Honoree Corder's Blog, page 5
November 15, 2017
Are You BOLOing?
BOLO: Be on the Lookout!
If you’ve read Prosperity for Writers , you’ll know BOLO is an acronym for “be on the lookout” for. The first step in “BOLO-ing” (yes, now I’m making it into a verb) is to notice all of the abundance that surrounds you.
Very often I see writers BOLO-ing for writers who are successful (very successful, as luck would have it), but they are getting stuck in “comparisonitis” (which, if you’re just tuning in, is a major thief of joy). Here’s a subtle distinction that might help you make serious gains in your prosperity consciousness–and, as a result, in your writing, book sales, and overall book business.
As you’re looking for people you know, and people you don’t, making their living (i.e., an abundance of money) from writing, also look for folks who are more like you than they are not like you. Yesterday, I was interviewed on the Writer Mom Life Podcast (don’t worry, I’ll let you when it’s available for a listen). Daphne Huff is the mom of a three-year-old who works full time. She noticed that the majority of writers are women, and the most successful writers seem to be men (ahem, well, not this one!). She is BOLO-ing for, and finding, successful writers who have created a successful book business all while being full-time working mamas! (Some are stay-at-home moms, which means they are also working full time! Staying at home with your kids is no joke! Can I get an Amen?)
Without even realizing it, she went in search of the recipe she could use for her own success–finding writer moms! Even as she was still looking, her confidence was growing because she realized if they could, she could. Make sense?
I advise you to do the same (well, not look for writer moms if you aren’t one): look for successful writers who are just like you. And folks, they are everywhere! I just attended the 20Books Conference in Vegas and talked to dozens of writers who are full-time. They come from all walks of life, all levels of education, and all income levels (there are folks pulling in six-figures a month from their writing). And, if they can do it, you can do it. For realz.
Got it? I recommend you use your Prosperity for Writers Productivity Journal to jot down some notes about all of the similarities you have with other writers who are just a little further down the success path than you, and then reverse-engineer what they’ve done and are doing (hint: it’s writing, editing, marketing, etc. a lot)!
More Good Stuff…
Your prosperity begins and ends with what you think, say, and do–or in this case what you do, read, and listen to, so try these on for size:
~Prosperous Social Media: Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~Prosperous Reading: Kirsten Oliphant, host of the Create If Writing podcast, just released her new book! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
Holly Alexander has written a great book series that is in alignment with my beliefs and actions about money. The Magic Money Book Series comes with my highest recommendation. You can get it here.
~Prosperous Networking: 14 Ways Authors Can Cross-Promote Each Other’s Books by BookBub
~Prosperous Marketing: Amazon shares 10 tactics to help drive book ad performance during the holiday season.
If you’ve read Prosperity for Writers , you’ll know BOLO is an acronym for “be on the lookout” for. The first step in “BOLO-ing” (yes, now I’m making it into a verb) is to notice all of the abundance that surrounds you.
Very often I see writers BOLO-ing for writers who are successful (very successful, as luck would have it), but they are getting stuck in “comparisonitis” (which, if you’re just tuning in, is a major thief of joy). Here’s a subtle distinction that might help you make serious gains in your prosperity consciousness–and, as a result, in your writing, book sales, and overall book business.
As you’re looking for people you know, and people you don’t, making their living (i.e., an abundance of money) from writing, also look for folks who are more like you than they are not like you. Yesterday, I was interviewed on the Writer Mom Life Podcast (don’t worry, I’ll let you when it’s available for a listen). Daphne Huff is the mom of a three-year-old who works full time. She noticed that the majority of writers are women, and the most successful writers seem to be men (ahem, well, not this one!). She is BOLO-ing for, and finding, successful writers who have created a successful book business all while being full-time working mamas! (Some are stay-at-home moms, which means they are also working full time! Staying at home with your kids is no joke! Can I get an Amen?)
Without even realizing it, she went in search of the recipe she could use for her own success–finding writer moms! Even as she was still looking, her confidence was growing because she realized if they could, she could. Make sense?
I advise you to do the same (well, not look for writer moms if you aren’t one): look for successful writers who are just like you. And folks, they are everywhere! I just attended the 20Books Conference in Vegas and talked to dozens of writers who are full-time. They come from all walks of life, all levels of education, and all income levels (there are folks pulling in six-figures a month from their writing). And, if they can do it, you can do it. For realz.
Got it? I recommend you use your Prosperity for Writers Productivity Journal to jot down some notes about all of the similarities you have with other writers who are just a little further down the success path than you, and then reverse-engineer what they’ve done and are doing (hint: it’s writing, editing, marketing, etc. a lot)!
More Good Stuff…
Your prosperity begins and ends with what you think, say, and do–or in this case what you do, read, and listen to, so try these on for size:
~Prosperous Social Media: Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~Prosperous Reading: Kirsten Oliphant, host of the Create If Writing podcast, just released her new book! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
Holly Alexander has written a great book series that is in alignment with my beliefs and actions about money. The Magic Money Book Series comes with my highest recommendation. You can get it here.
~Prosperous Networking: 14 Ways Authors Can Cross-Promote Each Other’s Books by BookBub
~Prosperous Marketing: Amazon shares 10 tactics to help drive book ad performance during the holiday season.
November 13, 2017
Writing Your Book: Step One: The Outline
A question I get most often is How do I actually write my book? In other words, how do I identify the best contents for my book?
After you’ve decided on your main subject, you identify your desired outcomes and commit to writing the book.
Finally, before you can write effectively and efficiently, your best bet is to create your outline.
Outlining your book creates the book’s construction, chapter by chapter, and allows you to fill in the subject matter in an easy (or at least easier) way. An outline really makes it almost effortless to get your knowledge out of your head and on paper.
Outline your books in three steps:
One. To identify the contents of your book, imagine you’re having a conversation with your ideal reader. Identify the questions they are most likely to have, write them down, and put them in a logical order.
Two. Turn the questions into chapters. Each chapter represents a sub-topic of the main subject of the book.
Three. Finalize your outline by including 3, 5 or even 10 points to cover in each chapter.
Once you’ve finalized your outline, your best course of action is to schedule time in advance to write. You’re an expert on the topic of your book, and the writing part should be fairly effortless–just answer the questions as you would if someone were sitting in front of you. Make sense?
Today’s Action Item: Start your outline by identifying the questions you get most often.
***RESOURCES***
~Harness the power of collaboration to supercharge your audience and income! Kirsten Oliphant, host of the Create If Writing podcast, just released her new book! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
~Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~MyBookTable is the easiest way to add your book to your website and sell it through online retailers like Amazon and Barnes & Noble. How can you add it to your author website? Learn more here.
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
After you’ve decided on your main subject, you identify your desired outcomes and commit to writing the book.
Finally, before you can write effectively and efficiently, your best bet is to create your outline.
Outlining your book creates the book’s construction, chapter by chapter, and allows you to fill in the subject matter in an easy (or at least easier) way. An outline really makes it almost effortless to get your knowledge out of your head and on paper.
