Leonie Dawson's Blog, page 23
March 7, 2022
Marketing Without Social Media: The Leonie Dawson Interview

Blossoms,
Are you ready to have your minds BLOWN?
I sat down with Aruna and Claire from Young Yoga Masters and we had the absolute best time talking all things marketing, social media, riding wild donkeys, productivity hacks and MOAR!
There was so much goodness, that Aruna and Claire actually split the interview into four different parts (how cool is that?!)
Click each AH-MAY-ZING video thumbnail below to watch!
Finding Your Voice in Business
Leonie Dawson (she/they) answers our questions about what practices she used to find her voice to resonate with others and why mindset matters in business.
Lessons Learned in Business
In this video, we ask Leonie to give us some tips for those starting out. We also talk about the biggest surprises over many years of success, and how to regularly check if your business is going in the right direction, to make sure you don’t end up in a business you hate.
The productivity hack Leonie uses to consistently achieve big goals
Learn how Leonie sets goals and manages her ideas to translate into sales.
They also speak about the importance of financial literacy for women and non-binary people, motivating us to move forward in business in healthy, sustainable ways.
Social Media is not a sustainable marketing method for your business, here’s why
Learn the benefits you and your business can get from using social media less. Watch to the end of this video to hear a success story that came from Leonie’s simple strategies.
Check out Aruna & Claire’s blog post about the interview HERE!
Love always,


FREE GOODIES:
Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasuresBOOKS:
Goal Getter workbooks for 2022 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)COURSES:
Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-CourseThe post Marketing Without Social Media: The Leonie Dawson Interview appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
March 6, 2022
21 Day Challenge #8: Happy Habits Reset


Pooky bears,
As you know, at the start of 2021, I began to do 21 day challenges of new habits & experiments I wanted to try out. It’s been life-changing & one of the best projects I’ve ever done.
Here’s the overview list of all the challenges I’ve already done:
21 days without social media (now permanent!)21 days of a deeper digital declutter21 days of blogging21 days of meditating21 days of raising readers21 days of no spending21 days of decluttering & organisingFor my next 21 day challenge, I don’t want to try a specific new habit… instead I want to do a Happy Habits Reset. A combination of a digital declutter, health & productivity habits.
Since coming back from holidays, I don’t feel like I’ve landed back in great habits, so this is a chance to reset and Begin Again!
Here’s my rules for Happy Habits ResetNO watching online videosNO online reading except for blogs (no news websites, Reddit, gossip blogs etc)Read books not screensWalk or YOGA dailyVitamins + iron supplement dailyMorning pages daily5 minute journal page dailyWork with an accountability partner everyday dailyHave goals to complete in next 21 days.My goals for the next 21 days to complete:HIGHEST PRIORITY: Sales page for new courseCreate content calendar for March & AprilFinish Life goals workbookFinish Biz goals workbookCreate 2 free lead magnetsFinish reading Deep WorkFinish EG courseTest 5 videosI’ve even made myself a handy dander poster to remind me!
Righto! This should be fun!Thanks for sharing the journey with me… and hopefully this inspires you to try out your own 21 day challenges!
Let me know what you think!
Big hugs & love,

FREE GOODIES:
Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasuresBOOKS:
Goal Getter workbooks for 2022 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)COURSES:
Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-CourseThe post 21 Day Challenge #8: Happy Habits Reset appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
March 4, 2022
Diary: Flooding, My Baby & Maybe Moving

