Dev Patnaik

Dev Patnaik



Dev Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard.
When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, d
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Average rating: 3.84 · 415 ratings · 51 reviews · 3 distinct worksSimilar authors
Wired to Care: How Companie...

3.85 avg rating — 405 ratings — published 2008 — 6 editions
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Needfinding: Design Researc...

3.50 avg rating — 10 ratings — published 2013 — 4 editions
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Give Your Business a Heart

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0.00 avg rating — 0 ratings — published 2014 — 2 editions
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“The best organizations and the ones that survive economic tsunamis are those with emphatic cultures and managers who are able to step outside themselves and walk in someone else's shoes.”
Dev Patnaik

“When producers can see the impact that their business decisions have on their customers, they instinctively change their behavior to generate more positive effects.”
Dev Patnaik, Wired to Care: How Companies Prosper When They Create Widespread Empathy

“A tiger might attack them while they slept, but no one ever got sick for lack of fresh air.”
Dev Patnaik, Wired to Care: How Companies Prosper When They Create Widespread Empathy



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