Chris Cooper's Blog, page 29

“My Staff Member Made All the Sales”

“My CSM made all the sales. If you’d like her on (the podcast), too, let me know.”

Gym owner and Two-Brain mentor Brian Foley sent this message when I asked him to come on “Run a Profitable Gym” and explain how he closed 22 sales in July at his gym, Activate, in Ireland.

As the fitness industry evolves, comments like this are much more common.

Owners of successful gyms just aren’t wearing every hat these days.

Instead, they’re hiring and training people who can do great work for them.

Few gym owners hit the ground running with a complete staffing plan.

Most of us—including me—ripped into the owner-operator model with reckless abandon, overconfidence, and a huge supply of ambition and energy. That’s not a bad thing: In the early days it’s normal for an entrepreneur to work very hard and spend time before they have any money to invest.

The mistake is thinking this plan is sustainable.

I held on for several years, then hit total burnout. Others lasted longer. And some found the solution well before I did: hiring.

It’s just not reasonable to think you can and should do every job forever. You’re going to run out of time. You’re also being arrogant: There’s no way you’re the best at absolutely everything.

So put your ego aside and reclaim your time by hiring people. You can hire pros who come plug-and-play ready to do a better job than you can, or you can hire for personality and train.

Brian took the latter course at his gym. He hired a client success manager (CSM) who understood and embraced his vision for the business, then mentored her to perform at a level that’s now much higher than his own.

The result? He sets the tone for the business; lays out the vision; tracks key performance indicators; and provides feedback, coaching, training and mentorship.

His CSM crushes it in the sales office by getting leads to book appointments, show up for appointments, and buy the solution to their health and fitness problems.

With his CSM running the show, Brian’s funnel in July looked like this:

27 people booked appointments.24 showed.22 bought.

These are great numbers. Only three appointment bookers did not show up. And only two people who showed up didn’t buy something. This funnel has very few leaks.

By the way, one of the two people who didn’t buy was referred out to another gym that could serve her needs better. Brian’s CSM solved the client’s problem by pointing her to the right gym, not by pushing her into a program that wouldn’t help her accomplish her goals.

At Activate, Brian used a greasy, airtight funnel to add 22 high-value clients in a single month, and he didn’t have to close a single sale personally. He just hired a great person and helped her acquire the skills she needed to thrive.

I know of another Two-Brain gym that generates a ton of revenue with a slightly different plan: They hired a monster of a sales manager and set the very experienced new staff member loose.

Either approach works.

The common theme between them: Owners are offloading important jobs properly so they get the results they want.

So this is your reminder:

If you are wearing every single hat in your gym, start offloading roles so you can focus on CEO-level tasks.

Where do you begin? Try cleaner, then work your way up the ladder.

Two-Brain has an exact, step-by-step plan for this—we call it “climbing the value ladder.” And all the top gym owners who come on our podcast have used this process to grow their businesses.

To hear more about it, book a free call here.

The post “My Staff Member Made All the Sales” appeared first on Two-Brain Business.

Closing King Shares Secrets of Airtight Gym Sales Funnel

To watch this episode on YouTube, click here.

Brian Foley: “She (a lead) was one of the statistics that didn’t sign up, but you know, the best solution for her was to refer her to a powerlifting gym in town. And we do that regularly. And we just say, ‘OK, this is not what we focus on, but we can recommend some great gyms in town, and you should go there.’

“So that’s a very clear indication that our moral compass is very much fixed in the direction that we want it to be. It really is helping for us. So when we meet with that prospect, we’re so confident that we can help them. We really are. And (my CSM) Angela says that every time I catch up with her. She’s like, ‘I’m just confident. It’s such a privilege to just be able to help people.’

“So if we can’t help them, we’ll tell ’em to go where they should go. But what really drives the approach is just listening to people, hearing their pain point and just showing that there is support there for them and that we’ve got a solution that can help them. … So we don’t try to sell them something that we don’t offer, essentially.

“We always lead with that genuine belief of help first, showcasing that we can help them. It’s not about having tactics. It’s just about being very clear, being up front, being honest and really caring about the person that walks in the door and listening to their story.”

The post Closing King Shares Secrets of Airtight Gym Sales Funnel appeared first on Two-Brain Business.

5 Reasons Your Facebook Ads Aren’t Working (and How to Fix Them)

By John Franklin, Two-Brain chief marketing officer

I get it: You’re spending time and money on Facebook ads, and the only person who seems to be getting rich is Mark Zuckerberg.

