Stephen Wunker


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STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for ,Forbes, Harvard Business Review, and The Financial Times.

Average rating: 3.61 · 253 ratings · 35 reviews · 3 distinct worksSimilar authors
Jobs to Be Done: A Roadmap ...

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3.51 avg rating — 210 ratings5 editions
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Costovation: Innovation Tha...

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3.92 avg rating — 26 ratings6 editions
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Capturing New Markets: How ...

4.29 avg rating — 17 ratings — published 2011 — 6 editions
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“Once you understand what jobs people are striving to do, it becomes easier to predict what products or services they will take up and which will fall flat. While”
Stephen Wunker, Jobs to Be Done: A Roadmap for Customer-Centered Innovation



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