Outline your books in three steps:
One. To identify the contents of your book, imagine you’re having a conversation with your ideal reader. Identify the questions they are most likely to have, write them down, and put them in a logical order.
Two. Turn the questions into chapters. Each chapter represents a sub-topic of the main subject of the book.
Three. Finalize your outline by including 3, 5 or even 10 points to cover in each chapter.
Once you’ve finalized your outline, your best course of action is to schedule time in advance to write. You’re an expert on the topic of your book, and the writing part should be fairly effortless–just answer the questions as you would if someone were sitting in front of you. Make sense?
Today’s Action Item: Start your outline by identifying the questions you get most often.
***RESOURCES***
~Harness the power of collaboration to supercharge your audience and income! Kirsten Oliphant, host of the Create If Writing podcast, just released her new book! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
~Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~MyBookTable is the easiest way to add your book to your website and sell it through online retailers like Amazon and Barnes & Noble. How can you add it to your author website? Learn more here.
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
November 5, 2017
The Two Best Ways to Grow and Generate Revenue
Most of us understand our businesses as well as we understand our cars: we know we’re supposed to take care of them so they’ll take care of us, but when it comes to grasping exactly what that all means, we’re not entirely sure how to execute it exactly right. If you want to experience growth in your business, you need look no further than the people you already work with, and the people they know, as well as the people you already know.
At then end of the day, I find that most of my clients overlook the low-hanging fruit: the business that already surrounds them. We sometimes are so busy looking for the “new” that we overlook what we already are connected to. Our businesses have two very important ways they grow and generate revenue. Each piece of the puzzle is important, and each needs our constant, consistent, and intentional attention.
First, there are our existing clients. In order to have high client retention, our clients must receive outstanding service. Not “good” or “okay” service, but absolutely mind-blowing amazing service. I recently talked to an attorney who used a coach last year — he said, “It was okay, not great, but I did enjoy the process.” In my mind, just enjoying the coaching process and our conversations is not what I want my clients to take away from our conversations! I want every client to walk away from our sessions feeling like it was time and money very well spent: that they are better for the interaction and it will positively impact their lives and businesses today and every day going forward. When you are able to increase retention, this actually factors into your growth … both because you’re losing less, and because of #2.
Second, there are potential clients. When #1 is executed properly, you should have a steady stream of potential clients being referred to you on a regular basis. Your clients can be your unpaid or modestly compensated, and much-appreciated, marketing arm. When you provide incredible products and services, your clients won’t be able to help themselves: they will tell their clients and contacts … either explicitly or implicitly. I have had a number of clients come my way because they office across the hall from someone who has benefited from my coaching. Your results with your clients will speak for themselves, and those around them will want what you’re selling, too. Additionally, you should “ABM”: always be marketing. Always be telling your story to pre-selected target clients and strategic partners. The more you make (appointments, connections, etc.), the more you make (dollars, dineros, yen).
Focusing on both of these items will ensure you reach your goals faster and with very little wasted effort. Don’t you have some calls to make today?
Cool things to ensure your success…
Engagement: Using giveaways helps improve traffic to your business and social engagement. Check out these 15 Steps for Creating a Successful Social Media Giveaway .
Read: Harness the power of collaboration to supercharge your audience and income! Kirsten Oliphant, host of the Create If Writing podcast, just released her new book and it’s only 99 cents right now! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
Hack: 7 Easy Ways To Do Self-Care – Check out the infographic below from Positive Health Wellness!
Honorée Corder writes about business growth and personal development, including shedding limiting beliefs, dreaming big and living the life you truly want. If you enjoyed this article, then join her free newsletter .
At then end of the day, I find that most of my clients overlook the low-hanging fruit: the business that already surrounds them. We sometimes are so busy looking for the “new” that we overlook what we already are connected to. Our businesses have two very important ways they grow and generate revenue. Each piece of the puzzle is important, and each needs our constant, consistent, and intentional attention.
First, there are our existing clients. In order to have high client retention, our clients must receive outstanding service. Not “good” or “okay” service, but absolutely mind-blowing amazing service. I recently talked to an attorney who used a coach last year — he said, “It was okay, not great, but I did enjoy the process.” In my mind, just enjoying the coaching process and our conversations is not what I want my clients to take away from our conversations! I want every client to walk away from our sessions feeling like it was time and money very well spent: that they are better for the interaction and it will positively impact their lives and businesses today and every day going forward. When you are able to increase retention, this actually factors into your growth … both because you’re losing less, and because of #2.
Second, there are potential clients. When #1 is executed properly, you should have a steady stream of potential clients being referred to you on a regular basis. Your clients can be your unpaid or modestly compensated, and much-appreciated, marketing arm. When you provide incredible products and services, your clients won’t be able to help themselves: they will tell their clients and contacts … either explicitly or implicitly. I have had a number of clients come my way because they office across the hall from someone who has benefited from my coaching. Your results with your clients will speak for themselves, and those around them will want what you’re selling, too. Additionally, you should “ABM”: always be marketing. Always be telling your story to pre-selected target clients and strategic partners. The more you make (appointments, connections, etc.), the more you make (dollars, dineros, yen).
Focusing on both of these items will ensure you reach your goals faster and with very little wasted effort. Don’t you have some calls to make today?
Cool things to ensure your success…
Engagement: Using giveaways helps improve traffic to your business and social engagement. Check out these 15 Steps for Creating a Successful Social Media Giveaway .
Read: Harness the power of collaboration to supercharge your audience and income! Kirsten Oliphant, host of the Create If Writing podcast, just released her new book and it’s only 99 cents right now! Grab it here: Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy
Hack: 7 Easy Ways To Do Self-Care – Check out the infographic below from Positive Health Wellness!
Honorée Corder writes about business growth and personal development, including shedding limiting beliefs, dreaming big and living the life you truly want. If you enjoyed this article, then join her free newsletter .
October 23, 2017
Relationships CAN Equal Book Sales
*But only if they’re nurtured and developed with genuine intention and purpose.
I hope you’re working on your book! If not, check out The Nifty 15 and employ my not-so-secret super-secret (*smile*) for getting so many books written.
Even as you’re writing, it is important to be thinking about marketing with your book and marketing your book after its release. Throughout Phase I and well into Phase II (well into as in for the whole time), you must be relying on the good favor of other people to help you get the word out about your book.
Why?
Because the number one way someone discovers a new book is by personal recommendation.
Relationships with the right folks can help you get those recommendations made and the commensurate book sales in motion. It stands to reason, then, that other people must be talking about your book. Sharing your book with their audience, network, and platform. You’ll want your best work connections, clients, and strategic partners to willingly and happily share the great news– you have a book!
How to best make that happen? Here is my best suggestions:
Reach out to people you think could be helpful in the future and see how you can add value or be of assistance to them right now.
