Theodore Levitt

Theodore Levitt



Average rating: 4.08 · 264 ratings · 27 reviews · 13 distinct worksSimilar authors
Marketing Myopia

4.07 avg rating — 114 ratings — published 2008
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Marketing Imagination

4.13 avg rating — 94 ratings — published 1983 — 5 editions
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Ted Levitt on Marketing

4.29 avg rating — 17 ratings — published 2006 — 2 editions
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Thinking about Management

3.71 avg rating — 7 ratings — published 1990 — 2 editions
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Innovation in Marketing

4.33 avg rating — 3 ratings — published 1962 — 2 editions
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Marketing for Business Growth

3.33 avg rating — 3 ratings — published 1974
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Pensare il management - 27 ...

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really liked it 4.00 avg rating — 1 rating — published 1991
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Marketing Mode

0.00 avg rating — 0 ratings — published 1969
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The Third Sector: New Tacti...

0.00 avg rating — 0 ratings
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HBR's 10 Must Reads on Stra...

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3.92 avg rating — 24 ratings — published 2015 — 5 editions
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“just as energy is the basis of life itself,and ideas the source of innovation,so is innovation the vital spark of all human change,improvement and progress”
Theodore Levitt

“The true purpose of a business is to create and keep a customer, not to make you money.”
Theodore Levitt

“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”
Theodore Levitt



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