Anita Elberse




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Anita Elberse

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June 2013


Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

An award-winning teacher and scholar, Professor Elberse develops and teaches a course covering the businesses of entertainment, media, and sports, titled Strategic Marketing in Creative Industries, which ranks among the most sought-after courses in the School’s curriculum for MBA students, and chairs the Business of Entertainment, Media, and Sports executive education program. She also holds various leadership positions at the School: among other roles, she serves as the chair for Convening and Special Events. In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, spor
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Average rating: 3.71 · 425 ratings · 48 reviews · 5 distinct worksSimilar authors
Blockbusters: Hit-making, R...

3.71 avg rating — 423 ratings — published 2013 — 19 editions
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Ferguson’s Formula

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it was amazing 5.00 avg rating — 1 rating
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Superventas

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BLOCKBUSTERS: COMO CONSTRUI...

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Superventas: Por qué el fut...

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“Mauricio Macri. He successfully ran for mayor of Buenos Aires, and when I asked him a few months into his term whether it was more challenging to run a soccer club or a city, he responded: “A soccer club. Without a doubt.”
Anita Elberse, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment




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