Chris Cooper's Blog, page 20
February 5, 2025
7 Steps to Select the Best Gym Business Mentor
Choosing a mentor can be challenging.
What if you do your best work with empathetic, encouraging people but your mentor is a stern drill sergeant?
Or what if you prefer the blunt, direct approach but your mentor encourages you to ask questions and challenge their ideas?
In both cases, the mentor could have the solution to your current problem but might not be able to motivate you to implement it.
The best mentor for you is the one who will help you take action.
Below, I’ll give you seven steps to help you pick the best mentor for yourself.
Seven Steps to Finding a Mentor
Step 1
Download this simple worksheet.
Step 2
Identify big wins in your past—a sporting accomplishment, an academic achievement, a completed project, a promotion. These wins can come from any period—even your childhood.
List the victories in the first column of the worksheet, under Wins.
It’s OK if you only have one or two wins. If you have more than seven wins, duplicate the worksheet and keep writing.
Step 3
In every win, I know you had a coach, a teacher, a mentor or a model to follow.
Review each accomplishment and consider the person who’s most closely attached to it (after you, of course). List the names under the second heading, Coach. It’s OK If you have several names attached to the same accomplishment.
Step 4
In the third column, Lever, write down the coaching or leadership style of the person listed in the Coach column. Don’t overthink it; just note the first words that come to mind, but limit yourself to one or two words so you have maximum clarity.
Here are a few common entries in this column: authoritarian, drill sergeant, questioner, philosopher, scientist, empath, listener, explorer, technician, role model, father/mother figure, etc.
In my example, I crossed out a coach after I thought more deeply about the greatest contributor to my win.
Step 5
Review your coaches and their styles: Which levers appear more than once? Highlight them.
These are the attributes you want in a mentor. You have clearly listed the traits that caused you to take action and accomplish great things in the past.
Step 6
Now that you know the style of mentorship you want, you’ll ask a series of questions to narrow your search.
Ask yourself this question: “What exactly do I want to achieve in the next year?”
Then ask yourself “why?” at least three times to get to your deepest reason for setting this goal.
Example: “I want to grow to 300 gym members next year.”
Why? “So that my gym makes more money.”Why? “So that I can make a greater income and work less.”Why? “Because my husband and kids deserve to live without a budget.”
Next, identify people who have achieved your specific goal—this is key. You don’t want someone who suggests they can coach you to a goal they haven’t achieved. Example: A gym owner with 200 members who says he can help you acquire 300 members.
List two or three people in your industry who have achieved your goal.
Step 7
Call the prospective mentor and ask how they personally reached your goal and overcame specific challenges.
If you get a solid answer, review your levers: Does the person use the style that helped you succeed in the past?
If the person has solved your problem and uses the right levers for you, you have likely found your mentor.
A Shortcut for Gym Owners Who Want Results Fast
This plan has just three simple steps:
On that call, you can explain what you want to achieve and describe the mentorship style that suits you. We’ll tell you if we can help by matching you up with one of the 50+ professional mentors on our team. (You can see what they’ve achieved as gym owners here.)
Your ideal mentor might be on my team. Or perhaps not—and if that’s the case, we’ll tell you.
But there’s only one way to find out: Book a call. It’s free, and we might choose each other!
The post 7 Steps to Select the Best Gym Business Mentor appeared first on Two-Brain Business.
February 4, 2025
How to Choose a Fitness Business Mentor
Mentorship and coaching are essential for fitness entrepreneurs who are looking to improve their metrics, save time and avoid expensive mistakes—but the two are not the same.
Here, I’ll explain the difference, lay out the pros and cons of the four types of mentorship, and tell you how to select the style and mentor that will produce the best results for you.
Coaches—You hire a coach to address specific obstacles on a timeline. Coaching is used to remove immediate roadblocks with tactics delivered by an expert in a clearly defined niche.
Example: I work with a speaking coach to ensure my presentations at the Two-Brain Summit have the impact I want.
