George Marshall

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Born
in The United Kingdom
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September 2009


George Marshall is the founder of Climate Outreach based in Oxford UK, and over the past 25 years has worked at all levels of the environmental movement including senior positions for Greenpeace US and the Rainforest Foundation.

He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government and counts major environmental organisations, politicians, faith groups, businesses and trades unions among his clients.

And he loves reading and writing about comics!

Average rating: 4.26 · 1,103 ratings · 170 reviews · 2 distinct worksSimilar authors
Don't Even Think About It: ...

4.26 avg rating — 1,074 ratings — published 2014 — 5 editions
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Carbon Detox

4.41 avg rating — 29 ratings — published 2007 — 2 editions
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“The bottom line is that we do not accept climate change because we wish to avoid the anxiety it generates and the deep changes it requires. In this regard, it is not unlike any other major threat. However, because it carries none of the clear markers that would normally lead our brains to overrule our short-term interests, we actively conspire with each other, and mobilize our own biases to keep it perpetually in the background.”
George Marshall, Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change

“The answer to the partisan deadlock and public disinterest starts, I am convinced, with finding new messengers rather than finding new messages, and then creating the means for them to be heard.”
George Marshall, Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change

“This is why I have become convinced that the real battle for mass action will not be won through enemy narratives and that we need to find narratives based on cooperation, mutual interests, and our common humanity.”
George Marshall, Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change




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