The biggest mistake you can make is waiting until you need something, and then asking for it! (Especially if the person you need help from is (a) busy … aren’t we all? and/or (b) hasn’t heard from you in awhile.
Here are two resources that can help you do it really well: Business Dating and Harvey McKay’s Dig Your Well Before You’re Thirsty. These two books are terrific resources for your book and your business. Happy reading!
Today’s Action Item: Make a list of your best connections and schedule a time to reach out to them this week.
***RESOURCES***
~Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~You choose the platform you want to sell on, and BookFunnel will deliver your ebook with ease.
~My interview on the Create. Teach. Give. Profit. series is live! Check out the free series and learn my strategies for a successful book series.
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the link below and hit the “Follow Me” at the top right of my profile.
https://www.bookbub.com/authors/honoree-corder
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
I hope you’re working on your book! If not, check out The Nifty 15 and employ my not-so-secret super-secret (*smile*) for getting so many books written.
Even as you’re writing, it is important to be thinking about marketing with your book and marketing your book after its release. Throughout Phase I and well into Phase II (well into as in for the whole time), you must be relying on the good favor of other people to help you get the word out about your book.
Why?
Because the number one way someone discovers a new book is by personal recommendation.
Relationships with the right folks can help you get those recommendations made and the commensurate book sales in motion. It stands to reason, then, that other people must be talking about your book. Sharing your book with their audience, network, and platform. You’ll want your best work connections, clients, and strategic partners to willingly and happily share the great news– you have a book!
How to best make that happen? Here is my best suggestions:
Reach out to people you think could be helpful in the future and see how you can add value or be of assistance to them right now.
The biggest mistake you can make is waiting until you need something, and then asking for it! (Especially if the person you need help from is (a) busy … aren’t we all? and/or (b) hasn’t heard from you in awhile.
Here are two resources that can help you do it really well: Business Dating and Harvey McKay’s Dig Your Well Before You’re Thirsty. These two books are terrific resources for your book and your business. Happy reading!
Today’s Action Item: Make a list of your best connections and schedule a time to reach out to them this week.
***RESOURCES***
~Use Instagram for your book business! Here is Social Media Examiner’s Ultimate Instagram Marketing Guide.
~You choose the platform you want to sell on, and BookFunnel will deliver your ebook with ease.
~My interview on the Create. Teach. Give. Profit. series is live! Check out the free series and learn my strategies for a successful book series.
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the link below and hit the “Follow Me” at the top right of my profile.
https://www.bookbub.com/authors/honoree-corder
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
October 16, 2017
What’s Your Unfair Selling Position (USP)?
I believe everyone has a “USP” (Unique Selling Proposition): it’s what sets you apart from your “competition.” There may be someone who does what you do, but I guarantee if you dig a little deeper, you have qualities, characteristics, and qualifications that make you unique and different. When you identify them, you give yourself an advantage.
An advantage you can take to the bank.
This is particularly helpful if you’ve just changed careers, and have been in your current position less than five years. It’s difficult to get someone to take you seriously if you’re a “newbie” because most of us want to do business with people who have a lot of credibility—it just makes most people comfortable to do business with people who have experience. Except it’s not just current professional experience that contributes to your ability to perform. (Just remember to tell the truth about how long you’ve been doing something. I see people add a year or two here and there. Being out of integrity just isn’t the way to go.)
Now, let’s move on to the fact that there are other coaches, realtors, financial advisors, attorneys, CPAs, etc. If you consider yourself “just” another professional in your discipline, there’s an opportunity to shift that perspective and dominate your new market share. Stop right now and take into consideration everything you’ve done, every job you’ve had, every class you’ve taken, and every place you’ve traveled that has brought you to today. Make a list of the distinctions you’ve made that contribute to your ability to get your job done, and very well.
You must be confident in what you do in order for others to feel confident in you. You must stand up in order to stand out!
I had this question posed to me by a realtor in Tennessee … “Everyone’s a realtor … how do I set myself apart?” I made a few suggestions, which I believe transcend all professions. There’s great news here, because (unfortunately) the bar is pretty low.
Get clear about what sets you apart. Develop your “tagline” and put it in your 30-Second Sound Bite: “I turn service providers into rainmakers, average producers into rock-stars, and dreams into reality.” The truth is, when I first started coaching, I had years of experience in doing that, just not as a coach! But my coach showed me how I was different, and how I really had years of experience I could “sell.” Now, thirteen years later, I consider myself to have more than 20 years of experience.
Notice the challenges you have with other “professionals” and do the opposite of what they’re doing … such as: failing to return phone calls or respond to emails in a timely fashion. I’m a huge fan of these two solid business rules: (1) do what you say you’re going to do and (2) call people back, no matter what you are going to say (yes, no, or maybe). It’s a sad day when that’s a high standard that others simply fail to reach. Take the time to set your own standard and do your best to live up to it.
Get on the cutting edge – then take the leader’s position. A leader creates new technology, programs, or processes. They take a stand, back it up with logic, and use it to make their clients live and businesses better. Define what could make your clients lives dramatically improve, refine your process, and then make it what sets you apart. Followers imitate others and are always behind. You know how to make a difference to those you serve, so trust your instincts and intuition. Become a thinker who expresses what you know to be the truth!
Remove any and all desperation. If you need 200 clients but you only have 80, you “feel” to potential clients you like you need them. Instead, create the mindset that you have a booming, prosperous business with 198 clients … and if you take on one or two more, you’ll be completely full! Doesn’t that feel differently to you? It will to your potential clients as well. This will require you to consciously focus on the positive possibilities and take consistent action toward the achievement of your goals, which means you will be unable to focus on the fear (you’ll simply be much too busy). Instead of convincing your potential clients why they should hire you, let them convince you why you need to “let them hire you.” You don’t have time to work with everyone – or just anyone. You take on only the best, most friendly and incredibly qualified clients (right?). When that is the picture you create in your mind’s eye about your business, it won’t be long until that picture is your reality.
In the end, your USP is really your Unfair Selling Position—it is you going for what you truly want, being authentic, creating and giving your clients what they want, and being amazingly successful.
Cool things to ensure your success…
Listen: Get inspired to write your own book on the way to work today. Listen to You Must Write a Book in audio! Get it free here.
Read: Ready to go from author to full-time author? My new book with Ben Hale will help you write your books like the true assets they are to your business. Grab it now: Write Like a Boss: From a Whisper to a Roar
Hack: What do you need to give up in order to achieve success? Check out this article from CornerStone to find out!
If you enjoyed this article, then join my free newsletter and you’ll get a free copy of my networking book, Business Dating: Applying Relationship Rules in Business for Ultimate Success.
If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
An advantage you can take to the bank.
This is particularly helpful if you’ve just changed careers, and have been in your current position less than five years. It’s difficult to get someone to take you seriously if you’re a “newbie” because most of us want to do business with people who have a lot of credibility—it just makes most people comfortable to do business with people who have experience. Except it’s not just current professional experience that contributes to your ability to perform. (Just remember to tell the truth about how long you’ve been doing something. I see people add a year or two here and there. Being out of integrity just isn’t the way to go.)
