Jeffrey Eisenberg

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Jeffrey Eisenberg

Goodreads Author


Born
Brooklyn, NY, The United States
Twitter

Member Since
November 2013


Average rating: 3.88 · 620 ratings · 59 reviews · 8 distinct worksSimilar authors
Be Like Amazon: Even a Lemo...

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4.16 avg rating — 203 ratings6 editions
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Call to Action: Secret Form...

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3.81 avg rating — 214 ratings — published 2005 — 8 editions
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Buyer Legends: The Executiv...

4.18 avg rating — 11 ratings — published 2014
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Triunfar como Amazon: Hasta...

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4.80 avg rating — 5 ratings2 editions
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Diventa come Amazon: Anche ...

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0.00 avg rating — 0 ratings
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Persuasive Online Copywriti...

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3.69 avg rating — 45 ratings — published 2002
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Buyer Legends: The Executiv...

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3.92 avg rating — 84 ratings — published 2014 — 2 editions
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Waiting for Your Cat to Bar...

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3.68 avg rating — 241 ratings — published 2006 — 9 editions
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Jeffrey’s Recent Updates

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Zero by Charles Seife
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Thank You for Arguing, Fourth Edition (Revised and Updated) by Jay Heinrichs
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Sermon on the Mount by Amy-Jill Levine
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Sermon on the Mount by Amy-Jill Levine
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Passages by Olan Thorensen
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Tales of Anyar by Olan Thorensen
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Forged in Fire by Olan Thorensen
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Heavier Than a Mountain by Olan Thorensen
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The Pen and the Sword by Olan Thorensen
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More of Jeffrey's books…
“we don’t make money when we sell things. We make money when we help customers make purchasing decisions.”
Jeffrey Eisenberg, Be Like Amazon: Even a Lemonade Stand Can Do It

“In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa.”
Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.

These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.”
Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia

“Some men look at constitutions with sanctimonious reverence, and deem them like the ark of the covenant, too sacred to be touched. They ascribe to the men of the preceding age a wisdom more than human, and suppose what they did to be beyond amendment...But I know also, that laws and institutions must go hand in hand with the progress of the human mind. As that becomes more developed, more enlightened, as new discoveries are made, new truths disclosed, and manners and opinions change with the change of circumstances, institutions must advance also, and keep pace with the times.”
Thomas Jefferson

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”
Frank Herbert, Dune




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