My beloved bubble tea joint gets a wee bit too close to the riverfront.
Blossoms,
A lot happening in this part of my world. Feeling a bit full in my head, so I thought I’d plop it all out here.
We’ve been going through torrential rain and flooding for the last week. For a few days we couldn’t get into town, but town was flooded anyway. Once we could get into town, our usual 30 minute route to school over a bridge was flooded, and it took over 4 hours a day to do school run via the detour. It was… intense. Schools were cancelled on Monday, Thursday and Friday. We’ve had fresh food shortages and been cut off from supply deliveries. Towns north and south of have been completely under water, so we got off lightly in comparison. I’m so grateful that our home is okay. I’m so sorry for all the people who’ve lost their homes or lives. I’m deeply exhausted. Natural disasters really take it out of you.I just looked at my to do list for the last week and I’ve only achieved… four very small things off it. Usually I do at least thirty. Holy moley, it’s been a rough week/s.My tiny baby B turns 8 on Monday. EIGHT. EIGHT. HOW CAN IT BE? She is so very, very sweet and loving and she brings us SO much joy. I can’t even put into words how much I adore her and her funny, creative, kind, quirky spirit. I’m so glad she visited me in a dream and told me that I was her mama. After having my first baby, I was convinced for years she would be an only child. And then B’s spirit came to visit me in the night to tell me I was her mama. I became pregnant with her not long after. And even though my pregnancy was godawful, I’m so grateful and proud of the me of 8 years ago who sacrificed 9 months of her life to bring my baby here. It feels like a miracle that we got to have her and love her as much as we do.We’ve been thinking of maybe moving back into town. Currently we’re on acreage out of town and as much as it was a big dream of ours, we are wondering whether it’s the right fit for our next stage of lives. Our eldest kid is just about to turn 12, and wants to do more things and be more social. It can feel a bit like hermit life out here which I get very comfy in, but my family might be needing more. Plus, we miss living five minutes from the beach. And we’d love to get a house with a pool after our time in a holiday house… my kids were just SO happy in the pool. We’ll see what happens, I’m trying to stay open to possibilities, and not get too anxious over the uncertainty. I keep chanting to myself: This, or something better.Also, I used to judge myself for moving so much, but now I try to be much more gentle and understanding with myself. I like moving! I like experiencing new houses and places! I like using the freedom we have to live anywhere we like!
Plus, we’re not looking at moving across the country again right now. It’s more of a possible local move. Once the kids are finished school however? All bets are off. I’d love to live in England for a wee while!We have Chris’ aunt and uncle visiting in a few weeks and I’m so looking forward to it. They set up their caravan in our backyard, and we pretend like we are camping out by their fire, but then we get to go sleep in our own beds. It’s the best. His aunt is like my kids’ fairy godmother, it’s so very very sweet.Four more weeks until school holidays. I feel like I’ve barely managed to get started at work and have been consumed by ~ all the life stuff ~. An ill elderly dog, flooding, pandemic, schools being cancelled from pandemic & flooding, a depressive episode and catching up on life admin from two months of holidays. Ah well, at least my business continues to run pretty seamlessly with my capable assistants, and me popping in to do what I can when I can!Thanks for listening my loves.
I’m so grateful to share this journey with you!
Big love,

FREE GOODIES:
Newsletter with absoloodely everything I createWeekly love lettersPodcast: Leonie Dawson Refuses To Be CategorisedA library of free treasuresBOOKS:
Goal Getter workbooks for 2022 & beyond!Calm Christmas PlannerSalt: a hottttt romance novella (published under my pen name Lola Leigh)COURSES:
Work Less, Earn MoreBehind The Scenes of a Multi-Millionaire’s Finances (only $7!)Sales StarMarketing Without Social MediaMoney, Manifesting & Multiple Streams of Income40 Days To A Finished Book40 Days To Create & Sell Your E-CourseThe post Diary: Flooding, My Baby & Maybe Moving appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
February 23, 2022
8 Ways to Increase Your Sales Today!

