Frank Rose




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Frank Rose

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Author of The Art of Immersion, The Agency, and West of Eden. Writer and speaker on the impact of technology on entertainment, advertising, and society. Senior Fellow, Columbia University School of the Arts, and faculty co-director, executive education seminar in Digital Storytelling Strategy. Correspondent for Wired. Contributor to The New York Times, strategy+business, The Milken Institute Review, and other publications. Digital anthropologist.

Average rating: 3.85 · 821 ratings · 77 reviews · 7 distinct worksSimilar authors
The Art of Immersion: How t...

3.87 avg rating — 703 ratings — published 2011 — 10 editions
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The Agency: William Morris ...

3.75 avg rating — 60 ratings — published 1995 — 3 editions
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West of Eden: The End of In...

3.74 avg rating — 46 ratings — published 1989 — 7 editions
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Into the Heart of the Mind:...

3.58 avg rating — 12 ratings — published 1984 — 4 editions
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Edgar the Brave

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Real Men

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Boxen: Vom Anfänger bis zum...

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Columbia Digital Storytelling Lab's Digital Dozen


From the moment I published The Art of Immersion—what, five years ago?—I've been focused on the idea that digital means blurring boundaries. The industrial age was all about categorization, in media as elsewhere: You had newspapers, magazines, movies, radio, television, each with its own distinctive format and delivery mechanism. To see a movie you went to a movie theater; to listen to radio...

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Published on January 29, 2016 07:18 • 96 views

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"Great brands and great businesses have to be great storytellers too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a cou... Read more of this blog post »
Frank Rose has read
Jack Holmes and His Friend by Edmund White
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In Search of Memory by Eric R. Kandel
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The Concept of Mind by Gilbert Ryle
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More of Frank's books…
“People have always wanted to in some way inhabit the stories that move them. The only real variable is whether technology gives them that opportunity.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“our roles have shifted and expanded. The role of the broadcaster is not just to speak but to listen; the role of the audience is not just to listen but to speak. The Art of Immersion is about why this is happening, and where it will take us from here.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“By denying that they had created a game, he realized, he had fallen into a pattern that had been repeated many times before, whenever people were trying to figure out a way of telling stories that was new and unformed and not yet accepted. He was trying to make it seem okay.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories




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