Nancy E. Blanton's Blog, page 6

Sex appeal and the Earl of Ormonde

Today I am honored to share a guest post on Mary Anne Yarde’s Author Inspiration series. The Earl (and later Duke) of Ormonde was a vital figure in Irish history and a huge inspiration to me in my upcoming book, The Prince of Glencurragh:

http://maryanneyarde.blogspot.co.uk/2016/05/authors-inspirations-nancy-blanton.html

Review: The Light Between the Oceans

I’ve finished reading M.L. Stedman’s The Light Between the Seas, on my list for the Historical Fiction Reading Challenge. It is a good story well-told, Stedman’s command of language and characterization obvious from the first page.

The story begins in 1926, and the setting is key: Janus Rock, a lighthouse station near Perth, Australia, where the Indian and Great Southern oceans meet. Already the reader knows it is a hard place.

I was most taken by the way the two main characters were drawn. Two people, like the oceans, so compatible on the surface and yet so different beneath, and opposites do attract. Tom Sherbourne, the war-scarred, by-the-book lighthouse tender, falls in love with Isabel, his free-spirited wife who brings humor and fun back into his life.

I struggled with the premise at first. How could these two people, who find a dead man and a live infant washed up to the island, bury the man and keep the infant without even trying to discover whether she had family looking for her? These were normal, good, honest people, not the criminal type. But I began to accept that their isolation, and neediness that remained after their own infant had died, drove them to do things outside of the norms.

And of course, this becomes the crux of the conflict, especially for Tom whose conscience drives him to betrayal. They name the child Lucy, which means light.

Although one can anticipate what will happen, and it is a little like watching a train wreck, as they say, the writing is captivating, involving and tender to the end.

Personal branding: persona and positioning

And why you need both

In my book on the subject, Chapter 2 introduces you to England’s Henry VIII, the king from 1509 to 1547. He was the granddaddy of personal branding if ever there was one, and the perfect model for generating and expressing a memorable persona.

Most people are familiar with the famous Holbein portrait of him standing tall, broad-shouldered, filling up the canvas in his regal robes and codpiece. An icon of strength and robust health, this king gave the people what they wanted: physical power, great wealth, cultural sophistication, grand architecture, athletic supremacy, and a direct link to God.

What you see was not always what you got with King Henry, but he lived in an age without mass communication or the immediacy of social media, so he could get away with projecting an inflated persona that suited everyone’s needs. In today’s world, authenticity rules, and you must build a brand persona you can live by.

So what is a brand persona?

It is a compilation of values, activities and interests that define a person. If you are an author, artist or business person, your work defines you to a great extent, but also the realm in which you work or the subject matter on which you focus. Add to that your activities. For instance, are you a runner? An equestrian? A motocross enthusiast? Do you love to cook, read, dance? And then there are societal interests like improving literacy, reducing poverty, protecting the environment, and so on.  What do you stay up late thinking about? Where would you invest your money to make a difference in the world? Where/how would you donate your time? What are you doing when you are at your best?

Your brand persona might not include all facets of your life and interests. Consider the top 10 that might come up in a conversation with a new acquaintance. You might only have 30 seconds with this person before you shake hands and say goodbye. If he or she is a potential customer, what would you hope might be remembered about you?

That’s how a defined persona can help, by clarifying the kernel of you and making it easier to communicate and, therefore, easier to remember. And now we come to the logical next step.

Brand positioning

Suppose this person is a fine business prospect, but knows 10 other people who do what you do? How can you not only rise to the top in this person’s memory, but also rise with distinction?

Remember that a personal brand is all about building trust with your audience. Your persona embodies all of your values, interests and drives that make you someone worth trusting and doing business with. 

Your positioning statement zeroes in on the places your persona intersects with audience  values and needs, and then shoots it to the next level by defining that which connects with and makes you irresistible to them -– capturing the essence of you that is different from (re: better than) anyone else.