Gorgeous ones!
SOUND THE ALARMS PLZ! I HAVE A BRAND NEW FREEBIE TO OFFER YOU ALL!There are SOOOO many glorious ways to market yourself & your biz outside of social media and I wanted to create a reminder of that!You can download your fabulous freebie below, but before you scroll on let’s talk through what each marketing idea involves!1. Improve copywriting skillsPractice practice practice and education education education are the best ways to improve your copywriting skills.
Investing in courses by copywriting & marketing experts is a brilliant and necessary way to hone these skills. I get that it can be daunting to hand over your hard earned cashy-cash, but if you do the work and implement everything you learn, you will see amazing results and huge business growth!
2. Improve your sales pageDo you have photos of yourself & any physical products you’re selling? Are you looking directly at the camera? Do you have testimonials? How many? Are they personalised or anonymous? Is it obvious what your sales page is selling? Are you using countdown timers, pop-ups & mockups?
Sales pages are VITAL, whether you’re selling an eCourse, books, candles, coaching sessions, literally anything and everything.
It’s so fucking important that potential clients, customers & super fans know exactly what they’re getting and the value of it.
3. Reach out to everyone you know, say what you do & ask them to share it with people who might need it!Seriously babes, word of mouth is POWERFUL. And even if peeps don’t buy your shiz straight away, getting them onto your email list is worth its weight in gold!
And speaking of emails, have a peek at the bottom of the email you’ll receive when you download this free poster – you’ll notice I ask peeps to forward on the link to anyone who they think might need it.
4. Launch a new offeringPeople LOVE brand new shiny things! I try and launch one or two things (at least) each year, in between reruns of my existing eCourses.
It’s a great way to bring in new peeps and thrill your existing followers & subscribers!
5. Fill out my two page marketing plan template & tick offYou’ll need a membership to Marketing Without Social Media to do this one and babes, I highly recommend it.
Having a marketing plan that you can refer to for each launch is super fucking important. That way, you won’t forget any of your marketing tools and potentially miss out on a significant payday!
6. Collect & share testimonialsThe best testimonials include are either a video or a written testimonial with a photo of the person, their name and links.
I remember speaking to a well-known copywriter and author. I asked her what she thought were the most important parts of a sales page were.
She replied:
Three things.
Testimonials.
Testimonials.
Testimonials.
We laughed. It was true. I’d experienced the same thing in building my own multi-million dollar businesses.
7. Create a lead magnetLike this poster! This poster is a lead magnet for my workshop Marketing Without Social Media. It’s like lead-magnet-ception hohoho.
But in all seriousness you can use posters, eBooks, audio recordings, webinars, podcast interviews & blog posts as lead magnets or opt-ins to grow your mailing list and sell your products & services.
8. Send a newsletterI send out one newsletter a week to my mailing list, and most of the time I’m not even selling something. I’m just stream of conscious-ing cool shit I found on the internet that month, writing about a creative project I’m working on, telling everyone about a new 21 day challenge I’m doing etc etc.
And if you’re launching a new thing SEND SALES EMAILS!
Phew, okay! I guess you want the download now, huh?
BEHOLD! DOWNLOAD AWAY MY LOVES!
(function(d,u,ac){var s=d.createElement('script');s.type='text/javascript';s.src='https://a.omappapi.com/app/js/api.min...