Before you blame the platform or say “six-week challenges don’t work anymore,” let’s talk about what’s actually going on.

Facebook ads do work—but most gym owners aren’t using them the right way. The problem isn’t the tool; it’s how you use it.

So let’s break it down. Here are five reasons why your Facebook ads aren’t working—and, more importantly, how to fix your marketing.

1. Your Offer Falls Flat

You might have the best gym in town, but if the offer on your ads doesn’t hit people like a sledgehammer, you will burn your hard-earned cash. Yep, I said it.

I’ve seen gym owners try to reinvent the wheel with their offers because “six-week challenges just aren’t our brand.” Guess what? There’s a reason the six-week challenge is the most pervasive offer in the industry: It’s simple, it’s compelling, and it gets people in the door.

You need an offer that makes people say, “I need to buy this now.”

A great offer should:

Solve a burning problem for prospects.Encourage prospects to act now.Show prospects what to do next.

People are busy and distracted, and they’re scrolling a mile a minute. If your offer doesn’t smack them in the face with value, it won’t work.

2. Your Creative Doesn’t Stop the Scroll

Your ad is made up of three things: a headline, some copy and an image or video.

But here’s the thing: Nobody’s reading the copy if your image or video doesn’t stop people from scrolling past your ad.

Once you’ve got their attention, the headline should hook them, and then the copy seals the deal. It might take months of testing headlines, copy and creative before you have a winning ad, but the effort is worth it. A winning combination can be worth hundreds of thousands of dollars in revenue.

Once you have a winner, don’t get complacent. Facebook’s algorithms are constantly changing, so what worked last month might be dead in the water today.

That’s why you’ve got to test, tweak and refine your ads constantly. It’s about making small, incremental improvements. Swap a few words in your headline and test a new filter on a high-performing image; you never know what will breathe life into a winning campaign.

3. Your Targeting Is too Wide

You’re not Starbucks, so stop advertising like you are.

Too many gym owners cast a net that’s too wide.

Let me ask you this: How many people are driving 20 miles to your gym? Probably none.

Narrowing your targeting will put your ad in front of people who are more likely to buy.

Consider these factors:

Radius: The average gym-goer commutes 4 miles. People want convenience, even it means sacrificing quality. If your gym is near some non-affluent areas, target by zip code instead of by radius.Gender: Focus on women—they tend to engage more with Facebook and Instagram ads.Age: Keep your age targeting relevant. If your gym’s core demographic is 28–38, don’t waste ad spend on teenagers or retirees.

Remember, reaching the right audience more frequently is better than reaching the wrong audience at scale.

4. You Don’t Understand Your Metrics

Here’s the harsh truth: Many gym owners are clueless about their ad metrics. They see a $100 ad spend produce zero clients and freak out, shutting off campaigns before the ads can actually do their job.

To win the game of online advertising, you need to understand:

How much you’re spending.What it costs to acquire a customer.The front-end value of a customer.The lifetime value of a customer.

Big companies know these numbers cold. Netflix loses about $75 to get a new user up front but makes it back in spades over the long haul.

The same applies to your gym. If you spend $800 to get someone in the door for a $300 challenge, you’re losing money on the front end. Many gym owners quit with these kinds of numbers. But if the average person sticks around for 21 months and pays $200 a month, you have a winning campaign on your hands. It just takes a little time to play out.

Don’t kill your golden goose; understand the math before you hit the panic button.

5. You’re Underspending

Facebook ads are more expensive than they were a decade ago, and it’s not even close. Gone are the days of 50-cent leads and $20 new members. If you’re spending $2 a day on ads, it’s no wonder you think they don’t work. Your ads aren’t getting enough reach for Facebook to optimize them properly.

Spend at least $500 to $1,000 before evaluating a campaign’s effectiveness.

Yes, I get it—dropping that kind of cash feels risky if you’re new to this. That’s why it’s best to do it with the help of a certified marketing mentor.

Bonus: You’re Taking too Long to Respond to Leads

“The leads are bad” is a common gripe I hear from gym owners who give up on ads too soon.

If this is you, I have great news: It’s not your ads; it’s you.

Leads are perishable. The longer you take to respond, the colder they get. The gyms that crush it with Facebook ads respond fast. And by “fast,” I mean “within the first hour.”

One study found that you’re 60 times more likely to qualify a lead if you reach out within the first hour versus waiting 24 hours or more.

