Marina Gorbis's Blog, page 109

Brand Strategy Lessons from Super Bowl Ads

Setting clear goals and understanding how to measure your ROI are key to a successful Super Bowl ad.

Are You Ready to Be a Leader?

If you want to lead, ask yourself these questions first.

Keep Strategy Simple

How to recognize when you need a strategic plan — and when you don’t.

4 Warning Signs of Ethical Burnout on Your Team

Pressure can cause employees to focus solely on hitting their targets at the expense of moral considerations.

Research: Why Inclusive Hiring Must Include Refugees

Six ways companies of any size can engage this overlooked talent pool.

Lessons from a Turnaround Expert

A conversation with former Marvel head Peter Cuneo on what it takes to shake up a team or organization.

Artificial Intelligence Is Impacting Everything—Including Workload Automation - SPONSOR CONTENT FROM BROADCOM

Sponsor content from Broadcom.

The 4 Key Strengths of China’s Economy — and What They Mean for Multinational Companies

Companies that fail to understand them risk falling behind.

Why Cynics Are Less Likely to Succeed

Three ways to stop cynicism from holding you and your organization back.

Does Market Share Still Matter?

New research suggests that the metric doesn’t mean what it used to.