If you want more handy dandy ideas like this, oodles of helpful worksheets & jam-packed videos (starring moi, of course) that will fill up your marketing tool bag and support you in reclaiming your time from social media check out my workshop Marketing Without Social Media.
A brand new live run starts March 1, and nearly 2000 students have already joined and seen BRILLIANT results.
I cannot wait to see you there!
Big love,
Time left before we begin Marketing Without Social Media:
The post 8 Ways to Increase Your Sales Today! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
February 22, 2022
Leonie Answers Your Business & Marketing Questions!

Possum blossoms!
You might recall last week I sent out an email asking for all your questions for an upcoming episode of Leonie Dawson Refuses to be Categorised…
Well lovebugs, colour me THRILLED to announce that podcast episode is out now and is patiently waiting to make sweet, sweet love to your ears.
How To Listen:Listen above, or subscribe via Apple Podcasts, Spotify, PocketCast (or wherever else you listen to podcasts!)
Prefer to feast your eyes instead of your ears?I’ve gotchu! You can watch over on my YouTube channel!
Here are the questions I answered:Lorrie: How do you plan out your week?
Maya: Do you really only work ten hours per week? Does this include your arty work (or do you not consider this ‘work’)? What DO you consider work – how about learning and developing your business? Would love to know 🙂
Misty: If you had to build your community (and biz) from scratch in today’s current climate, how would you approach it? What would your first step, or top 3 tips be?
Celise: How do you work 10 hours a week without social media? Is this for businesses that are already established? I feel like, for someone starting out new like I am, I would HAVE to use SM right now to find clients.
Brittany: Did you slowly decrease posting on social media or completely stop cold turkey?
Nora: How do you deal with negative feedback and critics in the work field?
Sarah: How do you spend your 10 hours a week working?
What steps would you tell a new online business owner to take to start and grow their business?What tasks do you delegate to your assistants?Jasmine: I’ve literally just left my job to start life as a biz owner; what’s your number 1 tip?! What’s your advice for someone who loves creating and is scared of marketing?
Sunshine: Do you think you’d be where you are in your business if you HADN’T created the following you did in social media?
Do you think people can use your Marketing Without Social Media and create the kind of results that could sustain a 1M+/year business if they’ve never done social media (or not done it to the level you have)? (I promise these are all asked in love – because I always wonder about it like the chicken and egg scenario.)Rachael: What are your best tips for building a community of raving fans?
You can find the transcript of the episode HERE!
There’s still a tonne of Qs we didn’t get to, so if you liked this episode please let me know by emailing support @ leoniedawson . com (without the spaces, which we only do here to avoid spam bots. FUCK YOUUUU SPAM BOTS).
And! And and and. If you have a Q that wasn’t answered, you can totes magotes send one in! Just fill out the brilliant little form my assistant Zeets created here.
Last but so not least, Marketing Without Social Media is starting VERY VERY soon, so make sure you jump on in before enrolments for the live round close March 1!
HA! Look at this! So bloomin’ organised.Oodles & poodles of love,
Time left before we begin Marketing Without Social Media:
The post Leonie Answers Your Business & Marketing Questions! appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
12 Months Without Social Media: What Was It Like, How Much Did I Earn & Will I Go Back?