Mentors—You hire a mentor because that person has been where you are right now and can help you avoid mistakes and ascend faster. This is a long-term relationship that centers on strategic guidance to help you accomplish very large goals. Mentors are usually specific to a niche—Two-Brain Business is a fitness business mentorship practice—and they are experts at evaluating a big goal and laying out the exact steps to get there. Along the way, they can connect you to the specialists you need to take any specific step in the plan.
Example: I work with a one-on-one mentor who knows what my goals are for my company. My mentor helps me create a complete roadmap and then break it down into specific steps: “Chris, do this right now. Here are the tools. This is the deadline.”
The Four Models of Mentorship
1. One-on-One Mentorship
One-on-one mentorship produces the best results of any type of coaching or mentorship—a one-on-one mentor saved my gym.
In this relationship, the mentor personally accepts the challenge of making you more successful and measures progress carefully.
When you join Two-Brain, we evaluate your strengths, weaknesses and opportunities so we can pair you with the ideal mentor. That mentor helps you create a broad foundation and develop critical entrepreneurial habits you can use for life. Then the mentor drills into very specific aspects of your business. Early on, we target quick but important wins to build momentum—and your mentor provides resources and accountability.
Pros: This type of mentorship is personalized, so it’s all about you and your business. It’s ideal for long-term strategic planning, and it helps you solve specific problems very quickly.
Cons: One-on-one relationships can become too friendly if you aren’t cautious, and that slows progress. You must also have a great client-mentor match. You must work with someone who knows how to get the best from you. (With 56 mentors on our team, we’re world class when it comes to matching people up, and we’ve done it 2,500 times. We also switch mentors when a change would help a client move faster.)
Here’s what one-on-one mentorship can do: Last year we had 288 gym owners get to $100,000 a year in earnings for the first time. That’s what happens with an A+ client-mentor match.
2. One-to-Few Mentorship
In this style, a mentor works with a small group of three to eight people at a time. These groups are usually called “masterminds” because the people in the room are pre-filtered for success. They are called “boards” in some organizations.
Pros: Peer support helps with the loneliness all entrepreneurs feel as their companies grow. You can’t really turn to your staff for support, right? You also get some varied experiences and networking—in a mastermind, I once got a great idea for a video contest from a business coach who worked with lawn-care companies.
Cons: You must have strong filters in place, and you must know if the other people in the group are at your level. If you assume everyone is doing great and don’t filter, you can get led astray by opinions from people who haven’t been where you want to go. Some aren’t even on the same path as you, yet they’ll speak as if they have experience. Masterminds are also expensive because the people running them are not playing a volume game. They want a high-value group and will charge appropriately for access—that’s part of the filtering process.
In our Tinker program for upper-level gym owners at Two-Brain, you must be making at least $100,000 a year in net owner benefit from your gym. You must qualify to get into this mastermind. But once you earn a place, you’ve got access to a peer group, brainstorming, varied experiences and networking—all from gym owners.
We use a mastermind system in our highest level program—Tinker—because we know that everyone in the room has gotten to a certain level and is speaking from experience. They’re not just firing from the hip. So that’s a powerful filter for every group member.
3. One-to-Many Group Coaching
In this type of program, one person leads a call in which they present a topic and then say, “Bring up your challenges.” In a good group-coaching setting, the coach is usually a moderator. They facilitate discussion and tease out ideas and solutions. In the best cases, they ask for proof and evidence to help screen opinions (this is rare). In the worst cases, you have someone with an opinion spewing untested advice and wasting time. In these groups, you’re basically just there to get opinions—but you can get opinions for free. This is why we don’t use a group-coaching program at Two-Brain.
Pros: In a big group, you can make connections to key people and create your own “mini-mastermind.” The main pro is that this model is scalable for the coach. People run these groups to create a lifestyle for themselves, not for the people who are in the program. It’s a coach-centric business, while one-on-one mentorship is a client-centric business.
Cons: If this model works for the coach, it’s not ideal for clients. Results aren’t measured, coaching isn’t personalized and you can sit through a lot of sessions before you find something that applies to you. Accountability is absent.
We include some “specialty group coaching” in our mentorship program at no extra charge—we call these bonus sessions Office Hours, and we bring in experts to solve problems in a group. Our clients can choose to attend or pass. These sessions don’t take the place of one-on-one mentorship. We just build them in for people who want extra support on sales, advertising and so on. The sessions are carefully moderated, and leaders focus only on tested, data-backed tactics.
