Leslie Poston's Blog
October 7, 2013
Each time we have a government shutdown, it has a direct and near-immediate impact on your small to medium business. You feel the squeeze right away. As time wears on, government bickering erodes buyer confidence. When that happens, it doesn’t just hurt your bottom line – it impacts your marketing efforts and your ability to […]
September 26, 2013
The web is frothing with marketers who are not happy with Google’s encryption of search data for all searches this past month. SEO practitioners are especially wound up over this, as are some marketers who haven’t yet adopted more complex metrics. Also hard hit are marketers who have been using keyword data as a selling […]
The post Google Killed Keywords, And Savvy Content Marketers Are Fine With That appeared first on Magnitude Media.
September 25, 2013
Recently, Popular Science made headlines in the content marketing world by turning off it’s comments. This was a last-ditch effort to keep the focus on science in the face of what we call comment trolls, as well as a response to the proven effects this kind of commenting has on knowledge itself. From the original […]
The post Does Every Blog Need To Keep A Live Comments Section? appeared first on Magnitude Media.
September 23, 2013
So, you want a job in social media. The most interesting thing about getting a job in an industry that is centered around connections is how much your social presence acts like your living resume and proof of your skills and knowledge of the job. Recently, I’ve seen some interesting responses to jobs posted online, […]
July 17, 2013
If you are in Content Marketing, an addition to the Google Analytics API from June should make your year: a Content Experiment API. That’s right, now you can play with different types of content and see how the results vary without needing to use redirects, test from the server and other cool features. This is [...]
July 15, 2013
Didn’t win a copy of Leslie Poston’s book Social Media Metrics for Dummies in the Goodreads contest this month? You can grab a copy right here in our store. We have a handful left available. Shipping costs of Social Media Metrics for Dummies are included if you live in the US. Don’t miss out [...]
The post Get a signed copy of Social Media Metrics for Dummies appeared first on Magnitude Media.
July 6, 2013
The month-long giveaway of 10 signed copies of Social Media Metrics for Dummies has ended! There were 404 entries over on GoodReads, and 10 winners were chosen at random from the entries. The winners are: Pamela D Katrinka W Dominica P Linda M Alex A Franco R Joe H Kimber B [...]
The post Winners of the Social Media Metrics for Dummies Giveaway Announced appeared first on Magnitude Media.
July 5, 2013
Today eContent Marketing Magazine announced their Content Marketing 50 for July 2013. Leslie Poston joins such long standing content innovators as Ann Handley and Joe Chernov on the list of content marketers worth watching. That list is packed full of people who excel in the content marketing arena. You absolutely can’t go wrong checking [...]
July 1, 2013
Poking around the top level of the site metrics over the last day, I saw that the most visited single post in 24 hours was an old post from 2009 called Hashtag 101. Doing some digging, I found that people were finding that post in their frustrated searches centering around Facebook – since that post [...]
June 26, 2013
In my post Clipping Content is Not Fair Use last week, I talked a bit about making the switch from a content curation focus to an original content focus. It’s no walk in the park to devote your time and energy into making content that is all original, but it is wholly worth the effort. [...]