I get it—you’re busy and understaffed. While it’s not as effective as a personal call, a tool like Kilo’s Gym Lead Machine can send prospects an instant message the second they opt in.

Time kills all deals—don’t let your hard-earned prospects die.

Stop Complaining, Start Fixing

If you’re someone who says “Facebook ads don’t work,” shift the narrative and ask a new question: “Why don’t Facebook ads work for me?”

Facebook generated $131 billion in ad revenue last year, so ads are working for some people.

If you’re doing something wrong, don’t take it personally. Every novice marketer has made these expensive mistakes.

The good news? You can fix them.

Dial in your offer, fine-tune your creative, target smarter, understand your metrics, and—this is important—spend enough money to let Facebook do its thing.

And for the love of everything, don’t let those leads sit there like forgotten leftovers in the fridge.

Facebook ads can be a gold mine for gyms—if you work the system right. Get after it and you’ll see the results.

The post 5 Reasons Your Facebook Ads Aren’t Working (and How to Fix Them) appeared first on Two-Brain Business.

Paid Ads and Gyms: What You Need to Know

Want a steady stream of new clients?

You need four marketing funnels running at all times.

Here they are:

Before you run ads, you should set the three other funnels up: the referral funnel, the content funnel and the organic social media funnel. Each multiplies the value of paid ads:

Referrals double your return on ad spend.Content builds trust with cold leads.Organic social media lets you build a better audience for your ads and give people little samples of your personality. A lead who clicks through your ad with no other context will be very cold.

Paid ads aren’t an art; they’re a science. And we teach Two-Brain gym owners how to be scientific about ads so they get real results and know they aren’t wasting money.

Here are the most important things to know about the paid ads funnel:

1. Know your numbers. It’s easy to say “my ads don’t work!” but when we audit a gym’s marketing funnels, we often see the ads do work but their sales process is broken. Or their lead-nurture process doesn’t work. Or their website doesn’t work. Before you can determine what to spend on paid ads, you need to know your set rate, show rate and close rate. (We teach you what these are and how to measure them in our mentorship program.)

2. Boost your best organic posts first. If you don’t have good traction with your organic posts, you probably won’t be good at creating ads. Think of investing in ads as pouring gasoline on an already-burning fire. The bigger the fire, the greater the effect of the gasoline. If you’re not good at consistently posting on social media, it’s too early to pay for ads. Two-Brain clients can easily build a publishing habit: There are hundreds of posts, images, AI prompts and graphics for them to swipe from our Content Vault. Spend $5 a day boosting your three best posts before you set up an ad campaign.

3. Set up ads and test them. Use a mentor to jump through months of trial-and-error, but do not use an agency to run your ads for you at this stage. Remember when I said that paid ads are a science, not an art? That means you’re going to be systematic about testing—and digital platforms are now very, very good at promoting your best-performing ads above your lesser efforts.

Here’s what Two-Brain chief marketing officer John Franklin has to say:

“Facebook has gotten really good at optimizing ads on its own platform. When we started, there used to be a whole science to getting all these different creative variants in there and testing them and structuring the campaigns and building the architecture that allowed you to do this.

“But really all you need now is to dump a lot of ingredients into the machine. So you just feed it a bunch of headlines, you feed it a bunch of images, you feed it a bunch of videos, and you feed it a bunch of creative, and Facebook’s going to slice and dice and push that out in as many variations as it can.

“And it will naturally—assuming you’re giving it enough spend—find the winners.”

So if platforms will help you determine your very best ad, how do you measure its effects on your business? Good ads for gyms create a measurable increase in leads to your site. If your site doesn’t measure the number of leads you’re getting, go back to Step 1 above.

5. When your ads are generating leads, you must follow up as quickly as possible, with the goal of booking a No Sweat Intro. You can automate parts of this process, but nothing beats a live person calling or messaging as soon as a lead enters the funnel—within five minutes is ideal, and within 24 hours is good. Some leads won’t book. That’s OK—keep in contact and warm them up until they’re ready to book.

6. When a No Sweat Intro is booked, send a confirmation, then regular reminders. If a lead doesn’t show, re-book ASAP.

7. In your No Sweat Intros, use the Prescriptive Model to sign up high-value clients.

8. Finally, you can outsource the advertising process only when you understand your metrics, have someone who will report on the process and know how to fix the process when it eventually stops working. (This could be months or even years, but eventually every ad campaign will stop working—and you won’t know it’s stopped until you understand your metrics.)

