Harper W. Boyd Jr.


Died
November 15, 2000


Harper W. Boyd Jr., the first recipient of the Sebastian S. Kresge professorship in marketing at Stanford Business School, had a long career in education that began in 1952 when he joined Northwestern University as an associate professor shortly after earning his PhD there. His professional career officially ended when he retired from the University of Arkansas at Little Rock in 1988. Unofficially, Boyd continued teaching as a volunteer and led the university's Business Forum, a lecture series that brought nationally known speakers to Little Rock. Over his lifetime, he was the author, co-author, or editor of at least 50 books and more than 100 articles, an editor of the Journal of Marketing Research, and a member of the editorial board of t ...more

Average rating: 3.56 · 62 ratings · 3 reviews · 10 distinct works
Colour Atlas Of Clinical An...

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4.69 avg rating — 16 ratings — published 2000 — 6 editions
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Marketing Management: A Str...

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3.40 avg rating — 5 ratings — published 1972 — 4 editions
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Marketing Management

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2.75 avg rating — 4 ratings — published 1992 — 4 editions
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Cases In Advertising Manage...

3.50 avg rating — 2 ratings — published 1964
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Marketing Research: Text an...

liked it 3.00 avg rating — 2 ratings — published 1977 — 4 editions
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Marketing Management

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Marketing Management

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The Best of Eric Clapton

4.31 avg rating — 13 ratings — published 1987 — 10 editions
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Marketing Strategy: A Decis...

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3.71 avg rating — 42 ratings — published 1991 — 19 editions
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Marketing Strategy

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4.18 avg rating — 17 ratings — published 1991 — 4 editions
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