I’ll be blunt: I have a bias against group-coaching programs because I’ve been in 15 of them and it’s always the same thing. It’s great for the coach but not great for the client. Clients must work hard to figure out what’s best, and they will struggle to create a sound long-term plan and take action. I prefer other options, both as a client and as a mentor.
4. Roundtables
With a roundtable system, you just show up at a cheap or free event and sit with random people. It’s an open discussion format, nobody is the expert, and people are free to share.
Pros: You can connect with people and hear a lot of differing opinions. If you’re very, very good at filtering, you might find a gem or two in the pile.
Cons: There are no filters. You have no idea who the people around you are, what they’ve experienced and how successful they are. Imagine the person running a “million-dollar gym” with $5,000 of profit. That person’s opinion might carry a ton of weight but lead others to ruin because it’s based on disastrous business practices. You must ask tough questions to filter fact from fiction, and most people don’t.
Roundtables—like the old CrossFit discussion boards—can spread harmful advice even if people are trying to help. Without data, the loudest person often carries the day.
Example: I used to ask questions on those old discussion boards, but when I asked about a topic, I would get an answer I couldn’t verify. Was it good advice or bad? I couldn’t see any proof. There was no data. Or I was mocked for even daring to ask about sound business practices, even though my gym was failing and I needed help.
I can point to many pieces of loudly given advice that hurt the gym owners who participated in these early online forums. That’s the danger with roundtables.
Choosing the Right Model
Always start with a one-on-one mentor.
But who do you pick?
The answer: Pick someone who provides mentorship full time as a profession.
It’s the same way you would select a personal trainer to help you get fit. Avoid your buddy and that gym rat with huge arms and lots of fitness books. Find a true pro who trains people for a living and can show you mountains of results with real people.
At Two-Brain, we train mentors, we certify mentors, and we have continuing-education requirements. We drill, we practice, and we produce better results faster because that’s what we’re focused on. We are professional mentors.
I think every gym owner should start one on one with an expert mentor to solve specific problems and build an individualized plan for the gym. No two gyms are the same—even if you’re in a franchise. Your needs, your market and your staff are different. You, as the CEO, are different than other CEOs. You need a personalized plan.
After you work one on one to hit minimum goals—like earning $100,000 a year—that’s when you can progress to a mastermind or even group coaching.
At that point, you’ll have a firm foundation, and you’ll have filters you can use to determine what’s actually working and who deserves your attention. You’ll know how to disregard useless fluff, make connections to the right people and screen the experts from the wannabes.
Get a Mentor—Today
Mentorship is a long-term relationship based on strategy, and it’s best when it’s niche specific. If you run a gym, you need a professional fitness business mentor.
From there, you should be able to ask your mentor at any point to lay out the five most important steps to get to where you want to go, then identify the most important step for you right now. A good mentor will be able to provide the answers.
Here’s a common mistake: Many people wait too long to get a mentor. They wait till they’re failing. They think part of the entrepreneurial journey is “figuring it out and making guesses.”
But if you learn only from your own mistakes, it’ll take you five times as long to make progress and it’ll be five times as expensive. And it will be painful.
In the worst-case scenario, progress will be so slow that you’ll go out of business—not because you don’t work hard but because you don’t make enough money fast enough.
If you don’t learn from other people’s mistakes, you try to do everything yourself, and you ask for help only when you’re desperate, you will face stiff odds, and you’ll be at risk of getting pushed out of the fitness industry. I’ve seen it happen time and again.
I’ve also seen people ask for help early and often, then ascend very fast because they avoided mistakes and did all the right things at the right time.
Get this: Timelines vary, but, on average, we can get a gym owner to the Tinker level of $100,000 annual earnings in two years, one month and nine days—regardless of starting point. Some focused owners have reached this level in fewer than 12 months.
Two-Brain mentors work with clients one on one at first because we want to produce results fast. We want to solve your problems, build a specific growth plan and hold you accountable. We want to give you the exact resources you need without overwhelming you.