Possums!
Exciting times! This month marks a full year since I quit social media.
I get asked about it all the time, so I thought I’d write you a long post and share with you:
how + why I quitwhat it feels like to be without itexactly how much I earned without ithow I continued to have a 7 figure business without social media marketingwhether I’m going back (the short answer: hahahah fuck no)How I began…In February of 2020, I decided to try something new for the year ahead.
I thought I would give myself some 21 day challenges – enough to try out some new habits or experiences without having to commit to the long haul.
Here’s some of the of challenge ideas I came up with:21 Days of No Shopping21 Days of Franzen checklist method21 Days of Walking21 Days of No Social Media21 Days of The Artist’s Way methodology (daily morning pages and weekly artist dates)21 Days of Orgasms21 Days of Painting21 Days of Meditation21 Days of Yoga21 Days of Holidays21 Days of No Phone21 Days of Journaling21 Days of Whole Foods21 Days of Blogging or Book Writing21 Day Media Cleanse (No news websites, celebrity gossip, Reddit, Buzzfeed, Youtube, TikTok or social media)21 Day of Benjamin Franklin questionsAnother one of my challenge ideas was to quit social media for 21 days.
It felt like the most important one to do, the one my heart was pulling me towards.
I had been out of love with social media for YEARS before I actually quit. I knew it wasn’t good for me, my brain, my creativity, my mental health or my lifestyle. It just felt impossible to do.
I wrote this in my journal SIX YEARS before I quit:
How I felt before quittingI’ll be honest… the day before I started the challenge, I was SOOOOOOOO FREAKING ANXIOUS before I began. I didn’t know how on earth I’d be able to complete it, and felt like I would be missing out on everything. I wasn’t sure WHAT I’d be missing out on, I just didn’t want to miss out!
How I set myself up for success to manage the 21 day quit:Deleted Facebook and Instagram apps from my phone & iPadInstalled BlockSite Google Chrome extension on my laptop and blocked Facebook & InstagramFollowed these instructions to block access to Facebook & Instagram on my phoneTold my Facebook mates to either DM me or send me a snail mail so we could be penpalsTold the world publicly to set off my Obliger tendencies so now I had to stick to the challenge. Ha!How it felt when I quit social mediaHonestly… the first few days, then weeks and then months of quitting social media felt positively euphoric.
Fairly quickly, I knew I could never go back.
Here’s something I wrote two weeks in:
Life was so much sweeter without social media.Peace flooded into my heart. Ideas, creativity and deep thinking returned to my brain. And TIME. I had so much glorious TIME back. All those hours and hours spent endlessly scrolling were now spent in my hobbies, in things I’d long neglected, in pastimes I’d forgotten I loved. I:
wrote old fashioned letters to my long distance friends (and continue to, 12 months on). I feel closer to them than I ever did on social media!drew and painted endlesslydeveloped a regular journaling habitplayed board games with my kidstalked to my familyread blogswrotebaked & cookedread books (I read over 200 books in 2021).What’s more, here’s what changes I’ve noticed since quitting social media:I’m much more present as a parent and wife – I’m no longer itching to be somewhere else.I’m more content. I don’t really compare myself to others anymore. I’m less anxious.I’m more creative – I have blogged more in the last year than I have in any other year. In the last 12 months I’ve created 3 new e-courses, a mini course & an illustrated Christmas planner.I have a longer attention span, and can study, read and create for longer periods.I’m more fulfilled. Social media is kind of like junk food for the brain. The rest of life & other hobbies are so much more nutritionally dense.
Research backs up my experienceLongitudinal studies on social media are only just emerging in the past few years on the effects of social media. The conclusions are… horrifying.
70% increase in depressionincreased anxietymemory lossdisrupted sleepreduced academic performanceincreased neuroticismreduced empathy.The impacts on the growing brains of children & teenagers is even more severe & life threatening.
What’s more, social media companies continue to allow conspiracy theories, hate speech, misogyny, transphobia & racism to thrive. Not only that, but growing evidence finds social media companies are a critical threat to democracy, privacy & public health.
Social media has long been marketed as “connecting the world”… but it is a wolf in sheep’s clothing.
If you’d like to read more about why you should consider leaving social media, read Digital Minimalism and How To Break Up With Your Phone.
But… what about my business?Good question!
I LOVE my business so much, and there’s very few parts of it that I don’t enjoy. Social media definitely was the biggest brain suck, time suck and joy suck in my business.
I’ve long taught people to build their business NOT to rely on social media marketing because it’s dangerous for many reasons. It’s much more important to build your business with your focus on your mailing list and properties you actually OWN. Otherwise you can be in a world of pain.
Making the business decisionFor me, I ended up looking at my statistics, and only 20% of my sales came from social media, even though we spent at least 80% of our marketing time with it AND we were at the time spending a lot of money on Facebook ads.
The rest of sales were coming from places that were WAY less time intensive and expensive, including:
my mailing listword of mouth referralsaffiliatesSEO (Search Engine Optimisation)podcast interviews.I realised I could be spending more time on those marketing methods that were making big gains without huge costs, AND increase my joy, creativity and work satisfaction while I was at it.
We decided to do a three month trial without social media first, just incase I’d made a giant mistake. But I hadn’t. My business continued to bloom and thrive perfectly well without social media… and was so much more joyful!
Here’s the thing…There’s legit THOUSANDS of ways of ways to market your business…
and all of them are COMPLETELY OPTIONAL.
Social media is just ONE of them.
And it’s not usually the most time-efficient or sales-effective!
There are other, better, more powerful ways to market your business.
Businesses have been growing for THOUSANDS of years before social media was even invented.
There’s SO many companies that don’t use social media marketing, from online entrepreneurs like myself to billion dollar companies.
How much I made in a year without social media