Ad Agency?

Hiring an ad agency before Step 8 will not help you. It might generate traffic, but you won’t know. You won’t maximize your return on ad spend because you won’t have the other pieces in place. Instead, the agency will maximize the spend instead of the return. Their job is to spend the money.

When an agency leaves—as they eventually will—you’ll be back to square one. It’s better to learn to drive before you buy the car.

The top reason gym owners hire ad agencies is fear: They don’t know how to run ads and they don’t think they can figure it out. We help them do that, and it saves them $3,000 every month in agency costs. Some still decide to hire an agency later, just to save time and energy. I get that. But they’re doing it with their eyes open, and they know how to tell if the agency is doing well with the gym’s money.

When to Run Ads

Should you run paid ads? Yes. After you’ve set up your other funnels.

The most important part of all? Running your metrics so you know if your ads are an investment. “Ad math” is a thing:

When you know how much it costs to acquire a client, how much you earn on the front end and the average lifetime value of a client, you know when your ad funnel is producing more money than it costs. When you know that, you can spend on ads with confidence.

We teach clients how to build all four marketing funnels, in order, in our mentorship programs—and it’s all plug and play. We provide resources, spreadsheets, templates, step-by-step instructions, images, copy, guidance from experts and constant support. Here’s a starting point if you’re on your own:

I know you didn’t open a gym to learn marketing. But when you opened a gym, you accepted the marketing job.

Don’t worry: It’s not complicated when you build your funnels with a mentor.

The post Paid Ads and Gyms: What You Need to Know appeared first on Two-Brain Business.

Why Run Paid Ads? (And How to Know You’re Not Wasting Money)

To watch this episode on YouTube: Click Here

Mike Warkentin: “If you have an ad campaign that’s working really, really well, should you start messing with it? Or should you just ride that thing into the ground? What would you do, John?”

John Franklin: “We don’t kill our winners.”

The post Why Run Paid Ads? (And How to Know You’re Not Wasting Money) appeared first on Two-Brain Business.

1 in 4 People Won’t Go to Your Gym for This Reason

Here’s an incredible stat:

23 percent of people in a Velotric survey will not exercise in public because they’re afraid of appearing in someone else’s pictures or videos.

So even if you have a killer marketing campaign and an amazing consultation and sales process that’s designed to alleviate worries about starting an exercise program, some people will never enter your gym solely because they don’t want to be unintended extras in fitness videos.

A few more stats from the 2023 article, which was based on a survey of 1,006 people:

34 percent of respondents will not train publicly because of body image issues.49 percent think cameras should be outlawed in gyms.80 percent think TikTok is the worst offender when it comes to social-media platforms and gyms.Of the approximately 1 in 10 people who had been recorded or photographed without consent, 46 percent “felt violated” by it.54 percent work out at home most often.

I bring all this up because it’s really easy to be flippant about cameras in gyms.

“I don’t need a policy for this. Who cares?”

Many people don’t care—but it turns out others do. Almost half of survey respondents want media production banned in gyms, and many train at home “to avoid unwanted publicity and uncomfortable body issues.”

This is really an important market segment. People who work out at home because they hate cameras obviously have workout goals and motivation to pursue them. What they don’t have is expertise, programming, personal support, accountability and all the other things you and your coaches provide to clients.

I won’t suggest that you’ll get a flood of new members if you ban cameras at your gym, but I will say that an increasing number of people are going to want to know your rules about filming.

Do you have media rules? Why or why not?

Gym Owner Media Policy Survey

I ran a quick poll in Two-Brain’s private group for clients, and here’s what I discovered:

100 percent of respondents do not have a policy because they do not think it’s needed.One gym owner who does not have a written policy said that phones are “forbidden during classes.”

It’s worth mentioning that these gym owners run coaching gyms, where clients are guided through workouts and have less opportunity to set up two tripods and a ring light before filming their sets.

Still, I’ll close by reminding you that if the Velotric survey is accurate, one in four people will not consider working out at your gym if they think they’ll be on camera, half the fitness market thinks cameras should be banned outright, about one in 10 people has appeared in fitness media without permission, and half of those people were really mad about it.

For my part, I think gyms need to produce media to promote their services and celebrate their members, and they should obtain consent to do so. You should have a media policy in your waiver.

I’d be much more cautious with member-created content, especially in an access gym.

