Arthur Hughes



Average rating: 3.99 · 28,646 ratings · 1,552 reviews · 45 distinct worksSimilar authors
Testing for Language Teachers

3.80 avg rating — 122 ratings — published 1989 — 7 editions
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English Accents and Dialect...

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3.77 avg rating — 52 ratings — published 1996 — 10 editions
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Pixel

4.33 avg rating — 3 ratings — published 2012 — 3 editions
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Pursuit of Truth

3.33 avg rating — 3 ratings — published 2011 — 2 editions
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Testing English For Univers...

really liked it 4.00 avg rating — 2 ratings — published 1988
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Current Developments in Lan...

really liked it 4.00 avg rating — 2 ratings — published 1983
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Trump & The Guardian Aliens

it was amazing 5.00 avg rating — 1 rating
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de Necessariis Observantiis...

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English Accents and Dialect...

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Артур Хьюз [Artur Hyuz]

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“One result of this productive system is that the middle class has grown from being about 15 percent of the population in 1920 to being 86 percent of the population in 2011. While some of the population always seem to live at the poverty line, the vast majority of Americans today are affluent compared to their grandparents. They have the money to buy the products produced by American industry. In the process, the definition of poverty has changed. The majority of Americans who are classified by the government as living at the poverty level have indoor plumbing, color television sets, cell phones, air-conditioning, washers and dryers, microwaves, automobiles, and access to free health care. They are also a significant buying group.”
Arthur Hughes, Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

“The big problem is that the messages, while they can be and sometimes are personalized, are seldom filled with dynamic content based on what we know about each customer. We have these rich databases, but we do not use the rich data that they hold. To use it requires many creative staff members who dream up the dynamic content. The thought is, “Subscribers who are over 65 have certain interests, while other subscribers are college students who have different interests. We will vary our messages based on this knowledge, and also do that for about a half-dozen other subscriber segments to make our relationships richer for them and more profitable for us.” This makes a lot of sense, but few marketers today are doing anything like that. They are blasting identical content to every subscriber or customer whose e-mail or address they can get their hands on.”
Arthur Hughes, Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program



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