This is totally on par with our usual income – we just no longer have $100,000 a year in Facebook ad spend and ad managers. More profit BOO YAH!
In the last year I’ve also taken off… FOUR MONTHS on holidays. This is absolutely bonkerdoodles – I’ve never really taken holidays in my business before… much less FOUR FREAKING MONTHS OF IT!
That’s… a full 30% of the working year. And even when I am working, I only work about 10 hours a week.
And yet we’re still hitting above a million a year with low expenses.
How big is my team?When I say I work so little and earn so much, peeps always assume I have a large team.
I do not.
I have two part time virtual assistants. Together they work under 25 hours a week. Between all three of us, we’re still working less than one full time position.
I’ve had a large team before – over 20 people. I freaking haaaaaaaated it. It was way busier, more stressful & full of The Dramaz. I don’t want to manage people – I just want to be left alone in a room to create whatever I want. My assistants are both super self-motivated & don’t need or want me to really manage them. They are just happy to support me in whatever way I want. It’s the perfect fit for me as a creative.

I thought I’d get my OBM Zeets to give her perspective too!
Do I miss social media?
“When Leonie first told me they were taking a social media break, I was so excited for them! I knew social media had felt like such a time-suck for Leonie, especially after we trialled Facebook ads (hint: it was not the right fit). The effects of Leonie’s personal social media sabbatical were noticeable pretty much immediately.
Within the first few days, Leonie was telling our work group chat just how much better they felt; Leonie’s creative spark was a burning flame and they were feeling more connected to their family. They had more time for hobbies, new experiences, reading and time with their girls. It was not at all surprising to me when Leonie then said “how about we ditch social media as a business marketing tool?”
I say “not at all surprising” – in all honesty I was goddamn thrilled.
Social media was the biggest, consistent time suck for me as Leonie’s Online Business Manager. Between batch creating content, creating unique, helpful & humorous content and then scheduling everything, I felt like I was constantly playing catch up. And don’t even get me started on trying to figure out the ever-changing algorithms for each different platform, GOOD GRIEF! To add insult to injury, none of the social media platforms we were posting on brought us a number of leads or sales that made the sheer amount of work & effort worth it. Leonie’s business is guided by Pareto’s Principle (20% of your work brings in 80% of your income) and social media did not meet that principle. If anything, it met the opposite. We were putting in 80% energy/effort/work and social media barely even brought us 20% sales. Yuck. Get outta here.
Kicking social media to the curb also meant I suddenly had much more time to focus on my OBM duties. I’ve been able to complete more trainings which have led to things like Project 10%, as well as fully take over a lot of launches for eCourses and the Goal Getter Workbooks. The pressure is off to create highly specific content that’s tailored toward to algorithms. Now we get to create content specifically for you; Leonie’s dear readers, customers & fans, and that’s just been dang fantastic!
Bottomline? As Leonie’s OBM and VA I do not miss social media at all and it’s been absolutely brilliant watching Leonie’s biz soar to new heights without it!”
Not really… the benefits of quitting far far outweigh any tiny losses.
I’ve recently popped onto social media to see how it feels after so long away:
Go on Facebook if I want to either judge someone I love, or feel inferior. It also is so shallow and meaningless it makes me wonder how on EARTH I used to spend any time on there!Go on Twitter if I want to enter a scream chamber where everyone is yelling “WE ARE FUCKED! THE WHOLE WORLD IS FUCKED!”I miss Instagram the least. When I do look at it, it all just looks… fake. Not real. Curated and photoshopped. It looks like a magazine with pretty pictures and very little depth.Have I missed out on anything from quitting social?No. I’ve regained my time, inner peace and attention span.
My one wild and precious life is worth more than the toxic costs involved.
Want to quit social media? Or learn how to market your business WITHOUT social media?I’ve been asked about this SO MANY TIMES in the last 12 months that I ended up creating a program just to answer your questions and help you on your own social media-free journeys.
My program Marketing Without Social Media begins March 1! Almost 2,000 gorgeous humans have now taken it with rave results:
Most of all…I just want you to know…
You get to decide what works for you and your beautiful soul.
If you’re feeling a calling that something needs to be different, don’t be afraid to experiment and try.
You are in charge of you, your life and your business. You get to create the environment that is going to best help you thrive and shine.
I am cheering you on, every step of the way.
Big love,
Time left to enrol:
The post 12 Months Without Social Media: What Was It Like, How Much Did I Earn & Will I Go Back? appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
February 20, 2022
All the Juicy Deets about Marketing Without Social Media
Darling Hearts,
Let me regale you with all the juicy, juicy details surrounding the new live round of Marketing Without Social Media…
As of writing this, there’s about 8 days left on the timer before the course begins!We start March 1st 8am Pacific Time!
There will be two live calls and YES, they will be recorded! (You can find the times here)
You’ll have access to the course for at LEAST 12 months.
If you already have this course, you get automatic access to this live run!
And! If you would like to re-lock your course so it opens the same time as everyone else, just email support @ leoniedawson . com (without the spaces).
Time left before we begin:
People have been growing businesses since the beginning of time… Long before social media came along. Social media did NOT invent businesses!
It can be a useful tool if you wield it responsibly… I’m here to help you bite the bullet and break up with SM, or put some much needed distance between the two of you.
Think of me as your long-distance cheerleader; my arms filled sparkling new ideas & fancy new tools for you to grow your biz to new heights!
And by “arms” I mean “this workshop”: Marketing Without Social Media, hohoho.
See you over there!
With love from my social media free computer,
Time left before we begin:
The post All the Juicy Deets about Marketing Without Social Media appeared first on Leonie Dawson | Goals, Marketing + Creativity For Glorious Humans.
February 17, 2022
35 Glorious Things I’ve Found On The Interwebs of Late

Pookybears,
It’s important for me as a creative to make sure I’m consuming good quality creations… not just a mindless scroll of blabbering.
Here’s my scrapbook of all the things that have fed my eyes, heart, brain & soul over the last month. I usually collect all the things that inspire me in my art journal… consider this my digital version!
Filled with things I’ve read, things I’ve beauty, things I’ve watched…
Get yourself a big ole cup of tea… this is a long one!


