Franco "Bifo" Berardi


Born
in Bologna, Italy
November 02, 1948

Genre

Influences


Franco "Bifo" Berardi (born 2 November 1948 in Bologna, Italy) is an Italian Marxist theorist and activist in the autonomist tradition, whose work mainly focuses on the role of the media and information technology within post-industrial capitalism. Berardi has written over two dozen published books, as well as a more extensive number of essays and speeches.

Unlike orthodox Marxists, Berardi's autonomist theories draw on psychoanalysis, schizoanalysis and communication theory to show how subjectivity and desire are bound up with the functioning of the capitalism system, rather than portraying events such as the financial crisis of 2008 merely as an example of the inherently contradictory logic of capitalist accumulation. Thus, he argues again
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The Second Coming

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“When dealing with a depression the problem is not to bring the depressed person back to his/her normality, to reintegrate behavior in the universal standards of normal social language. The goal is to change the focus of his/her depressive attention, to re-focalize, to deterritorialize the mind and the flow of expression. Depression is based on the stiffening of existential refrain, on the obsessive repetition of the stiffened refrain. The depressed person is unable to go out, to leave the repetitive refrain and s/he goes and goes again in the labyrinth. The goal of the schizoanalyst is to give him/her the possibility to see other landscapes, and to change the focus, to open some new ways of imagination.”
Franco Bifo Berardi

“In the wake of the Neoliberal proclamation of the end of class struggle, the only social categories remaining are winner and loser. No more capitalists and workers; no more exploiters and exploited. Either you are strong and smart, or you deserve your misery. The establishment of capitalist absolutism is based on the mass adhesion...to the philosophy of natural selection. The mass murderer is someone who believes in the right of the fittest and the strongest to win in the social game, but he also knows or senses that he is not the fittest or the strongest. So he opts for the only possible act of retaliation and self assertion: to kill and be killed.”
Franco Bifo Berardi, Heroes: Mass Murder and Suicide

“Perhaps the answer is that it is necessary to slow down, finally giving up on economistic fanaticism and collectively rethink the true meaning of the word “wealth.” Wealth does not mean a person who owns a lot, but refers to someone who has enough time to enjoy what nature and human collaboration place within everyone’s reach. If the great majority of people could understand this basic notion, if they could be liberated from the competitive illusion that is impoverishing everyone’s life, the very foundations of capitalism, would start to crumble (p. 169).”
Franco Bifo Berardi



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