Coaching gyms have more leeway because members generally know each other, but I’d still ensure that everyone in the class is cool if cameras come out—especially cameras on tripods used by “fit-fluencers.”

To help you make your decision and do what’s best for your clients and your business, here are two additional resources:

“Influencer Alert: Cameras Banned in Some U.K. Gyms”

“Should You Ban Cameras at Your Gym? A Lawyer’s Perspective”

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3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment

To watch this episode on YouTube, click here.

Ivan Racic: Our profit these last two months was the same as our average revenue before Two-Brain.

Mike Warkentin: Your profit was?

Ivan: That’s an insane number. And the revenue increase may be almost close to three times.

Mike: Wow!

Ivan: Average revenue right now this year is more than three times the average revenue before Two-Brain.

Mike: So you’re getting a return on your investment in mentorship, I’d say?

Ivan: Uh, yes. And, like you said, it was challenging for me in the past to think about the money I’m gonna invest in Two-Brain, the money I’m gonna invest in ads. Like, I was also the person that was saying, “I can’t spend a hundred bucks.” You know, I was like, “I don’t wanna waste a hundred bucks.” So constantly that mindset is preventing you from actually trying anything. You’re constantly in the same boat. And now when you try something and it works, it kind of develops that strength and a different mindset. Like you need to spend money, but when you see that it’s possible to have a huge return, it opens up your mindset for other future investments.”

Mike: I love it. And I love that you’re tracking those numbers, because if you don’t track the data, you have no idea how to make decisions

The post 3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment appeared first on Two-Brain Business.

How to Know if Your Marketing Is Really Working

“My marketing is working!”

How do you know?

If someone tells me they have a great funnel, I need to see numbers. It’s not enough to say “I get a ton of leads” or “we added a bunch of members.”

If you’re not measuring these metrics, it’s impossible to know if your funnel is a slippery slope that generates ROI or a confusing, clogged calamity that eats money:

Leads: the people who land on your website, fill out a form, respond to a call to action or engage with you on social media. Leads can come from organic media, your social media and paid ads.

Set rate: the number of people who set an appointment to talk about their problems and your solutions. These are people who are interested enough to sit down and hear your pitch.

Show rate: the number of people who book an appointment and actually show up. Sadly, this is rarely 100 percent, but those who show up are serious about signing up.

Close rate: the number of people who buy.

You’ll never hold onto every lead that enters your funnel. It’s impossible. Some will always leak out, and in some cases, that’s a good thing. For example, it would be great if the Navy SEAL who saw your poorly targeted ad didn’t book a sales appointment if your market is 55-plus seniors.

In other cases, leaks are costing you a lot of money. For example, what if a busy mom who desperately needs your help booked an appointment, forgot the time and never received a reminder? She’s gone—and so is your opportunity to help her and grow your business.

If you know your numbers and analyze your funnel, you can find and fix the problems in your marketing. Like this:

Now I’ll give you some quick ideas to help you improve each part of your marketing funnel.

If you need more leads in your funnel, you can:

Increase your ad spend.Refresh your creative.Test an alternate offer.Invite people to follow you on social media.Participate in local Facebook groups and ask people to follow you or your business on social media.

If you need more appointments (set rate), you can:

Improve your speed to contact.Improve your call to action on your website.Open more appointment slots at more convenient times.Increase your outreach volume.Reach out to social-media followers, commenters and likers to start conversations. Then invite them into the gym to chat when the time is right.

If you need to improve your show rate, you can:

Send personal messages through video or text.Build rapport through email or text.Create some scarcity or urgency before your appointment.Set up an automated reminder sequence.Get them into the appointment as fast as possible.Call them or get them on a video chat “right now”—in-person chats are preferable, but sometimes speed is your greatest asset.  

If you need to improve your close rate, you can:

Pre-frame their problem before the appointment.Prequalify your leads.Build rapport.Clarify their problem.Clearly tell them how you’ll help.Create conviction and ask them to sign up.

Of course, not everyone needs to do all of these things at once. A mentor can help you choose your top priority and improve it.

If you’re ready to hear more about that, book a call here.

If not, I’ll give you two more resources, both designed to help you close sales.

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Help Best: Changing Lives Through Coaching

To change lives, you have to Help Best: make the prescription that will help the client, then get the client to accept the prescription.

But you can’t help people change their lives if you can’t even get them into your building.

