Marina Gorbis's Blog, page 261

Research: How People Feel About Paying for Social Media

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Engaged Employees Create Better Customer Experiences

Companies should find ways to connect employees and customers regardless of whether “customer service” is in their job description.

How to Make Difficult Conversations Worse, as Seen on “Succession”

Four common mistakes the Roys – and Cousin Greg – made this week.

A Forensic Accountant on How Companies Can Avoid Fraud and Scandal

A conversation with DePaul University professor Kelly Richmond Pope about warning signs we regularly miss.

You Checked Out at Work. Here’s How to Check Back In.

Three ways to reengage after you quiet quit.

Create Winning Customer Experiences with Generative AI

Three recommendations for where — and how — to deploy this new technology.

Building Psychological Attachment — Not Just Ownership — Into Web3

User interest in crypto projects is often transactional, mercenary, and short-lived. Here’s how to change that.

Building a Great Customer Experience in the Metaverse

It offers new opportunities for interactivity, personalization, and adventure.

Getting a Clearer View of Your Company’s Carbon Footprint

E-liability accounting has helped a Singapore-based tire manufacturer and a German cement producer reduce their emissions.

When Should Your Company Weigh In on Hot-Button Issues?

Pfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework.