Daisy Whitney's Blog, page 13

A Match Made in iPad Heaven

Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follets bestseller The Pillars of the Earth with a so-called "amplified edition." This is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has...

Mocking, Cats and LolCats

How could I resist this?

What Advertisers Want: Data, Data and MORE Intent-to-Purchase Data

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week's New Media Minute how advertisers and publishers can use that data to improve their campaigns.
Tags: daisy whitney, new media minute, natpe, digitalsmiths, emarketer, break media, keith richman, intent to purchase, ad effectiveness, break.com, metrics

First Draft Suckage

I did it again.

The same thing I did with my first novel, my second, my third, my fourth, my fifth and my sixth. This time with the seventh, I convinced myself my first draft was actually good. That it was showable. That it was not an embarrassing steaming pile of doo.

Guess what?

I WAS WRONG.

First drafts are never good. But yet because I was working off an outline, because I was methodical about daily revisions, because I carefully proofed the most recently written chapters each week, I was...

In Bed With a Brand

Is brand integration the best solution for digital content providers? Maybe not, said Disney's Chris Williams in this week's New Media Minute. When I asked him at the NATPE LATVFest about the future of online ads, he offered a contrarian point of view for a programmer on why pre-rolls are better. I also caught up with Revision3′s CEO Jim Louderback and he shared his view on what it takes to survive in online video.Tags: daisy whitney, new media minute, natpe, la tv fest, the platform, a

A writer's needs…

What does a writer need most?

An idea, sure. A word processing program. The discipline to write it down. The caffeine to keep going. And?

Critique partners.

They are absolutely vital. I have a close group of writing girlfriends and I can not imagine surviving this business without them. We share each other's work, offer feedback at the right times and are all invested with making our novels the best they can be. Which means, we tell the truth. We pick chapters apart. We say, "It's not ready...

I am a Guerilla Book Marketer

I left some "The Mockingbirds" graffiti at YouTube headquarter this week. Don't be surprised when the company's employees buy my book in droves (which you can do by pre-ordering here!)

Blue Shoes! Gobs of Blue Shoes!

As promised earlier this week, here are my FOUR PAIRS of blue shoes!

I know, I know. It's completely excessive. It's completely unnecessary. But it's totally fun!

Secrets…why we love them…

Secrets. They are the fuel of conversations, of trouble, of conflict, of novels.

That's why when debut young adult author Holly Cupala reached out to me about her book TELL ME A SECRET (released last week!), I jumped on the chance to do a vlog interview with her. What did we talk about? Why, secrets of course! Why they are so compelling, why she was drawn to them for her novel and some of the best secrets in YA lit. Here it is with the description of her novel below!

It's tough living in the...

Island Summer by Jenny O'Connell

What's better than one book from an author you like? Two, released simultaneously!

Kind of cool, huh? That's what Jenny O'Connell's publisher is doing with her new young adult series "Island Summer." The first two books "Local Girls" and "Rich Boys" were recently released and I'm excited to tell you about them for two reasons. One, Jenny is part of the Girlfriend's Cyber Circuit and, two, I really liked her previous novel "The Book of Luke."

Here's a description of the two new books.

In LOCAL...