George Westerman



Average rating: 3.81 · 607 ratings · 59 reviews · 4 distinct worksSimilar authors
Leading Digital: Turning Te...

by
3.81 avg rating — 432 ratings — published 2014 — 3 editions
Rate this book
Clear rating
IT Risk: Turning Business T...

by
3.94 avg rating — 33 ratings — published 2007 — 2 editions
Rate this book
Clear rating
Revamping Your Business Thr...

by
really liked it 4.00 avg rating — 1 rating
Rate this book
Clear rating
Real Business of IT: How CI...

by
3.80 avg rating — 152 ratings — published 2009 — 5 editions
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

Upcoming Events

No scheduled events. Add an event.

“Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A Digital Master figures out what customers do and why, where, and how they do it. The company then works out where and how the experience can be digitally enhanced across channels.”
George Westerman, Leading Digital: Turning Technology into Business Transformation

“Our research shows that successful digital transformation starts at the top of the company. Only the senior-most executives can create a compelling vision of the future and communicate it throughout the organization. Then people in middle and lower levels can make the vision a reality. Managers can redesign processes, workers can start to work differently, and everyone can identify new ways to meet the vision. This kind of change doesn’t happen through simple mandate. It must be led.”
George Westerman, Leading Digital: Turning Technology into Business Transformation

“digital transformation cannot happen without astute digital investments—the what of digital”
George Westerman, Leading Digital: Turning Technology into Business Transformation



Is this you? Let us know. If not, help out and invite George to Goodreads.