Professor Claire Squires is Director of the Stirling Centre for International Publishing and Communications at the University of Stirling, Scotland, and director of the Scottish Graduate School for the Arts and Humanities. Her publications include Marketing Literature: The Making of Contemporary Writing in Britain (2007) and. as co-editor, the Cambridge History of the Book in Britain: Volume 7, The Twentieth Century and Beyond (2019). With Beth Driscoll, she is co-founder of the conceptual school Ullapoolism, with their jointly authored publications, including Publishing Bestsellers: Buzz and the Frankfurt Book Fair (2020) and articles on book festivals, sexual harassment in publishing, and the smell of books.