Frank Rose

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Frank Rose

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Writer and speaker on the impact of technology on entertainment, advertising, and society. Author of The Art of Immersion, The Agency and West of Eden. Senior Fellow at Columbia University School of the Arts, member of the Columbia Digital Storytelling Lab, and faculty director of the executive education seminar Strategic Storytelling, presented in partnership with Columbia Business School. Contributor to The New York Times, The Wall Street Journal and other publications. Correspondent for Wired. Digital anthropologist. ...more

Average rating: 3.85 · 1,062 ratings · 89 reviews · 8 distinct worksSimilar authors
The Art of Immersion: How t...

3.87 avg rating — 914 ratings — published 2011 — 10 editions
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The Agency: William Morris ...

3.67 avg rating — 72 ratings — published 1995 — 3 editions
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West of Eden: The End of In...

3.81 avg rating — 63 ratings — published 1989 — 8 editions
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Into the Heart of the Mind:...

3.54 avg rating — 13 ratings — published 1984 — 4 editions
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Stinky Towers and The Flyin...

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Bitcoin für Anfänger: ✅ In ...

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Real Men

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Columbia's first annual Digital Dozen: Breakthroughs in Storytelling

Columbia Digital Storytelling Lab


From the moment I published The Art of Immersion—what, five years ago?—I've been focused on the idea that digital means blurring boundaries. The in­dustrial age was all about categorization, in media as elsewhere: You had news­papers, magazines, movies, radio, television, each with its own dis­tinctive format and delivery mechanism. To see a movie you went to a movie theater; to listen

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Published on January 29, 2016 07:18

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Frank’s Recent Updates

Frank Rose wrote a new blog post

Burberry: How a failing English luxury brand managed to turn itself around


"Great brands and great businesses have to be great storytellers too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a couple Read more of this blog post »
Frank Rose is accepting questions on his profile page.
Frank Rose has read
Jack Holmes and His Friend by Edmund White
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In Search of Memory by Eric R. Kandel
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The Concept of Mind by Gilbert Ryle
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More of Frank's books…
“People have always wanted to in some way inhabit the stories that move them. The only real variable is whether technology gives them that opportunity.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“By denying that they had created a game, he realized, he had fallen into a pattern that had been repeated many times before, whenever people were trying to figure out a way of telling stories that was new and unformed and not yet accepted. He was trying to make it seem okay.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“But if stories themselves are universal, the way we tell them changes with the technology at hand. Every new medium has given rise to a new form of narrative.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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