Now, let’s move on to the fact that there are other coaches, realtors, financial advisors, attorneys, CPAs, etc. If you consider yourself “just” another professional in your discipline, there’s an opportunity to shift that perspective and dominate your new market share. Stop right now and take into consideration everything you’ve done, every job you’ve had, every class you’ve taken, and every place you’ve traveled that has brought you to today. Make a list of the distinctions you’ve made that contribute to your ability to get your job done, and very well.
You must be confident in what you do in order for others to feel confident in you. You must stand up in order to stand out!
I had this question posed to me by a realtor in Tennessee … “Everyone’s a realtor … how do I set myself apart?” I made a few suggestions, which I believe transcend all professions. There’s great news here, because (unfortunately) the bar is pretty low.
Get clear about what sets you apart. Develop your “tagline” and put it in your 30-Second Sound Bite: “I turn service providers into rainmakers, average producers into rock-stars, and dreams into reality.” The truth is, when I first started coaching, I had years of experience in doing that, just not as a coach! But my coach showed me how I was different, and how I really had years of experience I could “sell.” Now, thirteen years later, I consider myself to have more than 20 years of experience.
Notice the challenges you have with other “professionals” and do the opposite of what they’re doing … such as: failing to return phone calls or respond to emails in a timely fashion. I’m a huge fan of these two solid business rules: (1) do what you say you’re going to do and (2) call people back, no matter what you are going to say (yes, no, or maybe). It’s a sad day when that’s a high standard that others simply fail to reach. Take the time to set your own standard and do your best to live up to it.
Get on the cutting edge – then take the leader’s position. A leader creates new technology, programs, or processes. They take a stand, back it up with logic, and use it to make their clients live and businesses better. Define what could make your clients lives dramatically improve, refine your process, and then make it what sets you apart. Followers imitate others and are always behind. You know how to make a difference to those you serve, so trust your instincts and intuition. Become a thinker who expresses what you know to be the truth!
Remove any and all desperation. If you need 200 clients but you only have 80, you “feel” to potential clients you like you need them. Instead, create the mindset that you have a booming, prosperous business with 198 clients … and if you take on one or two more, you’ll be completely full! Doesn’t that feel differently to you? It will to your potential clients as well. This will require you to consciously focus on the positive possibilities and take consistent action toward the achievement of your goals, which means you will be unable to focus on the fear (you’ll simply be much too busy). Instead of convincing your potential clients why they should hire you, let them convince you why you need to “let them hire you.” You don’t have time to work with everyone – or just anyone. You take on only the best, most friendly and incredibly qualified clients (right?). When that is the picture you create in your mind’s eye about your business, it won’t be long until that picture is your reality.
In the end, your USP is really your Unfair Selling Position—it is you going for what you truly want, being authentic, creating and giving your clients what they want, and being amazingly successful.
Cool things to ensure your success…
Listen: Get inspired to write your own book on the way to work today. Listen to You Must Write a Book in audio! Get it free here.
Read: Ready to go from author to full-time author? My new book with Ben Hale will help you write your books like the true assets they are to your business. Grab it now: Write Like a Boss: From a Whisper to a Roar
Hack: What do you need to give up in order to achieve success? Check out this article from CornerStone to find out!
If you enjoyed this article, then join my free newsletter and you’ll get a free copy of my networking book, Business Dating: Applying Relationship Rules in Business for Ultimate Success.
If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
October 11, 2017
Do You Have a Production Schedule?
I’ve had a couple of questions about my production schedule, and even one request for me to write about it. Well, wish granted!
Every year in December, I make a list of the book projects I want to complete during the upcoming year and craft a production schedule for each one (the production schedule for each book includes dates for the first draft, final first draft, editing, revisions, proofreading, formatting, etc.) and assign deadlines. Then, I add these to my calendar.
My 2017 Production Schedule: In the Beginning…
At the beginning of the year, I had penciled out to help produce three Miracle Morning books, write two books in The Prosperous Writer Series with Brian Meeks (and release a box set), create the companion workbook for You Must Write a Book , and finally (!) get my first fiction book complete.
I plan to work only when my daughter is in school, taking off all school holidays (including spring break, all three-day weekends, and most of the summer). This simultaneously allows me to spend a lot of quality time with my family, take time to rest and recharge, and still consistently produce quality content.
I estimate I can and will write an average of 1,500 words a day, six days a week, for thirty-five (out of 52) weeks—for a grand total of 315,000 words. More than enough to write my half of two 50,000 word books, the workbook, and an 80,000 word fiction book.
The best-laid plans…
As co-creator of The Miracle Morning series, I don’t write much, if any, of the content. However, I am responsible for quality control, making sure the books are produced and published on time, and helping them hit bestseller status (no small job). Hal was diagnosed with Acute Lymphoblastic Leukemia in the fall of 2016 and his focus this year has been on healing. That meant I had extra responsibility this year—a higher need to focus on our series books and less time to write. Thankfully, he’s doing great and is busy planning his annual event, The Best Year Ever Blueprint being held in late November (and there’s still time to grab your ticket).
Brian Meeks and I finished and published two new books and then put our three together in a boxed set. I also decided to write the Like a Boss series with Ben Hale, an incredibly successful fiction author.
I managed to write more than 250,000 words this year, in addition to coaching and speaking.
The results are in…
As you can see on my Amazon Author Page, I almost got them all done!
The Miracle Morning for Transforming Your Relationship
The Prosperous Writer’s Guide to MAKING MORE MONEY
I Must Write My Book (Companion for You Must Write a Book)
The Miracle Morning for College Students
The Prosperous Writer’s Guide to FINDING READERS
The Miracle Morning for College Students Companion Planner
The Prosperous Writer’s Series Books 2-4: The NIFTY 15, MAKING MORE MONEY & FINDING READERS
Write Like a Boss: From a Whisper to a Roar
Alas, although it is partially written, I didn’t quite finish my first fiction project yet—but you’ll hopefully be proud of me when I say I’m working on it pretty regularly and have just over 5,000 words written.
As you finish 2017, decide how you want your book business to look at the end of 2018. Begin with how much you want to earn, how many books you’ll need to write (and how many copies of each you’ll need to sell—ballpark numbers are fine), and the word count you need to hit each day.
MORE GOOD STUFF…
Your prosperity begins and ends with what you think, say, and door in this case what you do, read, and listen to, so try these on for size:
~Prosperous Reading: Ready to go from author to full-time author? My new book with Ben Hale will help you write your books like the true assets they are to your business. Grab it now: Write Like a Boss: From a Whisper to a Roar
~Prosperous Mindset: Turn your passion for writing & creativity into a profitable business that expresses your true value on the Create. Teach. Give. Profit. Summit. Join for free here.
~Prosperous Listening: Would you like to collaborate on a book project? Check out my new interview with Chris Syme about my coauthor experiences.