Positioning statements are used broadly in brand differentiation. The secret is, you’ve got to get emotional. People make decisions on an emotional level. If you know your own core brand driver, it’s the best place to start.

A personal brand positioning statement goes like this:

For [insert target audience], [Your Name] is the [insert point of differentiation] among all [insert frame of reference] because [reason to believe].

Here’s a silly example: “For people who need dog walkers, Jane Dogmire is the most lovable and trusted of all dog walkers in the region because she is board-certified by Dogs United and comes with homemade peanut butter treats.”

Jane meets the needs of her audience because she can be trusted to do the job right, and will keep her dogs happy, too.

Now, using myself as an example: I like history and historical fiction, researching and learning about my Irish heritage, and I work hard to share what I’ve learned in an entertaining way so that others will be interested, too. I know historical fiction readers are educated, like to learn as they read, expect to be entertained, and want high-quality writing. So I wrote my positioning statement like this:

For readers of historical fiction, Nancy Blanton is the award-winning author of Irish history adventure novels, combining research skills with a passion for Irish heritage to both inform and entertain.

Note how my values and audience values converge. Words like adventure and passion help tap into the reader’s emotions. Normally, this statement would never be public, but would be used to guide me in creating advertising, marketing collateral, and online communications, and I could use the same words, or different words that do the same work.

Once you’ve invested the time to build your persona and create your positioning statement, most of the heavy lifting for your personal brand is done. These are the guiding forces for the decisions you’ll make going forward with taglines, marks, colors, and so forth.

The big thing to remember is consistency. I know that every time I go to a Starbucks and order a mocha, with few exceptions I will get exactly what I expect and, therefore, I trust Starbucks. Stay true to the elements of your persona and positioning statement. Use the same words over and over. If your persona identifies your interests as horseback riding and cooking, don’t confuse your audience by blogging or tweeting about golf and scuba diving. Be authentic, be consistent, and you will, over time, build trust. Trust brings customers.

My book will guide you through all eight steps toward your own personal brand. For additional help, I can offer professional services.

Please sign up for my newsletter for events and new publication notices.

My latest novel, The Prince of Glencurragh, is set to publish in July 2016.

Oh, and…I really like dogs.

Brooklyn at last, Saoirse

I finally got to see the movie Brooklyn featuring two-time Academy Award nominee Saoirse Ronan, and it did not disappoint for a moment. Though quickly labeled a chick flick by the two gentlemen who were with me, one stayed for the duration and was glad he did.

In this movie, Ronan plays young Eilis Lacey who leaves her hometown in Ireland to find opportunity in America. I can’t believe Miss Ronan is only 21 years old. Her eyes are absolutely penetrating and so expressive. She had me by the throat when as Eilis she arrived by ship in New York — after the sea-sickness scene to which I can all-to-painfully relate. But her fear and discomfort in a strange place, as if she is the only fresh human among a circling pack of jungle carnivores, really took me back.

My experience was not as difficult as being an ocean away from anyone or anything she knew, but my first weeks as a freshman at college were pretty close. I felt alone, disconnected, as if everyone spoke a different language and all knew what they were doing while I knew nothing. After a few weeks, when an old friend from high school knocked on my dorm room door, he was the only person I knew in the state. I leapt into his arms.

I loved Eilis’s 1950s “costume” as they called it—those sunglasses! And her friend fixing her up for a trip to the beach with her Italian love. And especially the characterizations: the cruel and bitter old shopkeeper in Ireland; the nosy, disciplining house mother in Brooklyn; and the kind Catholic priest who reminded me just a little of my dear friend Eddie in Bandon.

And, I could not hold back the tears when the sister died. How would I feel if something should happen to my own beloved sisters? Incomprehensible.

To leave Ireland at any time must be gut-wrenching. I don’t know of any place like it: so charming, intimate and yet so wild it defies description. And yet, for some and in certain times, it must have been a relief to leave and again find hope for some kind of future.