When you buy mentorship, you’re not just buying advice. You’re buying true expertise and speed. The right guidance can help you build the gym and the life you’ve always wanted faster than you thought possible—and much faster than you could on your own.
To talk more about mentorship, book a call here.
The post How to Choose a Fitness Business Mentor appeared first on Two-Brain Business.
February 3, 2025
Business Mentorship 101: What Gym Owners Need to Know
To watch this episode on YouTube, click here.
The post Business Mentorship 101: What Gym Owners Need to Know appeared first on Two-Brain Business.
January 31, 2025
Time-Traveling Gym Owners Would Tell Themselves This
“If you had a time machine and could visit yourself in your first year of gym ownership, what’s the No. 1 thing you would tell yourself?”
That’s the question I asked top gym owners in Two-Brain’s private group for clients.
Imagine that: A successful, experienced, long-term gym owner gets a chance to go back in time and pass on just one piece of advice to help their business survive and thrive.
Below, you’ll see what our best gym owners would say to themselves—I hope their advice helps you right now, whatever stage you are at.
Time Travelers’ Gym Business Tips
“Bigger isn’t always better—flood your space before you expand!”
“Ask for help—hire someone!”
“Drop your partner. Get a mentor.”
“Ask for mentorship!”
“It would be to trust my gut and ‘things always work out.’”
“Pay yourself for any and all work you do no matter what. Your time isn’t free. Make a plan to generate the revenue you need to cover this expense.”
“Create an SOP for everything.”
“Don’t be afraid to sell in order to help.”
“Don’t quit. Find a way!”
“Document everything that works and repeat it so you never have to think about it again.”
“Don’t give your services away, and get a team on board early to help.”
“Get a mentor because they will help you with what steps to take so you don’t ‘wing it and go by emotion.’ And do what they say with the knowledge that the worst that can happen actually won’t happen. So do it scared because you don’t grow if you don’t do what scares you.”
“You will have times where you want to quit, so you’ll need to pull yourself through that. And it will happen over and over again, but each time you will get better at keeping going.”
“Love the shit out of your clients. It’s actually the one thing I did great right from the start. I’m nine years strong with my founding members.”
“Be kind and forgiving to yourself. You’re going go mess up—lots! Be humble. Learn. Move forward.”
“Keep doing those things you know you’re supposed to be doing even if you’re not seeing the payoff immediately. It takes time, and it’s really f*$#*%g hard to grow a business that’ll last 15-20 years.”
“You’re a pretty good coach, but you have no idea what you’re doing as a business owner. Get help and get help now. And take this thing seriously, meaning get your personal life together or you’ll never get this professional thing figured out. Now, time to put your head down and grind.”
“’You’ll be fine’ and ‘ask for the help.’”
“You’re worth double what you’re charging.”
“Figure out your business model before starting. And learn how to lead and sell far before opening.”
“Stick to core services and do them better and better.”
“Be certain who your avatar is and then dial down on how to serve them.”
“The gym won’t grow if you’re only concerned with yourself as an athlete. Focus on customer service and make this place as welcoming as possible.”
“Hire someone ASAP: a cleaning person once per week and an admin to help with lead nurture.”
“Have literally any sort of plan other than ‘this is fun and I love it so it’ll work.’”
“Join Two-Brain sooner.”
“Don’t undervalue the service you’re providing or your time.”
“Don’t be afraid to ask for help! There are a lot of people out there willing to help you out.”
“You are not your No. 1 client!”
“Join Two-Brain today!”
“Build a team, learn to sell.”
“Hire a Two-Brain mentor before you even open so you ensure you have a viable plan in place to succeed.”
“Let it go. Whatever is eating you up, learn, adapt and let go of it. It is not going to matter in five years, however big it is now.”
“Learn and adapt faster. Get a mentor.”
“Hire a mentor from Day 1. I promise it will still be your gym in the end. This one thing will save you years of struggle and tens of thousands of dollars in avoidable mistakes.”
Improve Your Business Today!
How valuable is this advice?
Very. Each quote would have saved me time and money from 2011 to the present.
