Brad VanAuken

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Brad VanAuken

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Born
in Rochester, NY, The United States
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Member Since
July 2011


Previously the head of brand management and marketing for Hallmark Cards, Brad VanAuken is a world-renown branding expert. He consults with clients globally, has lectured at numerous universities and is frequently interviewed by the media and quoted in publications. He wrote the book Brand Aid and his blog, www.BrandingStrategySource.com, was named one of the top 100 branding blogs by feedspot, a leading RSS reader. In 2008 and 2009, Invesp identified him as one of the top 100 marketers. Brad was awarded the Big Pencil Award by Writers & Books, Rochester’s literary center. His personal library has more than 6,000 volumes.

He has a BS from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.

I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People live in this exurban location because they like its rural character. Many people fancy themselves as gentlemen farmers and some have horses and chickens and even llamas and bison. 

While some people use lawn services, most like to tend to their own grounds... Read more of this blog post »
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Published on May 21, 2018 07:27
Average rating: 3.53 · 53 ratings · 4 reviews · 6 distinct works
Brand Aid: An Easy Referenc...

3.43 avg rating — 28 ratings — published 2003
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Brand Aid: A Quick Referenc...

3.50 avg rating — 20 ratings — published 2014 — 3 editions
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The Brand Management Checkl...

4.25 avg rating — 4 ratings2 editions
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Branding

really liked it 4.00 avg rating — 1 rating
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Brand Aid: A Quick Referenc...

0.00 avg rating — 0 ratings
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Life: An Unfolding: Wisdom,...

0.00 avg rating — 0 ratings — published 2011
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I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People live i... Read more of this blog post »
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One, No One and One Hundred Thousand by Luigi Pirandello
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Rochester Landmarks by Richard Margolis
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God Save Texas by Lawrence Wright
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The View from Flyover Country by Sarah Kendzior
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100 Plants to Feed the Bees by The Xerces Society
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The Sixth Extinction by Elizabeth Kolbert
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Charlie and the Chocolate Factory by Roald Dahl
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Insane by Alisa Roth
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A Gentleman in Moscow by Amor Towles
A Gentleman in Moscow
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