Dianne Jacob's Blog, page 26

What I Learned in My Year of Cookbook Promotion

By Cathy Barrow It was a year of saying “Yes” to every cookbook promotion opportunity. In November 2014, my cookbook, Mrs. Wheelbarrow’s Practical Pantry, hit the shelves. My publicist planned nearly 50 events in the first four months after launch. As enthusiastic as I was about those first crazy months, I wanted to give the […]

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What Will Top Food Bloggers Focus On Next Year?

The folks at Food Blogger Pro wondered what top food bloggers will focus on in the coming year, so they asked. A free e-book for food bloggers Now  you can read these food bloggers’ Number 1 priority answers in this free downloadable ebook. You’ll see that many want to focus on quality content. (Answers like that always bring […]

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Is Your Food Blog Good Enough for a Beard Award?

A little birdie emailed last week to say she was upset about a change in the James Beard Foundation’s Food Blog awards, which combined two food blog awards into one this year. To understand the shift, here are the old categories from 2015: Individual Food Blog: Recognizes individual enterprise and excellence in a single food-or drink-related blog that is […]

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Niche Food Blogger Attracts 1 Million+ Fans on Facebook

Do you have a niche food blog that targets certain readers, such as bakers, paleo eaters or local restaurant-goers? The challenge is how to find the right readers and fans, or how they discover you. Halal food expert Yvonne Maffei knows who her readers are and how to attract them. She has over 1.1 million likes on Facebook. Establishing her blog, MyHalalKitchen.com, has […]

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Do You Know Your Career Path as a Writer? I Didn’t

My current career path took off with a phone call. It was 2004, after I taught a food writing workshop at Book Passage in Corte Madera, CA. A student called to say she met my workshop supervisor at a party and had a conversation that went like this: “I really enjoyed Dianne’s class on food writing,”she told […]

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Snaps from Our Turkey Food Photography and Writing Workshop

What fun it is to make new friends, amp up photo skills, take a cooking class and eat way too much Turkish food. That’s what I did at a food photography and writing workshop in the cobbled Aegean town of Alacati (pronounced Ala-CHAT-ee), in Western Turkey near Izmir. Food photographer Dave Hagerman led the photo instruction. Food and travel writer […]

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Busy Mom Starts Online Recipe Business and It’s a Hit

Can someone who writes recipes create a thriving recipe business? Yes. Aviva Goldfarb founded the The Six O’Clock Scramble in 2003, a menu planning service for busy moms. Now she’s a Today Show and Washington Post contributor, and author of several Six O’Clock Scramble cookbooks. She frequently appears on the The Katie Couric Show and in national publications including O […]

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Try These 3 Pizza Recipes from the United States of Pizza

Today’s the day!  Our cookbook, The United States of Pizza: America’s Favorite Pizzas, from Thin Crust to Deep Dish, Sourdough to Gluten Free, is officially for sale. I’ve had my copies of for a few weeks now, so it’s kind of anticlimactic yet exciting at the same time. I’ve already thumbed through the book alone and with excited […]

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Beautiful Cookbooks with Stories and Personality Sell Best, Says Editor

I’ve been bugging Julie Bennett, vice president and editorial director at Ten Speed Press, for an interview, ever since we met at a conference a year ago. It’s because Ten Speed publishes so many terrific cookbooks. As the director of the editorial department, Julie manages nine editors who will put out approximately 70 books this year. She has […]

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What’s Your Biggest Question About Finding Your Voice?

I can’t tell you how many times food bloggers and interviewers ask me “What can I do to make my blog stand out?” My answer is always the same. The best food bloggers have a strong voice. But what, exactly, does that mean? You might wonder, for example: How can I write about typical dishes and […]

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