Although Eilis returns to Ireland and suddenly it seems she can have everything she ever wanted there, she realizes it is an illusion, and she has forgotten the reasons she left in the first place. She breaks free of the bonds of the past, and chooses the new life and love. I wonder is there in everyone’s life, as there was in mine, an experience like this in which you’re given an opportunity to choose: to either hold on (like it or not) to what you know, or to embrace the new adventure.

Because I made the choice, I have ended up writing about adventures—always my dream—and in a place beyond my dreams.

If you love adventures and particularly historical adventures, checkout my novel of 17th century Ireland and the West Indies, Sharavogue. May latest book, The Prince of Glencurragh, comes out this summer.

And please sign up for my newsletter for information about the release and upcoming events.

Thank you for reading this blog!

Parading in green hot pants

“Hot pants” were truly the hot fashion thing a few decades back, and as I recall they did not come in green. Unfortunately, we needed green ones for St. Patrick’s Day. My sister and I were still in high school when my father launched his “Hibernian Social and Marching Club” in Jacksonville, Fla. Gayle and I were to carry a huge banner ahead of our grand master father who would hold his shillelagh high.

We searched all over town but could not find green hotpants. The best alternative was to buy white ones and dye them. We had to pull out my other sister’s big K-mart soup pot, the one we’d used to tie-dye all of our t-shirts, and start the process with those cakes of Rit green dye.

And what a soup it was, the darkest emerald green you could imagine, and I was excited about the color we’d wear. We’d followed all the directions, hadn’t we? But when we were done with the rinsing, those hot pants were no greener than a stick of spearmint gum.

 

My father, Ed Blanton, St. Pat’s Parade from years past

Oh well, green is green and we had no more time to make them darker. Somehow we have lost that precious photo of us carrying the banner and wearing our halter tops, hot pants and knee-high boots. But the memory remains clear.

 

My father and his cohorts began the day early with a few libations. Could have been Irish coffee, but I suspect it was shots of Irish whiskey. Tullamore Dew was one of his favorites.

Through my research, I’ve since learned the origins of this drink. Back in the 17th century the Irish called it “uisce beatha,” pronounced “ish-ke-ba-ha,” which the English then wrote as “usquebagh.” The word whisky (no e) was an anglicization of the pronunciation of uisce beatha which means “water of life” in English.

The parade involved Irish horses, Irish marching

Nieces Kelly and Rachel driving the pony January. Note green hats!

bands, my two nieces driving a buggy with a pony named January, and some strange fellow dressed in green who painted the a crazy, meandering green line all along the parade route.

 

To my knowledge, the Hibernian Social and Marching Club exists only in name today, but it was a proud day when it marched, wasn’t it?

March 17th is truly a celebration of life. It is the official death date for St Patrick (AD 385 – 461). It became a Christian feast day in the early 17th century–yet another thing that started in that wildly important period.

Originally intended to celebrate the arrival of Christianity in Ireland, St. Patricks Day has happily evolved to celebrate the heritage and culture of all things Irish.

Sláinte mhaith! (“Slawn-cha wah,” an Irish toast to good health.)

And for those who love Irish history as I do, you might enjoy Sharavogue, an award-winning novel of 17th century Ireland and the West Indies. Watch for the prequel coming out summer 2016!

Makes a great St. Patrick’s Day gift, too!

Joining the Historical Novel Reading Challenge

Having completed the manuscript for my second novel, The Prince of Glencurragh, which publishes this summer, I can take a break from my research reading to focus on the stack of historical novels that have been awaiting my attention for so long.

I’m joining the Historical Novel Reading Challenge (a little late), and will be posting my reviews here over the next nine months. I invite you to take up the challenge as well, for historical novels are the best reading for those of us who like to learn while we’re being entertained! Click the button below for more info on the challenge.

There are several reading levels from which to choose, and I am going with the Renaissance, 10 books, in that I’m starting late and also will begin research my next novel. Wish they had named a level after my favorite reading period, the Early Modern Age. (Yes, including the 17th century!)