~Prosperous Learning: Clark Chamberlain’s course, Advanced Novel Writing with Harry Potter, breaks down the secrets behind why the series works so well and sold by the boatload. Grab over $600 worth of free bonuses when you get the course now!
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the box below and hit the “Follow Me” at the top right of my profile.
Not receiving these posts in your inbox yet? If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
October 8, 2017
Do You Know the Two Phases of Book Marketing?
After your launch party and the “new book smell” wears off, what happens next?
If you’ve heard me interviewed on any book marketing podcast, you know I talk about the two phases of book marketing:
Phase I: From the moment a book idea comes to you, until 30-45 days post-release, and
Phase II: from Day 31-46 until you die.
It’s true, you can and should be marketing your book until, well, forever.
Why?
Because your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one else who has your problem (unlikely), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
Finding Readers
Brian Meeks and I shared more than 150 different ways to market your book and find readers in The Prosperous Writer’s Guide to Finding Readers . Here are just three suggestions you can do right now:
Keep books on hand. Always have books at home, in your office, in your car, and in your briefcase. Give them out like they’re candy!
Add your book to your email signature. Make sure it’s linked to Amazon, another online retailer, or to your website (wherever they can buy the book).
Become a podcast guest. A lot of my readers find me and my books from hearing me on a podcast. Identify podcasts that host experts like you, and offer to be a guest on their show. You’ll find my tried-and-true formula for getting booked on podcasts in the You Must Write a Book bonuses! FYI – the book is on sale right now for just $1.60!
Because your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one else who has your problem (unlikely), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
***RESOURCES***
~I’ve got a new book, one that will help you write your book like the true asset it is to your business. Write Like a Boss: From a Whisper to a Roar
~I was featured on the Create. Teach. Give. Profit. Summit. We talk about turning your passion for writing & creativity into a profitable business that expresses your true value. Join for free here.
~Clark Chamberlain’s course, Advanced Novel Writing with Harry Potter, breaks down the secrets behind why the series works so well and sold by the boatload. Grab over $600 worth of free bonuses when you get the course now!
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the link below and hit the “Follow Me” at the top right of my profile.
https://www.bookbub.com/authors/honoree-corder
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
If you’ve heard me interviewed on any book marketing podcast, you know I talk about the two phases of book marketing:
Phase I: From the moment a book idea comes to you, until 30-45 days post-release, and
Phase II: from Day 31-46 until you die.
It’s true, you can and should be marketing your book until, well, forever.
Why?
Because your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one else who has your problem (unlikely), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
Finding Readers
Brian Meeks and I shared more than 150 different ways to market your book and find readers in The Prosperous Writer’s Guide to Finding Readers . Here are just three suggestions you can do right now:
Keep books on hand. Always have books at home, in your office, in your car, and in your briefcase. Give them out like they’re candy!
Add your book to your email signature. Make sure it’s linked to Amazon, another online retailer, or to your website (wherever they can buy the book).
Become a podcast guest. A lot of my readers find me and my books from hearing me on a podcast. Identify podcasts that host experts like you, and offer to be a guest on their show. You’ll find my tried-and-true formula for getting booked on podcasts in the You Must Write a Book bonuses! FYI – the book is on sale right now for just $1.60!
Because your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one else who has your problem (unlikely), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
***RESOURCES***
~I’ve got a new book, one that will help you write your book like the true asset it is to your business. Write Like a Boss: From a Whisper to a Roar
~I was featured on the Create. Teach. Give. Profit. Summit. We talk about turning your passion for writing & creativity into a profitable business that expresses your true value. Join for free here.
~Clark Chamberlain’s course, Advanced Novel Writing with Harry Potter, breaks down the secrets behind why the series works so well and sold by the boatload. Grab over $600 worth of free bonuses when you get the course now!
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the link below and hit the “Follow Me” at the top right of my profile.
https://www.bookbub.com/authors/honoree-corder
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
October 1, 2017
A is for Attitude
If I had to choose one key component for achieving the highest possible levels of success for an individual, it’s attitude all the way. Having a rock-solid fantastic attitude is not just necessary, it’s crucial. Long before anyone knows whether you’ve got the steak (skills), they feel your sizzle – or lack of it!
As you’re navigating the daily challenges of maximizing your time, handling personnel issues, finalizing and delivering proposals, counting inventory, and closing the deal, it’s easy to lose hold of your outlook, feel overwhelmed and become frustrated. Here are some of the most effective ways to approach getting – and keeping – an attitude that’s going to help make your road to the top just this side of painless.
Learn from everything. The questions we ask ourselves can make or break us. When challenges hit – and they do – one power question to pose right away is: “What is the lesson for me in this situation?” Have you noticed when you don’t learn your lesson the first time, you end up the same or similar (and many times more painful) situation again? By asking that question, you can drill down what you’re supposed to learn from the situation to avoid repeating it in the future.
The second part of this learning process is putting systems in place so the lesson will automatically not repeat itself. The next question is, “What are ten ways I can make sure this never happens again?” This list is a brain-storming session that enables you to learn from the fresh wound and avoid future ones.
Example – You get in your car on the way to a client. You’re scheduled to be just on time if you leave now. As you turn the ignition, you notice the “low fuel” light is on. Rats! Now you have to take at least five minutes to gas up, leaving the possibility wide-open you will be late. I used to experience this quite a bit. Now I have my car gassed up at least once a week, and more often if I notice the gauge falls below the half-tank marker. That way, I never have to stop when I should be on my way.
Spend time identifying and addressing your “gaps” will allow you to safeguard yourself and prevent future hardship.
This too shall pass. Remember it feels the worst when you’re in the midst of the crisis. It is easy to lose perspective and give up hope. This is the best time to stay steadfast in your conviction. Keep your vision, goals, and dreams vividly in your mind. Life consists of seasons, as do situations. There will come a day when the awful problem you’re having now will be a distant memory. Prepare to triumph over this situation now by remembering “this too shall pass.”
No retreat, no surrender! This is a critical mindset to adopt – preferably now when you’re not facing a crisis. Do not back down from adversity! You have it in you to face and overcome anything that comes your way. If you’re not entirely convinced this is true, think back to other times when you thought the world was coming to an end. If you’re reading this, you’re still here!
Evaluate how you will choose to move forward, keeping in mind that one super-effective choice available to you includes “bend but don’t break.” Think of trees in a storm – they gracefully accommodate natural forces while still staying strongly anchored by their foundation. Think of yourself as a tree in the face of your storms and sway in the face of difficulty while not giving in.
Half-full or half-empty? Most people possess a dual thought process: “I’m awesome” … “Maybe not so much.” There’s a tennis match that goes on in their head, an argument of will that in one moment serves them in their quest to move forward … and the next takes the wind out of their sails. Seeing the glass as half-full really isn’t the Pollyanna approach, it’s the approach that allows you to retain hope. Hope is the single most named factor when people are polled about how they survived and even thrived in the face of adversity. Keep hope alive and you’re keeping your dreams alive – and increasing your chances of goal achievement!
