George H. Ross



Average rating: 4.0 · 733 ratings · 35 reviews · 4 distinct worksSimilar authors
Trump Strategies for Real E...

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4.06 avg rating — 534 ratings — published 2005 — 7 editions
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Trump-Style Negotiation: Po...

3.81 avg rating — 194 ratings — published 2006 — 13 editions
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Fundamentals of Liquid Crys...

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0.00 avg rating — 0 ratings — published 2006 — 2 editions
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The Home Office from Hell C...

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4.60 avg rating — 5 ratings — published 2008
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“Sometimes directly asking for what you want is not the best way to achieve a desired result.” As this story shows, good negotiation is a continual exploration of the realm of possibilities.”
George H. Ross, Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal

“price is only one part of any deal. It is equally important to build a personal relationship as part of the negotiation process because you need the other side’s help”
George H. Ross, Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal

“In many cases, your success is going to depend on your ability to think in reverse, something Trump is a master of. Thinking in reverse comes into play when you make a proposal that is so outrageous that you know it has no chance of acceptance in its raw form and then reversing your course and agreeing to modify your proposal to make it more palatable for the other side.”
George H. Ross, Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal



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