David Lidsky's Blog, page 2704
June 13, 2016
The Four Most Common Excuses For Underpricing Your Work
If you're an independent worker, your mind-set around pricing may matter more than market research.
To price your work properly, start with market research.
June 11, 2016
This Robot Intentionally Hurts People--And Makes Them Bleed
What about Asimov's First Law of Robotics?
Asimov's First Law of Robotics is very clear: Robots may not harm people.
These Companies Dream Of Becoming The Lululemon Of The Pajama Industry
The market's latest trend? Pajamas you can wear inside AND outside your house.
Will wearing a ratty college T-shirt and sweats to bed soon go out of fashion? The pajamas industry is growing, and retailers aren't sleeping on how to reinvent the bygone ensemble.
5 Of The Juiciest Rumors About Apple's WWDC
Apple's big developer shindig is on Monday—and, as usual, some truthy-sounding stories are bouncing around Silicon Valley.
Typically, before big Apple press events, much of the news leaks out beforehand. But in front of this year's Worldwide Developers Conference (WWDC), Apple has managed to keep a pretty tight lid on things.
Under My Skin: The New Frontier Of Digital Implants
"Biohackers" are putting microchips and magnets in their bodies for everything from unlocking the front door to detecting moon earthquakes.
Tim Shank can guarantee he'll never leave home without his keys. Why? His house keys are located inside his body.
Defense Researchers Plan To Bring "GPS" Where It's Never Gone Before: Under The Sea
A system of audio transmitters would stand in for GPS's satellite broadcasts and let underwater drones navigate without surfacing.
We take for granted that GPS can get us where we're going pretty much anywhere on earth, but there's one important place satellite navigation systems are essentially guaranteed not to work: under the sea.
How Banks Learned To Stop Worrying And Love The Blockchain, Bitcoin's Underlying Tech
Bitcoin was going to disrupt the world's big banks. Instead, its technology is poised to save them billions of dollars.
When bitcoin first appeared a little over eight years ago, early adopters saw the potential to disrupt the big banks of the world.
Director Duncan Jones Wants To Break Hollywood's Abysmal Video Game Adaptation Streak
By understanding gaming culture and battling execs, Duncan Jones may help usher in a new era of video game films with Warcraft.
The amount of experience you have on paper doesn't always equate to what opportunities may drop in your lap. Prime example: Colin Trevorrow had just a short, a doc, a TV movie, and an indie on his resume before helming the $1.6 billion blockbuster Jurassic World.
June 10, 2016
The Michael Jackson Ads That Made Former Pepsi CEO Roger Enrico A Marketing Legend
Enrico, who passed away on June 1, created "the choice of a new generation" and modern pop culture marketing.
Today, it's everywhere. Celebrities endorsing brands, brands integrating themselves into pop culture through film, TV, music, and social media. But in the early 1980s, this was all new, untapped territory. And that's when Pepsi bought the biggest pop star in the world.
Brilliantly Mundane: 9 Ways Boring Brands Turned Ugh, Meh, And Bleh Into Big Business
Oscar, Acorns, Dollar Shave Club: Boring brands are the new cool kids. Here are nine key insights into their success.
Health insurance. Bras. Tax prep tools. Investment products. Chinos. These aren't products that people are typically excited to talk about, let alone shop for. Yet these product categories have enjoyed a surge of youthful relevance, and a handful of "boring brands" are attracting loyal—and in some cases outright fanatical—consumers by designing shopping experiences that can actually border on pleasant.
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