I am right now reading M.L. Stedman’s The Light Between the Oceans, and then will review Heyerwood, a novel by my new author friend Lauren Gilbert. Then comes The Miniaturist by Jessie Burton.

After that, I’ll be working on my Goodreads Wish List. If you’ve read any of the books I’ll be reviewing, I’d love to see your comments here.

Happy reading!

Sharavogue is the award-winning novel of 17th century Ireland and the West Indies, available now on amazon.com and barnesandnoble.com. The prequel, The Prince of Glencurragh, will be available in summer 2016.

How the 17th century rocks your world

In reading last year’s historical fiction reader survey by M.K. Tod, I was shocked to learn that the 17th century ranks 7th among time periods readers are most likely to choose. Shocked, I say! Because the 17th century is just so fascinating.

In the words of J.P. Sommerville, University of Wisconsin history professor, the 17th century is “probably the most important century in the making of the modern world. It was during the 1600s that Galileo and Newton founded modern science; that Descartes began modern philosophy; that Hugo Grotius initiated international law; and that Thomas Hobbes and John Locke started modern political theory.”

See what I mean? Just little things like these happened in the 17th century. But wait, there’s more!

Enter a caption. Public Domain via Wikimedia Commons

“The Dutch, French, Spanish, Portuguese, English, and others, all struggled to maintain and extend colonies and trading-posts in distant corners of the globe, with profound and permanent consequences for the whole world,” Somerville wrote.

It was a time of tremendous turmoil and brilliant discovery:

The little ice age was particularly cold, creating chaos and famine
The Thirty Years War raged across Europe from 1618 to 1648
England’s bloody civil war defeated a monarchy
Science trumped religion for the first time to influence society
Agricultural and commercial changes paved the way for the Industrial Revolution

And there were sweeping changes that affect our lives even today:

Architecture. Inigo Jones (the Banqueting Hall) and Christopher Wren (St Paul’s Cathedral) introduced magnificent architectural designs in London and throughout England that remain beautiful and influential.

Banking. In England, instead of depositing gold in the king’s mint for safety — where he might confiscate it (as Charles I did in 1640) — London merchants deposited money with goldsmiths who gave them receipts and promised to pay on demand.

Food. People started eating with forks for the first time. England discovered bananas, pineapples, chocolate, coffee and tea.

Furniture. Chests of drawers became common, and Grandfather clocks popular, followed by a new arrival: the bookcase.

Medicine. Doctors learned how blood circulates around the body, and how to treat malaria with bark from the cinchona tree.

And of course, there were the scandals:

John Wilmot, Earl of Rochester. Public domain via Wikimedia Commons.And of course, how can we forget the scandal

The murder of Buckingham
The execution of Charles I
The attempted assassination of Cromwell
The numerous mistresses of King Charles II
The indecent antics of the Earl of Rochester

Personally, I am digging deeply, fascinated by the greed, intrigue, rebellion, atrocities and resilience that took place in Ireland. Fascinating stories abound.

Yes, I am shocked that anyone might find another century more alluring. Not me.

 

Embark on an adventure in Irish history — 17th century, that is, with Sharavogue, and my upcoming novel, The Prince of Glencurragh. Available on amazon.com, barnesandnoble.com, and iBooks. Find out more at nancyblanton.com

 

Amelia Island Book Festival Begins

 

Me at the 2015 Amelia Island Book Festival

I’m excited about this week – it’s time for the 15th annual Amelia Island Book Festival, February 18-20, here in northeast Florida. I’m proud to be on the advisory board this year, and proud of the format changes that will help make it one of the best so far.

Bestselling author Steve Berry is the headliner and honorary chairperson, coordinated this year’s focus – An Amelia Island Encounter – Action, Thrills and Mystery, with all proceeds going toward promoting literacy to the students of our Nassau County Public Schools.

The festival begins with the Kick-off Luncheon featuring a keynote thriller writer, Andrew Gross on Thursday, February 18, at the Amelia Island Plantation.

