Clive Veroni

Damian
515 books | 869 friends

Alanna ...
3,075 books | 547 friends

Kim
Kim
465 books | 523 friends

Nicolas...
1 book | 127 friends

Matthew...
8 books | 111 friends

Zonjia ...
2 books | 12 friends

Sonya D...
5 books | 31 friends

Jean Cu...
0 books | 78 friends

More friends…

Clive Veroni

Goodreads Author


Born
Cape Town, South Africa
Website

Twitter

Genre

Member Since
May 2014


Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development and advertising to a wide variety blue-chip clients across North America. He founded Leap Consulting in 1999. Prior to that he had a successful advertising career, including several years as partner and president of Stringer Veroni Ketchum Advertising before selling his firm to Omnicom. Born in South Africa, he now lives in Toronto, Canada.

Average rating: 4.06 · 49 ratings · 7 reviews · 2 distinct works
Spin: How Politics Has the ...

4.07 avg rating — 46 ratings — published 2014 — 2 editions
Rate this book
Clear rating
Spin: Politics and Marketin...

really liked it 4.00 avg rating — 3 ratings
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

Shortlisted

SPIN has made it to the shortlist for the prestigious National Business Book Award. The winner will be announced at a ceremony at the Four Seasons in Toronto on April 16th.
http://www.newswire.ca/en/story/15076...
 •  0 comments  •  flag
Share twitter circle
Published on March 25, 2015 09:10

Upcoming Events

No scheduled events. Add an event.

Clive’s Recent Updates

Clive Veroni is now friends with Louisa McCormack
Clive Veroni rated a book it was amazing
All My Puny Sorrows by Miriam Toews
Rate this book
Clear rating
Clive Veroni rated a book did not like it
This Changes Everything by Naomi Klein
Rate this book
Clear rating
Clive Veroni rated a book did not like it
The End of Absence by Michael  Harris
Rate this book
Clear rating
Clive Veroni rated a book really liked it
Tell Everyone by Alfred Hermida
Rate this book
Clear rating
Clive Veroni rated a book it was ok
Absolut Book. by Richard W.  Lewis
Rate this book
Clear rating
Clive Veroni is accepting questions on his profile page.
Clive Veroni is currently reading
All My Puny Sorrows by Miriam Toews
Rate this book
Clear rating
Clive Veroni is currently reading
This Changes Everything by Naomi Klein
Rate this book
Clear rating
More of Clive's books…
“The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.”
Clive Veroni, Spin: How Politics Has the Power to Turn Marketing on Its Head




No comments have been added yet.