This journal page makes me breathless!

This colourful home tour was so gorgeous!

Hilarious 18th century self portraits. Instant memes material!



100 Things That Made Austin Kleon’s Year

These photos of England make me long long long to visit.
How to never apologise to a trans personDepression & meAMEN AMEN AMEN: Please for goodness sake, start a mailing listMen have no friends & women bear the burdenWhat if we got adoption all wrong?My baby son left a legacy of love.Karen Maezen Miller always has a way of speaking words that capture my heart:Author & entrepreneur Kimberly Wilson quits FacebookIs cryptocurrency ethical to invest in?A blogger quits Instagram for goodThe noisier our digital lives get, the more popular the humble newsletter becomes.Comic: First two weeks with GeorgiaAwful: Facebook fed posts with violence and nudity to people with low digital literacyFascinating: Starbucks is a bank that sells coffeeTouching: The One Thing That Surprised Me After My Breakup.I always think: oh no, not again, not now, not me. But what will I do? I will love the trees, the leaves, and especially the rake. I will love the sky, the wind, the rain, and the pond scoop. I will love the fall and the fallen. I will love my life, which is yours too, and I will cry your tears.
Funny but also exhaustingly true: “Wait, But Have You Tried…“Comic: Parenting Double StandardsI’ve been doing the Scandinavian sleep secret for nearly 20 years with my love, and it works brilliantly!Vaccines vs microbesComic: I used to think I was a calm personA notebook > a journalInterior design predictionsHeartwarming: 99 Good News Stories You Probably Didn’t Hear About In 2021
“So, what do you do with all those inside jokes that no longer have an audience? The jokes that require a backstory to explain (and aren’t even funny to anyone else)?”
This sometimes flits across my mind when I think about having to live without Dawsy when we’re old and grey. We’ve already got two decades of in jokes that make us wheeze with tears but nobody on the planet would ever, ever understand.
“Ninety-nine percent of who you are is invisible and untouchable.”
– Buckminster Fuller

I also watched and adored:
Encanto (OF COURSE.AND LISTENED TO THE SOUNDTRACK ON REPEAT.)The 2020 version of EmmaHysteriaRighto, this has been an absolute JOY.And to think… when I was wasting my life scrolling social media, I wasn’t remembering ANYTHING important, useful, good or beautiful. I was just reading mindless, forgettable trash. Quitting social media & starting to mindfully consume brilliant creations again? Life changing. Brain healing. Wildly joyful.
Here’s to all the creators!
Big love,
Time left to enrol:
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February 16, 2022
Diary: Dispatches From My Ancient Dog’s Exploding Asshole