I’ll make it real for you, using just one piece of advice.
What if you realized today that your service is worth twice as much as you’re charging? What would happen if you adjusted your rates instead of charging below market value for years?
Do the math. It will blow your mind.
If hope these tips from the world’s best gym owners help you improve your business today.
You’ll note that many of them said “work with a mentor.” They’re obviously getting huge ROI on mentorship and wish they had obtained help sooner.
I’ll solve that one for you: If you’re struggling and need help right now, book a call here. In 10 years, you’ll be very happy you did.
The post Time-Traveling Gym Owners Would Tell Themselves This appeared first on Two-Brain Business.
January 30, 2025
Hyrox Training at a 20-Year CrossFit Affiliate?
To watch this episode on YouTube, click here.
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January 29, 2025
Hyrox Affiliate: How to Train Racers in CrossFit Gyms
Should you become a Hyrox affiliate and train people for races if you run a CrossFit Gym?
Hyrox training is an easy add-on in a CrossFit affiliate as “the sport of fitness racing” increases in popularity.
The overlap between the two methods is obvious at a glance, and you can easily incorporate Hyrox training into your gym’s model to serve clients better and generate more revenue.
In fact, one Two-Brain gym owner used this plan to set himself apart in his local market and give his clients what they wanted. Hari Singh is one of the longest-serving CrossFit affiliate owners in the world, and CrossFit NYC is now a Hyrox affiliate.
Remember, your method is the collection of tools you use to get results for clients. A good trainer might use barbell training to help one client prepare for a powerlifting meet, and she might use heart-rate training to help another client prepare for an endurance event. Great trainers use whatever method will help clients accomplish goals fastest. CrossFit, Hyrox, F45 and Tae Bo are all methods.
Your model is how your deliver your method. It can change over time, but adjustments are relatively rare. An example: You might sell group coaching, using CrossFit and Hyrox to help clients get results.
We help gym owners select a model that ensures they can evolve and adapt to use new methods. I mentioned Tae Bo above—does anyone do it anymore? Not really—but people are way into Hyrox in 2025.
Below, I’ll give you the exact steps to add Hyrox training to a CrossFit gym, with ground-level tips from Hari at CrossFit NYC.
And can you become a Hyrox affiliate if you aren’t a CrossFit affiliate? You sure can. If you run another type of gym, your space and gear might not create as much overlap with Hyrox, but you can still add another method to your model.
Can you use equipment commonly found in CrossFit gyms to get people ready for Hyrox races? Yes!What Is Hyrox?
First, the 411 on Hyrox.
Hyrox is a fitness race, and it’s always the same, allowing people to compare their results to world records and work to improve their own times from race to race.
Here are four helpful links:
About HyroxHyrox training clubsHyrox racesHyrox results and rankings
The Hyrox race has eight different stations, with a 1-km run after each station but the last one. The race starts with a 1-km run as well, for a total of 8 km of running. Here’s the exact test, with loads varying in different divisions:
The current world records are held by Hunter McIntyre (53:22) and Lauren Weeks (58:03).
Many of the movements in Hyrox races are seen very regularly in programming at CrossFit affiliates.What Equipment Do You Need to Become a Hyrox Affiliate?
You’ll note that Hyrox races use equipment that’s very common in CrossFit gyms:
SkiErgsSledsRowing machinesKettlebellsSandbagsMedicine balls
Do not do this: Go out and buy every piece of equipment if you don’t have it. That’s not necessary. As legendary powerlifting coach Louie Simmons proved before his death, you do not need to max out your deadlift every day to PR your deadlift in a big meet. If you’re a good coach, you can 100 percent get an athlete ready for Hyrox even if you don’t have the exact equipment used in the event. Yes, athletes should know how to use a SkiErg efficiently, but it’s a mistake to buy a fleet right away. Work around any gear limitations.
Do this: If you don’t have something on that list, make an easy substitution. For example, you can do farmers carries or lunges with dumbbells. Similarly, stamina and endurance built on a rowing machine will translate to a SkiErg, even if an athlete can’t train on that machine every day.