Then that evening there are Teens Scenes: free events for middle and high school students can choose from among four offerings designed especially for young people and presented by noted authors. I’m helping out with the graphic novel event, featuring authors/illustrators Michael Regina and Jonny Jimison.

On Friday, February 19, at FSCJ-Nassau Campus in Yulee, Steve Berry and his wife Elizabeth Berry will lead a workshop, Lessons from a Bestseller Writers.

But my favorite is the festival’s main event, the “Author Expo/Readers Extravaganza,” a day for all ages featuring more than 100 noted authors of all genres. With FREE admission and free parking, the Expo runs from 10 AM to 6 PM Saturday, February 20, at the Fernandina Beach Middle School Campus.

I’ll have a booth there, and will also be part of a three-author panel on historical fiction. My author friends will also be there: Barbara Bond, Parker Francis, Lauren Gilbert, John Gillgren, Louise Jacques, Andrea Patten, L.M. Reynolds, Raffaella Marie Rizzo, Jim Weinsier, and so many more!

Complete info about the authors attending (so many!!!) and details for each event, directions and to purchase ticket or make a donation, visit www.ameliaislandbookfestival.org, or call 904.624.1665

Hope to see you there!

Lieutenant Doherty and President Lincoln’s assassin

In honor of President Lincoln’s upcoming birthday I am reblogging content about him including new information. I write frequently about Irish history and just learned that the man who led the capture of Lincoln’s assassin was an Irishman. Although born in Canada in 1838, Edward P. Doherty was the son of Irish immigrants from County Sligo in the northwest corner of the republic.

Edward P. Doherty. Credit: Mathew Brady [Public domain], via Wikimedia Commons

Doherty became First Lieutenant in the 16th New York Cavalry in 1863. Alan Parker writes:

“Doherty was a big, bluff man with an aggressive, ambitious personality. What he lacked in finesse and polish, he made up for with confidence and determination.”

(I urge you to read Parker’s colorful and detailed account of the capture.)

On the night of April 14, 1865 Doherty was called to action, to lead his men in pursuit of Booth and his accomplice who had fled Ford’s Theatre after firing Lincoln’s fatal shot and had crossed the Potomac River into Virginia. Doherty’s men located and surrounded Booth in a barn where he was hiding, but Booth refused to surrender. They set fire to the barn and when the firelight revealed Booth’s location inside, Sergeant Boston Corbett shot him through a crack in the barn wall — intending to wound him in the arm, but Booth moved suddenly as the shot was fired and the bullet hit him in the head.

Booth lingered for hours, similarly to Lincoln, but died at the Virginia farmhouse and later was buried under the floor of a Washington, D.C. prison. Doherty died two years later at age 59 and was buried in Arlington National Cemetery.

My initial post about Lincoln focused not on his assassination, but on his persona, the cornerstone of the personal brand that helped him win the presidential election.

Looking up: Lincoln promised a unified future. Public domain.

Every school kid knows the story of the impoverished Abraham Lincoln, growing up in a log cabin and reading books by candlelight. As  writes,

“Lincoln’s life exemplifies what has been variously labeled ‘the American dream,’ or ‘the right to rise’ from rags to riches. In Lincoln’s case it is quite literally a rise from a log cabin to the White House. His story is the embodiment of Lincoln brand: gritty determination, honesty, family values, unswerving belief in America and the basic rights of his fellow men. His life offers a powerful testimony to dream. It is what ordinary Americans want to believe about social

mobility and the  opportunity to get ahead.”

In fact, he was a highly intelligent lawyer and was one of the first presidents who was actively branded and marketed to the voting public by his political campaign. Sociology professor and author Jackie Hogan said in an interview, “There were all kinds of theatrics: pulling up a fence rail and parading around saying this fence rail was split by Abraham Lincoln. They created an image of him as an average Joe, and in many ways, he was not an average Joe. But he was very happy to ride that reputation into the White House.”

