work life and home life.
Then, in the evening, I turn off my smartphone at around 8pm and leave it plugged in to charge in the living room.
How to Sleep Well
Sleep is super important to me.
I’ve found that if I don’t get good quality sleep, my physical and mental health quickly suffer as a result.
Therefore, I’m usually early to bed — typically between 9-9.30pm.
After getting ready for bed, I typically take either some CBD Oil or Organic Lion’s Mane Capsules (but not both!).
The benefits of CBD Oil for relaxation and sleep are becoming more widely known.
My good friend Nigel Moore introduced me to organic Lion’s Mane capsules.
Nigel shared with me that Lion’s Mane has numerous health benefits.
Be aware, both CBD Oil and Lion’s Mane can produce some really vivid dreams (which, personally, I love!).
No Technology in the Bedroom!I try to avoid technology in the bedroom, as I think it’s disrupts your wind-down routine.
However, if I’m reading from my iPad or Kindle, then I’ll use some Blue Light Blocking Glasses.
Blue light from technology devices has been linked to poor sleep, so blocking this light helps me with better rest.
However, the one piece of technology I do use is a CPAP machine.Using a CPAP Machine
In December 2022, I did a sleep test and was diagnosed with severe sleep apnoea.
For months (perhaps even years) prior to this, I had an excellent sleep routine but would regularly wake up feeling exhausted.
Then, in the Summer of 2022, I experienced burnout — with hindsight, as a result of sleep apnoea.
I now use an ResMed AirSense 10 CPAP machine which has virtually eliminated sleep apnoea for me.
As a result, I’m now shaking off my fatigue and living my life fully again!
Why I Have These Routines
As you can probably tell, my daily routines have been built up over many years.
The primary reason for this routines is to support my physical and mental health.
As somebody who has battled Clinical Depression since my early twenties, I find these routines can really help my mental health.
So, while my routine may not be a good fit for you, I’d encourage you to experiment with some of the habits I’ve built up over the years.
How Routines Benefit YouNow, I’m a huge believer in the quote “Win the morning, win the day”.
I think that the biggest reason that most IT businesses don’t grow rapidly is because the owner is stuck being reactive to business demands.
Instead, by focusing on your own goals, you can accelerate your business growth.
I know this is difficult when you have client demands, service desk tickets and perceived emergencies, but that’s why the top MSPs grow from being a technician into being a business owner.
ConclusionI hope the above insight into my daily routine has given you some ideas.
I’m especially interested in hearing about your daily routines.
Please feel free to leave a comment below, or get in touch.
Likewise, if you have any questions about my routine, I’m always happy to answer them.
Wishing you success and happiness with your own daily routine, for better physical and mental health!
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