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Andy Sernovitz

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Andy Sernovitz’s books

Average rating: 3.94 · 1,630 ratings · 85 reviews · 3 distinct works • Similar authors

	Word of Mouth Marketing: How Smart Companies Get People Talking 3.94 avg rating — 1,599 ratings — published 2006 — 24 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Word of Mouth Marketing: The Comic Book by Andy Sernovitz, Shane Clester (Illustrations) , Cale Johnson (With) 3.83 avg rating — 30 ratings — published 2012 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Buzz marketing. El poder del boca a boca really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Andy Sernovitz

“You should try to build word of mouth into every advertising campaign.”
― Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking

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“Real word of mouth dips in and out of different spaces. You eat at a good restaurant. You mention it to people at the office. One of them emails your recommendation to his wife. She emails four friends, and they have lunch there. Two mention the restaurant to other friends at a party, and one of them blogs about it. Someone reads the blog and calls a buddy about eating there. They review it online. You get the idea.”
― Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking