Marina Gorbis's Blog, page 246

B2B Sales Teams Can’t Afford to Ignore Midsize Customers

In the U.S., it’s a $6 trillion opportunity that most large multinational companies fail to capture.

Change Management Requires a Change Mindset

Our ability to manage change hinges on our ability to manage ourselves, including our fears and anxieties.

More Than 50% of Managers Feel Burned Out

Does your organization recognize the problem?

How Medical Records Can Close the Information Gap in Patient Care

New services are using research data and anonymized medical records to identify ways to treat conditions that lack care guidelines.

Don’t Let Passion Lead to Burnout on Your Team

Managers should focus on helping employees maintain their passion over time — not just stoking it in the moment.

Organize Your Change Initiative Around Purpose and Benefits

Connecting a project to core principles — and explaining how it will benefit stakeholders — can spark the motivation required for success.

How to Read a Business Book

Eight ways to get the most out of it — as efficiently as possible.

Azeem on AI: Will Large Language Models Reshape Our Economies?

Will large language models, such as OpenAI’s GPT-4, drive a paradigm shift across our economies?

How to Lead Across Cultures, Languages, and Geographies

Can a young leader turn around a hugely diverse, underperforming global group?

The Head of Cirque du Soleil on Creativity and Strategy

Why creativity is Cirque’s competitive edge.