What Lincoln had that other presidents, and royals, lacked, was access to new technology, and he used it to advantage to receive and distribute information. This new technology was the telegraph. It had been used primarily by the banking and financial industry, but Lincoln was the first president to use it for wartime communication.

“Like social media the telegraph is an electronic form of communication. The telegraph increased the speed at which information and communication could be received. It changed the world, it changed war, and it changed daily life.”

—Scott Scanlon

Lincoln certainly had his detractors. It would be impossible not to, leading a nation in the time of a civil war. Booth and his band had called him a tyrant. But Lincoln rose to power through his intellectual leadership, and in many cases was able to diffuse contentious situations through his powerful oratory. He was able to define, in elegant and often poetic layman’s terms, the sides and meanings of an issue. Today we might call that “content marketing.”

And though some thought his physical appearance awkward, he did try to look the elegant part. “At his second inauguration, Abraham Lincoln wore a coat specially crafted for him by Brooks Brothers. Hand-stitched into the coat’s lining was a design featuring an eagle and the inscription, ‘One Country, One Destiny.’ He was wearing the coat and a Brooks Brothers suit when he was assassinated.”

The story about Lincoln’s personal brand is featured in my book, Brand Yourself Royally in 8 Simple Steps, available at amazon and B&N. To learn more about Doherty, see the story here.

Please visit nancyblanton.com for more information about my books and to sign up for newsletter updates.

Could Groundhog’s Day be Irish?

What, me worry?

So many things in life actually do trace back to Irish, or rather Celtic heritage, but what about Groundhog’s Day? I took it upon myself to discover the truth, because I knew you wouldn’t have time.

I found a few articles that very loosely related Groundhog’s Day to early Celtic feast days in Ireland. First of all, there was Imbolc, signaling the end of winter and the beginning of spring. It was also known as lambing season, when sheep began to lactate for birthing lambs. A lamb is a far cry from a groundhog, you might say, and you’d be right, but stay with me.

After Imbolc there was St. Brigid’s Day, honoring the Catholic saint named for a Celtic fertility goddess. This event was celebrated on February 1. By at least one account, ashes in the fireplace were raked smooth at night and then checked in the morning to see if the saint had visited. Still no groundhog, but there’s something about making an appearance that may have informed the modern event.

Then we have Candlemas, which was February 2. Now this involved fire and purification, with candle processions and special foods celebrating the birth of spring. I’m sure it was quite a good time, but with all that purification going on, to my mind more likely inspired the annual spring cleaning.

But then I came across a short paragraph by one writer, saying Groundhog Day traces straight back to the Romans. They used a European hedgehog, though. I’m not sure whether the hedgehog was more astute in weather prediction than, say, Punxsutawney Phil.

Personally, I like the legend of Cailleach, a mythical old woman who gathered firewood for the rest of winter. If she wanted winter to last longer she’d make a sunny day so she could collect more wood. If she was tired she’d sleep in, and let the day be dark. I think she deserved a far better public image to follow her, though. Couldn’t she have been a sleek horse? Or maybe a black cat? But no, a groundhog. Really?

I’d like to tell you groundhogs are cute and cuddly, and therefore deserving of the attention they receive, even if they aren’t Irish and they aren’t much help with the weather. But I found more evidence online that in fact most groundhogs are aggressive and mean, and it takes a lot of hard work to tame them.

But I think maybe such a demeanor is appropriate, so that Groundhog Day can remain grumpy and mysterious. It’s how we all feel, waiting for the winter to end.

 

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Last year my new book on personal branding — Brand Yourself Royally in 8 Simple Steps — was published in paperback and ebook. My new historical novel, The Prince of Glencurragh, is due out in summer 2016.

And please check out my award-winning Sharavogue, a novel of 17th century Ireland and the West Indies, for a fast-paced adventure you won’t soon forget.

My website at nancyblanton.com provides more detail on books and upcoming events. Please visit!