Lynn Serafinn's Blog: Trentino Genealogy, page 6

Keeping Our Ancestors Alive: Reflections on the Day of the Dead

Genealogist Lynn Serafinn and her grandson, Percy, celebrate Il Giorno di Morti (The Day of the Dead), and discover the power of fil ò – family storytelling.

Like many, if not most, people of Trentini descent, I was raised Roman Catholic (although, in my case, I probably owe my religious education more to my Irish mother than my Trentino-born father). For Catholics, the first two days of November are special holy days.

November 1st is ‘All Saints Day’, the purpose of which is to honour the memory of all the saints in Heaven, ev...1

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Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world.

My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve been trying to finish the edits of a book I am writing on blogging. But the other reason – and probably the more formidable one – is that I have been going through a bit of a dry spell on knowing what to write. I mean, I’ve been talking about marketing – a...

5 Ways Being a Public Speaker Can Help Your Ethical Business

Lynn Serafinn discusses the down-side of public speaking, and explains how you CAN benefit from a speaking career when it is part of the bigger picture.

As thought leaders, our commodities are information and ideas. We are driven by values, and we want to share those values with the world. That is why so many service-oriented professionals these days – such as coaches, consultants, therapists and health professionals – dream of becoming public speakers. Some are content to speak to small, tar...

10 Steps for Turning Your Blog Content into a Book or eBook

Blogging & marketing strategist Lynn Serafinn explains why repurposing your blog articles is good for business, and offers 10 tips on how to do it properly.

If you’ve been blogging for a while, you might have caught the ‘writing bug’. For many, this means making the shift from simply being a ‘writer’ to a published ‘author’.

Having a published/self-published book can be deeply satisfying on a personal level. But on a practical level, it can also help you expand your ideas and reach a wider au...

Why Speaker Agreements Are a TERRIBLE Idea

Business and marketing strategist Lynn Serafinn explains why asking your webinar or telesummit guests to sign a contract can do much more damage than good.

Webinars. Teleseminars. Telesummits.

Whatever you call them, they’re all fundamentally the same in that they are online events used as promotional tools for products offered by the event organiser. Typically, the public can listen to these events for free, but there is inevitably some kind of ‘upsell’ (i.e. a sales pitch) during the broa...

How to Set Up Twitter ‘Follow Rules’ in ManageFlitter

Social media strategist Lynn Serafinn shares her strategies for finding followers on Twitter, using ManageFlitter’s Remote Account Management feature. Pt 2 of 2.

Part 1 of this 2-part series on using ManageFlitter was entitled ‘How to Use ManageFlitter to Get New Followers on Twitter’. If you haven’t read it, you can catch up by clicking HERE.

In that article, I explained that the best way to gain new Twitter followers is to find your ideal follower and follow them first. I introduced a prog...

How to Use ManageFlitter to Get New Followers on Twitter

Social media strategist Lynn Serafinn shares her top tips on how to grow your audience on Twitter using ManageFlitter’s Remote Account Management feature. Part 1 of 2.

In my Twitter book Tweep-e-licious! I talked about a programme I used called Tweet Adder, which gave users the ability to set up queues of people they wanted to follow on Twitter. However, some months ago, due to repeated violations of Twitter’s terms of service, Tweet Adder went out of business. To say I was disappointed with...

Blog Visitors – Just HOW Engaged Are Your Top 10%?

Pt 2 of ‘Blog Statistics – A Guide for Small Business Owners’. Lynn Serafinn shows how statistics can shed light on whether our readers like our blog content.

In Part 1 of this 2-part series on blog statistics, we looked at a few of the most fundamental types of statistics that can help you understand more about your blog, your content and your readers. If you missed Part 1, you can read it by clicking here.

In that article, we defined ‘visits’ (or ‘visitors’) vs. ‘unique visitors’, and too...

Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing.

One of the business and marketing services we offer our clients is blogging support. As part of that service, we review their blog statistics every six weeks, to get a better idea of how well our marketing efforts are working. While just the WORD statistics can make many business owners’ eyes glaze over, I find them fascinating. I like to l...

10 Ways Technology Can Create and Grow Better Relationships

Lynn Serafinn looks at how modern technologies have helped businesses grow, reconnected families and enabled many to express themselves who otherwise could not.

This week I read an interesting article by blogger Bryan Kramer entitled ‘How Technology Affects Human Relationships’.1 Kramer’s main point was that ‘it’s great that we have the technology to connect with people across the globe instantly, but there’s also a sense of disconnection’. He went on to cite many ways in which technology of...