If it’s to be, it’s up to me. The only person who can make “it” (your vision and goals) happen is you. The only thing or person standing in the way of your success is you. By adopting this attitude, you set in motion invisible forces that will come to your aid. You also raise your vibration – and you will attract to you what you need to achieve your every desire. Staying in “possibility thinking” will keep you focused on how you can accomplish your goals. If you’re going to argue for something, argue for how you can make it happen, instead of arguing about how it just not going to happen.
Remember, you are the CEO of your life. With a jaw set with determination, a few upward shifts in your attitude and a desire to remain steadfast to the end almost guarantees your success. Go for it!
Cool things to ensure your success…
Listen: Create a successful business and personal life one morning at a time. Listen to The Miracle Morning for Entrepreneurs for free here.
Watch: Your Time is Now (MotivationGrid)
Read: 11 Tips for Maintaining Your Positive Attitude (Life Hack)
Hack: Meditation is an amazing tool to feel better, work better, and love better. Check out Breethe and their guided meditation videos!
If enjoyed this article, then join my free newsletter and you’ll get a free copy of my networking book, Business Dating: Applying Relationship Rules in Business for Ultimate Success.
If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
As you’re navigating the daily challenges of maximizing your time, handling personnel issues, finalizing and delivering proposals, counting inventory, and closing the deal, it’s easy to lose hold of your outlook, feel overwhelmed and become frustrated. Here are some of the most effective ways to approach getting – and keeping – an attitude that’s going to help make your road to the top just this side of painless.
Learn from everything. The questions we ask ourselves can make or break us. When challenges hit – and they do – one power question to pose right away is: “What is the lesson for me in this situation?” Have you noticed when you don’t learn your lesson the first time, you end up the same or similar (and many times more painful) situation again? By asking that question, you can drill down what you’re supposed to learn from the situation to avoid repeating it in the future.
The second part of this learning process is putting systems in place so the lesson will automatically not repeat itself. The next question is, “What are ten ways I can make sure this never happens again?” This list is a brain-storming session that enables you to learn from the fresh wound and avoid future ones.
Example – You get in your car on the way to a client. You’re scheduled to be just on time if you leave now. As you turn the ignition, you notice the “low fuel” light is on. Rats! Now you have to take at least five minutes to gas up, leaving the possibility wide-open you will be late. I used to experience this quite a bit. Now I have my car gassed up at least once a week, and more often if I notice the gauge falls below the half-tank marker. That way, I never have to stop when I should be on my way.
Spend time identifying and addressing your “gaps” will allow you to safeguard yourself and prevent future hardship.
This too shall pass. Remember it feels the worst when you’re in the midst of the crisis. It is easy to lose perspective and give up hope. This is the best time to stay steadfast in your conviction. Keep your vision, goals, and dreams vividly in your mind. Life consists of seasons, as do situations. There will come a day when the awful problem you’re having now will be a distant memory. Prepare to triumph over this situation now by remembering “this too shall pass.”
No retreat, no surrender! This is a critical mindset to adopt – preferably now when you’re not facing a crisis. Do not back down from adversity! You have it in you to face and overcome anything that comes your way. If you’re not entirely convinced this is true, think back to other times when you thought the world was coming to an end. If you’re reading this, you’re still here!
Evaluate how you will choose to move forward, keeping in mind that one super-effective choice available to you includes “bend but don’t break.” Think of trees in a storm – they gracefully accommodate natural forces while still staying strongly anchored by their foundation. Think of yourself as a tree in the face of your storms and sway in the face of difficulty while not giving in.
Half-full or half-empty? Most people possess a dual thought process: “I’m awesome” … “Maybe not so much.” There’s a tennis match that goes on in their head, an argument of will that in one moment serves them in their quest to move forward … and the next takes the wind out of their sails. Seeing the glass as half-full really isn’t the Pollyanna approach, it’s the approach that allows you to retain hope. Hope is the single most named factor when people are polled about how they survived and even thrived in the face of adversity. Keep hope alive and you’re keeping your dreams alive – and increasing your chances of goal achievement!
If it’s to be, it’s up to me. The only person who can make “it” (your vision and goals) happen is you. The only thing or person standing in the way of your success is you. By adopting this attitude, you set in motion invisible forces that will come to your aid. You also raise your vibration – and you will attract to you what you need to achieve your every desire. Staying in “possibility thinking” will keep you focused on how you can accomplish your goals. If you’re going to argue for something, argue for how you can make it happen, instead of arguing about how it just not going to happen.
Remember, you are the CEO of your life. With a jaw set with determination, a few upward shifts in your attitude and a desire to remain steadfast to the end almost guarantees your success. Go for it!
Cool things to ensure your success…
Listen: Create a successful business and personal life one morning at a time. Listen to The Miracle Morning for Entrepreneurs for free here.
Watch: Your Time is Now (MotivationGrid)
Read: 11 Tips for Maintaining Your Positive Attitude (Life Hack)
Hack: Meditation is an amazing tool to feel better, work better, and love better. Check out Breethe and their guided meditation videos!
If enjoyed this article, then join my free newsletter and you’ll get a free copy of my networking book, Business Dating: Applying Relationship Rules in Business for Ultimate Success.
If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
September 26, 2017
Who Gets to Criticize You, Anyway?
As writers, especially authors (or anyone who’s work is available online), we are subject to criticism in the form of comments and reviews. Recently, one of my friends who writes fun romance novels posted that she got her first 1-star review on Amazon.
My response was to tell her she’d finally made it! I mean, you’re not a “legit author” until you get a bad review, right? Right!
While it might seem easy for me to put a positive spin on it (and it usually is), I know how hard it is to turn off negative comments or criticism try as we might.
Criticism isn’t always about you. I’ve gotten tons of criticism over the years only to come to find out later it was not even a little about me.
Everyone can criticize, it is a fundamental human right to speak our minds. Equally as important: it is your right to not listen!
I suggest applying my theory on the “Levels of Permission” to each person to determine who you are going to listen to…criticism or praise.
I developed my theory on the different Levels of Permission because in my business coaching practice, I observed many of my clients taking the opinions of others to heart, even when they weren’t people that mattered to them very much.
In addition, I observed a few people very closely who had attained a level of fame or fortune let the praise they received go straight to their…egos.
It isn’t a good idea to give someone’s praise or criticism too much weight either way, unless they are uniquely qualified to level their opinion at you.
The Levels of Permission:
It is incredibly important, especially when focusing on developing your Prosperous Writer Mindset, to take into consideration whose opinion should matter. If you tend to be a people pleaser, it is possible no matter who is dishing out opinions and advice, to take it as gospel. It would serve you well to cast a keen eye at each individual and categorize them (and their opinions!).
