Leslie Poston's Blog

October 7, 2013

Each time we have a government shutdown, it has a direct and near-immediate impact on your small to medium business. You feel the squeeze right away. As time wears on, government bickering erodes buyer confidence. When that happens, it doesn’t just hurt your bottom line – it impacts your marketing efforts and your ability to […]

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Published on October 07, 2013 09:59 • 108 views

September 26, 2013

The web is frothing with marketers who are not happy with Google’s encryption of search data for all searches this past month. SEO practitioners are especially wound up over this, as are some marketers who haven’t yet adopted more complex metrics. Also hard hit are marketers who have been using keyword data as a selling […]

The post Google Killed Keywords, And Savvy Content Marketers Are Fine With That appeared first on Magnitude Media.

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Published on September 26, 2013 10:26 • 61 views

September 25, 2013

Recently, Popular Science made headlines in the content marketing world by turning off it’s comments. This was a last-ditch effort to keep the focus on science in the face of what we call comment trolls, as well as a response to the proven effects this kind of commenting has on knowledge itself. From the original […]

The post Does Every Blog Need To Keep A Live Comments Section? appeared first on Magnitude Media.

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Published on September 25, 2013 10:47 • 48 views

September 23, 2013

So, you want a job in social media. The most interesting thing about getting a job in an industry that is centered around connections is how much your social presence acts like your living resume and proof of your skills and knowledge of the job. Recently, I’ve seen some interesting responses to jobs posted online, […]

The post How To Use Social Media In Your Job Search appeared first on Magnitude Media.

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Published on September 23, 2013 21:33 • 29 views

July 17, 2013

If you are in Content Marketing, an addition to the Google Analytics API from June should make your year: a Content Experiment API. That’s right, now you can play with different types of content and see how the results vary without needing to use redirects, test from the server and other cool features. This is [...]

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Published on July 17, 2013 11:07 • 65 views

July 15, 2013

  Didn’t win a copy of Leslie Poston’s book Social Media Metrics for Dummies in the Goodreads contest this month? You can grab a copy right here in our store. We have a handful left available. Shipping costs of Social Media Metrics for Dummies are included if you live in the US. Don’t miss out [...]

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Published on July 15, 2013 09:52 • 38 views

July 6, 2013

  The month-long giveaway of 10 signed copies of Social Media Metrics for Dummies has ended! There were 404 entries over on GoodReads, and 10 winners were chosen at random from the entries.       The winners are: Pamela D Katrinka W Dominica P Linda M Alex A Franco R Joe H Kimber B [...]

The post Winners of the Social Media Metrics for Dummies Giveaway Announced appeared first on Magnitude Media.

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Published on July 06, 2013 10:45 • 73 views

July 5, 2013

  Today eContent Marketing Magazine announced their Content Marketing 50 for July 2013. Leslie Poston joins such long standing content innovators as Ann Handley and Joe Chernov on the list of content marketers worth watching. That list is packed full of people who excel in the content marketing arena. You absolutely can’t go wrong checking [...]

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Published on July 05, 2013 14:27 • 34 views

July 1, 2013

Poking around the top level of the site metrics over the last day, I saw that the most visited single post in 24 hours was an old post from 2009 called Hashtag 101. Doing some digging, I found that people were finding that post in their frustrated searches centering around Facebook – since that post [...]

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Published on July 01, 2013 21:42 • 29 views

June 26, 2013

In my post Clipping Content is Not Fair Use last week, I talked a bit about making the switch from a content curation focus to an original content focus. It’s no walk in the park to devote your time and energy into making content that is all original, but it is wholly worth the effort. [...]

The post A Path to Consistent Content Creation appeared first on Magnitude Media.

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Published on June 26, 2013 12:51 • 42 views