Michael Farmer



Average rating: 4.04 · 3,569 ratings · 254 reviews · 15 distinct works
Tin Soldiers

3.87 avg rating — 199 ratings — published 2003 — 5 editions
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Iron Tigers

3.77 avg rating — 65 ratings — published 2004
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Madison Avenue Manslaughter...

3.89 avg rating — 46 ratings — published 2015 — 2 editions
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War Dogs

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3.71 avg rating — 45 ratings — published 2006
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Madison Avenue Manslaughter...

4.05 avg rating — 20 ratings
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Madison Avenue Manslaughter...

4.07 avg rating — 15 ratings
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Madison Avenue Manslaughter

3.70 avg rating — 10 ratings
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Are You Channel Ready?: How...

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2.50 avg rating — 2 ratings
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Madison Avenue Manslaughter...

really liked it 4.00 avg rating — 1 rating
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One Second

0.00 avg rating — 0 ratings
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“Balkanization is a feature of the ad agency industry, but it is not a universal phenomenon across all service industries. Somehow, management consulting firms (again!) expanded their technical capabilities and specialties under one brand name. They added specialist consultants, to be sure, but at the same time, they expect their senior partners to become adept at understanding a growing number of disciplines.”
Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies

“The cultural divides within the advertising industry became wider when web pages became part of the marketing mix, beginning in 1995. Early web pages were like printed catalogs, and traditional advertising agencies knew how to design catalogs – they were just pictures and words in a different medium, right? The rub was that web pages seemed to clients and agencies more like the domain of software folk, like computer programmers, rather than the domain of traditional copywriters and art directors. An automotive company that wanted to put up web pages to help consumers choose car models and features was more likely to go to a group of programmers than to a traditional agency. The web production costs were exceptionally high, too – the hours spent by web designers and programmers far outstripped the creative hours spent on catalogs. Wasn’t the business of web design (and later, web advertising) a separate business? Traditional”
Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies

“Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In an increasing number of cases, creativity was all in the execution, especially in YouTube, Facebook and Twitter. Balkanization”
Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies



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