Level 1: I don’t know you, like you, or trust you. What you say means little or nothing. Level 1 is reserved for complete strangers, the guy at the other table in Starbucks, and the person behind you in traffic. You do not know them, and you have no business listening to an opinion they provide positive or negative. Your response to anything they say is, Thank you. Nothing more, nothing less.
When you receive a review or comment from a person you don’t know, even a glowing 5-star review, you can be glad you got another positive review because you know positive, third-party validation is great for your book and your business. When you receive a one-star review, or feedback that your writing is horrible, you must not take that judgment personally . You must not give positive or negative reviews or input any more energy than “Thank you.” and here’s why:
You don’t know them, and they don’t know you. The person giving the review is judging you solely on their perception of your writing. Your writing is separate from you, outside of you, and two people can read the exact same words and have diametrically opposed opinions. These same two people can read your writing: one will love it and say it changed their life, the other will say it was a horrible example of writing. The same exact writing.
Perhaps you can see why keeping your emotions steady is important?
Keep in mind two people can see the exact same set of facts and circumstances. One will say, “That’s 100% the truth!” and the other will cry, “Fake news!”
Level 2: I know you a little, don’t like or trust you very much (yet). Your opinion means very little. Remember, I’m talking either way here, folks. An effusive endorsement can, and should, get the same level of weight as a scathing review. Level 2 is like Level 1—your emotions should barely make a blip in one direction or the other.
If you’ve had any interaction (in person, through email or social media) with a Level 2, they may feel they have “the right” to give their opinion, let them but only give it a little weight (if any).
Level 3: I know you, like you, and trust you some. Your opinion is neither heavily considered nor discounted completely. Level 3 folks are people you know more than you don’t know them. You have probably met their spouses, kids, and know what they do for a living. They seem like nice people, you know you like them, and trust they aren’t serial killers (but let’s be real here: you don’t really know!).
This group isn’t a part of your inner circle, though, so this group of people consists of co-workers you’re not particularly close to, people in social, religious, or professional groups, maybe even a relative or two. You know them well enough to ask about their recent vacation, like their Facebook status, and perhaps grab a bite to eat with them from time to time.
But (!) you don’t need to be losing any sleep or feel over the moon when they express their opinion. Those in Levels 1-3 allow their perception of you to color their opinion. They give themselves the right to share their view of you and your writing. You, in turn, need to give yourself permission not to listen, or, not give it any more weight than it truly deserves.
A Level 3 person will most likely like your writing if they like you. If they don’t, they probably won’t say, or won’t admit they read your book. They know, like, and trust you enough to not express a negative thought if they have one.
Level 4: I know, like, and trust you a lot. If I killed someone, I’d call you to help me hide the body. THIS person’s opinion matters! But they probably can’t (or don’t) judge your writing. These are your closest friends and family, your inner circle, those with whom you share a good part of your innermost thoughts, feelings, and desires. You trust them implicitly, and they support you unconditionally.
Because they probably aren’t writers as well, consider their feedback with one question: Are they a writer, too? Follow it up with: Do they have all the information, skills, or training needed to give you constructive feedback?
It all comes down to how you feel about yourself and your writing! Frankly, you should feel great about yourself—you’re a person, on this planet, you’re breathing, and I think you’re wonderful. Oh, wait, unless I’m your Level 4, that last part doesn’t actually matter!
Keep in mind your writing is just a small piece of your overall puzzle. Placing too much of your identity in your writing, or in anyone else’s opinion, can provide more heartache than encouragement.
When you receive feedback, input, or simply someone’s opinion, give it the weight it deserves based on how close that person truly is to you. Appropriately categorizing someone and their opinion can help you remain steady as well as avoid the emotional heartache and upheaval it might otherwise provide.
In addition to carefully considering the input of others, keeping your emotions on an even keel is helpful.
When in doubt, remember you can always fall back on this little gem:
If I want your opinion, I’ll give it to you!
Thanks for reading! I’d love to hear what you think (and how you handle feedback and reviews (good, bad, or indifferent), so please leave your thoughts in the comment section below!
MORE GOOD STUFF…
Your prosperity begins and ends with what you think, say, and do–or in this case what you do, read, and listen to, so try these on for size:
~Prosperous Reading: Thank & Grow Rich by Pam Grout
~Prosperous Marketing: Using Back Matter to Sell More Books
~Prosperous Mindset: If you’re not a member of the Prosperity for Writers Mastermind Group on Facebook, please join us (and invite your friends)!
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the box below and hit the “Follow Me” at the top right of my profile.
Not receiving these posts in your inbox yet? If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
My response was to tell her she’d finally made it! I mean, you’re not a “legit author” until you get a bad review, right? Right!
While it might seem easy for me to put a positive spin on it (and it usually is), I know how hard it is to turn off negative comments or criticism try as we might.
Criticism isn’t always about you. I’ve gotten tons of criticism over the years only to come to find out later it was not even a little about me.
Everyone can criticize, it is a fundamental human right to speak our minds. Equally as important: it is your right to not listen!
I suggest applying my theory on the “Levels of Permission” to each person to determine who you are going to listen to…criticism or praise.
I developed my theory on the different Levels of Permission because in my business coaching practice, I observed many of my clients taking the opinions of others to heart, even when they weren’t people that mattered to them very much.
In addition, I observed a few people very closely who had attained a level of fame or fortune let the praise they received go straight to their…egos.
It isn’t a good idea to give someone’s praise or criticism too much weight either way, unless they are uniquely qualified to level their opinion at you.
The Levels of Permission:
It is incredibly important, especially when focusing on developing your Prosperous Writer Mindset, to take into consideration whose opinion should matter. If you tend to be a people pleaser, it is possible no matter who is dishing out opinions and advice, to take it as gospel. It would serve you well to cast a keen eye at each individual and categorize them (and their opinions!).
Level 1: I don’t know you, like you, or trust you. What you say means little or nothing. Level 1 is reserved for complete strangers, the guy at the other table in Starbucks, and the person behind you in traffic. You do not know them, and you have no business listening to an opinion they provide positive or negative. Your response to anything they say is, Thank you. Nothing more, nothing less.
When you receive a review or comment from a person you don’t know, even a glowing 5-star review, you can be glad you got another positive review because you know positive, third-party validation is great for your book and your business. When you receive a one-star review, or feedback that your writing is horrible, you must not take that judgment personally . You must not give positive or negative reviews or input any more energy than “Thank you.” and here’s why:
You don’t know them, and they don’t know you. The person giving the review is judging you solely on their perception of your writing. Your writing is separate from you, outside of you, and two people can read the exact same words and have diametrically opposed opinions. These same two people can read your writing: one will love it and say it changed their life, the other will say it was a horrible example of writing. The same exact writing.
Perhaps you can see why keeping your emotions steady is important?
Keep in mind two people can see the exact same set of facts and circumstances. One will say, “That’s 100% the truth!” and the other will cry, “Fake news!”
