Neil  McKenzie

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Neil McKenzie

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Member Since
October 2012

Neil McKenzie has over 30 years experience as a management consultant and corporate marketing executive. He has worked with hundreds of organizations to develop business and marketing plans, including some of the world’s top brands.

Neil McKenzie is a visiting professor at the Center for Innovation at Metropolitan State College Denver, where he developed and teaches the cutting-edge course, Artrepreneurship; and at University College at the University of Denver, where he teaches the graduate course, Marketing for the Arts.

Neil offers guidance to artists and arts organizations in the areas of business/marketing planning and brand development. Neil is a frequent guest lecturer to artists and organizations in the creative sector. He writes a co

Data Mining for Arts & Cultural Organizations – Survey Design and Data Preparation

This is the third article in a series on market research and data mining for arts and cultural organizations. The marketing manager for the local Arts Center is interested in finding out more about the usage habits of its members and visitors and more specifically she is looking to increase participation in the Center’s Special Exhibits. In this article we will explore some tips on designing surve

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Published on September 24, 2017 09:48
Average rating: 3.5 · 4 ratings · 1 review · 1 distinct work
The Artist's Business and M...

3.50 avg rating — 4 ratings — published 2012
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