Jeffrey Eisenberg

“In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.

These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia

“Some men look at constitutions with sanctimonious reverence, and deem them like the ark of the covenant, too sacred to be touched. They ascribe to the men of the preceding age a wisdom more than human, and suppose what they did to be beyond amendment...But I know also, that laws and institutions must go hand in hand with the progress of the human mind. As that becomes more developed, more enlightened, as new discoveries are made, new truths disclosed, and manners and opinions change with the change of circumstances, institutions must advance also, and keep pace with the times.”
― Thomas Jefferson