Prospects must first be coached to do three things on their journey to become clients:

1. You must get them to set appointments to meet you (set rate).2. You must do everything you can to make them show up for those appointments (show rate).3. You must give them clear solutions to their problems and get them to sign up for your program so they can start changing their lives (close rate).

That’s three simple steps—but no part of the process is easy. In fact, most gyms bleed clients at every stage.

Here’s a common scenario: A gym owner spends time and money on Facebook ads or media content or other advertising. They drive clients to their website:

The potential client doesn’t book an appointment.Or the lead doesn’t show up for the booked appointment.Or the lead shows up but doesn’t sign up.

The end result in every case is that someone who needs help doesn’t get it.

If you’re serious about improving health and fitness—I know you are—you must seal up the holes in your marketing chain.

We study these chains in gyms all over the world every month, and we rank them by set rate, show rate and close rate. Then we ask the gym owners what they’re doing to post industry-leading stats.

I’ll give you quotes from this month’s leaders after I roll out July’s marketing leaderboards:

First, you should know that these numbers aren’t flashes in the pan. We asked the owners if the stats were out of the ordinary. Almost all leaders said no.

“We regularly close this volume and at this percentage.”“It’s a fairly ordinary number.”“We expect this trend to continue as we are going strong in only the first week of the new month. We’ve closed five of five sales thus far for September (at the time of this interview, very early in the month).”

Now, here’s what our leaders did to post those numbers.               

Paid ads funnel: “We have my husband marketing for us, constantly updating, and we spend a fair amount on ads—$60 a day.”

Paid ads funnel: “The numbers for the past two months have been extraordinary, but those are the two months where we started to run Facebook lead ads and have a designated person (client success manager) call leads every day. So even though they are extraordinary in regard to past months and years, it seems like this could be a ‘new normal’ for us because we are continuing this process, which worked for us during summer.”

Paid ads funnel: “I think what we do differently is spending a lot—LOL.  We probably have one of the highest ad spends. My husband is also updating the ads as soon as they start to drop in performance.”

A word on ads: You don’t need to spend a ton of money on advertising. We teach clients how to run and test paid ads, and we supply the ads, too. Then we determine which ads are working best and direct cash there to add fuel to the fire. But we start small—maybe $5 or $10 a day.

Gyms that are spending a lot of cash on ads have already gone through this scientific process, and they know exactly what works, so they’re adding fuel. They’re not just randomly firing lots of money into the ad machine and hoping for the best.

More quotes:

Automations and personal touch: “We use Kilo for auto lead nurture but do a lot of personalized reach out, too. We started using the 5130 drip campaign in addition monthly, and it’s increased the number of appointments booked as well.”

Automations and personal touch: “These last two months were the first with the new CSM, and one of her daily tasks was to confirm the NSIs for the upcoming day. Besides her, we have a coach confirm the NSI on the day of the NSI, sending a copy/paste repeatable message. It is more work, but it worked for us in the past when we were tackling the issue of people not showing up.”

Metrics: “We ensure everything is clear and standardized, and we track our metrics very tightly (weekly) to triage things at source if there are any swings in how we are trending.”

Staff training: “Consistency: We do sales training with our client success manager/sales team regularly. We’ve refined our sales process and pricing sheets over time to make it simpler and clearer for prospects.”

And here are a few quotes that warm my heart. Help First means giving info away for free. Help Best means making the prescription that will help the client, then coaching the client to accept the prescription, sign up and start changing their life.

Help First: “We have Help First and Help Best at the heart of everything we do!”

Help First: “We focused mostly on lead nurture and truly being the solution to our prospects’ needs. We provide value even before the prospect buys.”

Help First: “We truly care about getting our members and clients results. I feel like that shows when we present pricing and explain how we can help our members get to their goals.”

Mentorship: “I believe we did not do anything ‘extra’ other than all of the things we learned through Two-Brain.”

Help Best

You have to sell the coaching that will get people results—that’s the Help Best principle.

Let’s face it: It’s not hard to figure out how to lose weight or get stronger. The knowledge is out there.

But people still don’t lose weight, get stronger or accomplish their goals. Why not? They need coaching.

Before you can coach a client to squat deeper or eat better, you must coach a prospective client to make an appointment, show up for that appointment and sign up to work with you.

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Summer Storm of New Clients: Gym Sales and Marketing Leaders

The post Summer Storm of New Clients: Gym Sales and Marketing Leaders appeared first on Two-Brain Business.