Dearest penpals,
My loves! How are you?
It feels like it’s been a long while since I wrote an ole fashioned blog post. And I’ve got other bigger, more official ones to write and share… but I feel like I can’t do it until I empty out my backpack here.
So. I’m back from two months of holiday.
Holidays: blissful, joyous, easy.
Re-entry after holidays: OOF.
Dot points incoming!
Kids are back in school after the longest school holidays in history. School start was delayed by 2 weeks because of the Omicron wave, so we had the kids at home for 9 weeks all up. I LOVED having the kids at home and going away with them, and it’s been rufffffff getting back into the school routine again. You mean… we can’t just sleep in until 8am everyday?There’s been a lot of changes happening at my kids’ school which initially caused a lot of stress and concern, but it seems to be panning out now. Phew.My big kid starts high school next year, and we need to decide if she’ll stay where she is currently or if she needs a bigger school with larger subject offerings. Making decisions is fucking HARD. Especially when they are decisions that affect your kids! We’ve been having lotttttts of talks.Last week we thought we had reached End of Days with our beloved doggy, Angel. Remember 3 years ago when she had a large tumour removed via emergency surgery and it was close to being End of Days then too? Back then I remember thinking: We’re not ready. I just want more time with her still. And she’s now a stately 17 year old (!!!!) and last week she was pooping blood, and all of us were sobbing on the way to the vets. Turns out, we’re still not ready. I don’t know if we’ll ever be ready. Luckily, we don’t have to be. It’s not Her End of Days just yet.Instead, she explosive diarrhoead in the vet’s face, I was dry retching from the smell, Chris turned white and was ready to pass out because he thought she’d shat out an organ… and the vet chirpily announced that Angel just had an irritated bowel. She was easily fixed with medication, and the vet said she’s amazingly healthy and still has a lot of time left with us yet. Fuck, it was an ordeal. One that ended well, but I don’t know if I’ve emotionally recovered from it yet. Nor have I recovered from the smells or the visuals. HAHAHAHAHAHA OH GOD BARFFFFFFF.Yesterday I cried silently at Coffee Club for an hour because I was feeling overwhelmed and frozen. Then that night, quite chirpy after some chocolate, I realised my periods were incoming. Usually PMT doesn’t hit me but HOT DAMN DID IT EVER YESTERDAY! That, or I was just overwhelmed and frozen.My Witch Aunty says full moon this week is Storm or Snow Moon which can mean big feelings.I’ve been feeling all topsy turvy, trying to work out what the next steps are in our life. At the moment, I can’t see the future, just a stone step or two in front of us. Take one at a time, I remind myself. The rest will reveal itself in time. It’s hard not to grasp for certainty. Isn’t it always?We decided to stop long-term leasing our investment property for a wee while for various reasons. It was hard to make the decision – especially since the rental market is so tough right now and we really feel for tenants. That same housing market is why we had to do it – there’s a few reasons we might need another property and we don’t think it’s a good idea to buy again at current prices. We aren’t sure yet if our ageing parents will need it soon because of changing life circumstances with them, and we aren’t sure if we will need it ourselves to relocate closer to a high school for our big kid. We may also try AirBNBing it for the short term while we work this all out – we offered a longer lease for our previous tenant but she didn’t wish to take it. It’s all a bit up in the air, and we needed some time up our sleeves to work it out. My heartfelt apologies if this triggers anyone. I can understand why it would, and it was something we really had to think through to try and find the right answer. In the end, it was the right-est answer for right now, and that will probably change again in the future. Thank you for listening from Overthinking It HQ!I’ve already booked holiday accomodation for the next 2 school holiday blocks. I’m like one of those basic bitches posting photos of the beach with the caption TAKE ME BAAAAAAAACK.Photo above from this afternoon. Back to my Wednesday afternoon routine of tea & cake at River Read. This time, working on my goal workbooks for the year. Even after 12 years of doing these, I still make them for myself first and foremost because they help SO SO much. The ritual is so important to me.I just watched Encanto for the second time, and have been listening to the soundtrack nonstop for 3 weeks. HO HO HO.
I’m either waiting on a miracle… or waiting to know what miracle to create next!
Big love,


Time left to enrol:
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February 13, 2022
Save BIG on the new LIVE round of Marketing Without Social Media!
Possum blossoms,
There’s a new live run of Marketing Without Social Media launching, and for the next few hours you can SAVE big on enrolment!
Time left to save a whopping US$20:
Everything you need to know:We start March 1st 8am Pacific Time!There will be two live calls and YES, they will be recorded! (You can find the times here )
You’ll have access to the course for at LEAST 12 months.
If you already have this course, you get automatic access to this live run!
And! If you would like to re-lock your course so it opens the same time as everyone else, just email support @ leoniedawson . com (without the spaces)


I quit social media at the start of 2021, and I wasn’t quiet about it!
It’s been one of the best decisions I have EVER made for my biz. Srsly.
So if you’re feeling burnt out from social media and want to kick it to the curb or want to use social media in a more meaningful way this course is for you!
This workshop is your guide to help you forge a profitable, productive and peaceful path for your business.
One which will take you to exciting new levels of growth and profit in your biz… All without the need for social media.
And with a snazzy early bird discount ending VERY soon, what are you waiting for?
I’m so excited to go on this brain-healing, creativity-inducing & savvy biz growth adventure with you!
Big love,

P.S. Once the timer hits zero the early bird pricing will finish for good! Don’t miss out!
Time left to save a whopping US$20:
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