Level 2: I know you a little, don’t like or trust you very much (yet). Your opinion means very little. Remember, I’m talking either way here, folks. An effusive endorsement can, and should, get the same level of weight as a scathing review. Level 2 is like Level 1—your emotions should barely make a blip in one direction or the other.
If you’ve had any interaction (in person, through email or social media) with a Level 2, they may feel they have “the right” to give their opinion, let them but only give it a little weight (if any).
Level 3: I know you, like you, and trust you some. Your opinion is neither heavily considered nor discounted completely. Level 3 folks are people you know more than you don’t know them. You have probably met their spouses, kids, and know what they do for a living. They seem like nice people, you know you like them, and trust they aren’t serial killers (but let’s be real here: you don’t really know!).
This group isn’t a part of your inner circle, though, so this group of people consists of co-workers you’re not particularly close to, people in social, religious, or professional groups, maybe even a relative or two. You know them well enough to ask about their recent vacation, like their Facebook status, and perhaps grab a bite to eat with them from time to time.
But (!) you don’t need to be losing any sleep or feel over the moon when they express their opinion. Those in Levels 1-3 allow their perception of you to color their opinion. They give themselves the right to share their view of you and your writing. You, in turn, need to give yourself permission not to listen, or, not give it any more weight than it truly deserves.
A Level 3 person will most likely like your writing if they like you. If they don’t, they probably won’t say, or won’t admit they read your book. They know, like, and trust you enough to not express a negative thought if they have one.
Level 4: I know, like, and trust you a lot. If I killed someone, I’d call you to help me hide the body. THIS person’s opinion matters! But they probably can’t (or don’t) judge your writing. These are your closest friends and family, your inner circle, those with whom you share a good part of your innermost thoughts, feelings, and desires. You trust them implicitly, and they support you unconditionally.
Because they probably aren’t writers as well, consider their feedback with one question: Are they a writer, too? Follow it up with: Do they have all the information, skills, or training needed to give you constructive feedback?
It all comes down to how you feel about yourself and your writing! Frankly, you should feel great about yourself—you’re a person, on this planet, you’re breathing, and I think you’re wonderful. Oh, wait, unless I’m your Level 4, that last part doesn’t actually matter!
Keep in mind your writing is just a small piece of your overall puzzle. Placing too much of your identity in your writing, or in anyone else’s opinion, can provide more heartache than encouragement.
When you receive feedback, input, or simply someone’s opinion, give it the weight it deserves based on how close that person truly is to you. Appropriately categorizing someone and their opinion can help you remain steady as well as avoid the emotional heartache and upheaval it might otherwise provide.
In addition to carefully considering the input of others, keeping your emotions on an even keel is helpful.
When in doubt, remember you can always fall back on this little gem:
If I want your opinion, I’ll give it to you!
Thanks for reading! I’d love to hear what you think (and how you handle feedback and reviews (good, bad, or indifferent), so please leave your thoughts in the comment section below!
MORE GOOD STUFF…
Your prosperity begins and ends with what you think, say, and do–or in this case what you do, read, and listen to, so try these on for size:
~Prosperous Reading: Thank & Grow Rich by Pam Grout
~Prosperous Marketing: Using Back Matter to Sell More Books
~Prosperous Mindset: If you’re not a member of the Prosperity for Writers Mastermind Group on Facebook, please join us (and invite your friends)!
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the box below and hit the “Follow Me” at the top right of my profile.
Not receiving these posts in your inbox yet? If you’d like to receive more articles about writing and making money as a writer – and how to become a prosperous, full-time writer go here .
September 25, 2017
Are You Ready to Give Your Books Away?
Do you know the number one way people find out about a book? I’m sure it will make sense that it is by recommendation. But how do you “prime the pump,” or, said another way, get your book out into the world so people can start recommending it?
You give it away!
The marketing phase of your book’s life begins the moment you conceive of the idea to write a book and ends, well, never. Your book is new to the person who hasn’t discovered it yet, so plan to market it forever. Giving away your book is a fun thing to do as an author (and if you’re like me, one of your favorite things to do is signing and autographing the book before you place it in their hot little hands)!
Here are just a few effective ways to give your books away and get the excitement flowing:
Always have a copy on-hand–in your briefcase, on your desk, in your car. You never know when you’ll run into someone who needs the gift of your book!
Send Advanced Review Copies to influencers . Pre-publication, make a list of folks who have lots of followers and send them a copy of your book with a handwritten note. If they’re actual friends, ask them to post a pic of your book on social media.
Print 100-500 copies and send or give copies to your ideal reader or avatar.
Leave copies in your local Starbucks. The “recycle newspaper” basket is a great place to leave a copy for just the right person to discover.
Give a copy (or a dozen) to someone in your network who interfaces with your ideal client. The right potential client will get a peek into your philosophy and expertise.
Want more ways? I share more than one hundred ways to get the word out about your book in The Prosperous Writer’s Guide to Finding Readers.
Next time, I’ll talk about how to engage your audience with some additional content you can add to your book. Until then, happy marketing!
***RESOURCES***
~ Sell More Books with Less Marketing by Chris Syme
~ I recommend Blinkist for consuming books in 10-15 minutes (it’s my new favorite app!) .
~ 20 Inspiring Writing Podcasts to Subscribe to Right Now by The Write Life.
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click here and hit the “Follow Me” at the top right of my profile.
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
You give it away!
The marketing phase of your book’s life begins the moment you conceive of the idea to write a book and ends, well, never. Your book is new to the person who hasn’t discovered it yet, so plan to market it forever. Giving away your book is a fun thing to do as an author (and if you’re like me, one of your favorite things to do is signing and autographing the book before you place it in their hot little hands)!
Here are just a few effective ways to give your books away and get the excitement flowing:
Always have a copy on-hand–in your briefcase, on your desk, in your car. You never know when you’ll run into someone who needs the gift of your book!
Send Advanced Review Copies to influencers . Pre-publication, make a list of folks who have lots of followers and send them a copy of your book with a handwritten note. If they’re actual friends, ask them to post a pic of your book on social media.
Print 100-500 copies and send or give copies to your ideal reader or avatar.
Leave copies in your local Starbucks. The “recycle newspaper” basket is a great place to leave a copy for just the right person to discover.
Give a copy (or a dozen) to someone in your network who interfaces with your ideal client. The right potential client will get a peek into your philosophy and expertise.
Want more ways? I share more than one hundred ways to get the word out about your book in The Prosperous Writer’s Guide to Finding Readers.
Next time, I’ll talk about how to engage your audience with some additional content you can add to your book. Until then, happy marketing!
***RESOURCES***
~ Sell More Books with Less Marketing by Chris Syme
~ I recommend Blinkist for consuming books in 10-15 minutes (it’s my new favorite app!) .
~ 20 Inspiring Writing Podcasts to Subscribe to Right Now by The Write Life.
BookBub!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click here and hit the “Follow Me” at the top right of my profile.
Not receiving these posts in your inbox quite yet? Get everything you need to finally get your book written. Just go here .