If you do buy gear: Buy the bare minimum and tie every dollar to revenue generation. You’re not starting Hyrox training at your gym to build a massive collection of sandbags and sleds. You’re doing it to serve clients and turn a profit. Any equipment you purchase should generate a return.
You have a few other considerations:
1. It’s ideal if you have a place for athletes to run. But in some areas that isn’t possible, especially if it’s -40. Treadmills are a costly solution, and they take up a lot of space. Get creative: Assign running “on your own” in training plans, use shorter shuttle runs or sub in another piece of conditioning equipment.
2. Sleds take up storage space and can be costly. If you have them—and space to push and pull—great. But even then it can be challenging to replicate the exact resistance when you figure in friction and humidity. Get creative with wall marches, bear crawls, plate pushes, banded resistance runs, plate or tire pulls, rope climbs and so on. At CrossFit NYC, Singh has sleds and the space to use them, and he uses carpet to keep the conditions the same for everyone in the building even if they aren’t an exact copy of the set-up on race day.
From the Hyrox site: “There are no minimum requirements to become a Hyrox Training Club. However, we do advise on having most of our equipment or alternatives and suitable space for either personal training, open gym or group classes. It all depends on what you want to offer.”
That last part about PT, open gym and group classes? That’s your business model—and Hyrox, a method, can fit into many models.
Don’t have sandbags? Use dumbbells or kettlebells!Hyrox Affiliate: How to Become One
You can’t just start offering Hyrox training at your gym, just as you can’t market CrossFit training without affiliating. You must become a Hyrox affiliate.
Hyrox has an affiliation plan, which you can review here.
The short version:
Any facility can become a “training club”—just like CrossFit NYC. The price in the U.S. is $1,500 per year or $130 per month (rates may vary in other countries). We recommend this option if you already have a gym and want to offer Hyrox training. The contract period is 12 months.Entrepreneurs can open a standalone “performance center.” Talk to a mentor if this interests you to ensure you have a rock-solid business plan.Coaching credentials are also available. Info on the Level 1 credential is available here—current listed price: $499.
As a Hyrox affiliate training club, you get access to the Hyrox365 program, the Performance Hub of resources and the Hyrox365 Academy for training.
Review the full FAQ here.
Some people might want Hyrox coaching in a one-on-one setting. This is a very high-value service.Hyrox Affiliate Scheduling and Programming
You have lots of options here. The greatest concern for scheduling is that Hyrox training can eat up real estate. You can, of course, use alternative movements and implements to preserve your square footage, but sled work, burpee broad jumps, farmers carries and running/shuttle sprints create space considerations.
At CrossFit NYC, they roll out carpets for sleds and set up lanes, so they don’t want to put everything away after a one-hour session. Instead, they make Wednesdays and Saturdays Hyrox days and ensure the workouts fit perfectly into the CrossFit programming stream.
“Our regular CrossFit members have access to all our classes,” Singh said. “And from their point of view, the Wednesday and Saturday classes are the Wednesday and Saturday classes. … If Hyrox didn’t have a name and we just programmed those WODs, no one would think, ‘Well, why are you doing wall balls and rowing and pushing this sled?’ It’s CrossFit. No CrossFitter says, ‘What is this?’”
Another cool feature: Hyrox training is relatively simple, so Singh will even use the sessions as a Sweat Intro—a sales process that involves a trial and a follow-up consultation. (Two-Brain gyms most often use a No Sweat Intro as part of the Prescriptive Model.) Because Hyrox movements are very accessible, Singh has no problem putting people right into Wednesday and Saturday classes.
You can see some of CrossFit NYC’s programming here. You’re no doubt a great fitness coach, so it won’t be hard for you to evaluate the Hyrox race and create a training plan that will help clients post better times. Intervals, chippers, AMRAPs, couplets, triplets, monostructural work—all of it can work.
Finally, Singh uses Hyrox to take the pressure off his busy days and fill his non-peak days.
Hari Singh of CrossFit NYC.“I was always opposed to two-day memberships,” he said. “Everyone comes on Monday and Tuesday, when I least need them. Now if I have Wednesday and Saturday memberships, I’ve got all the capacity I want. They’re not crowding out me on Monday or Tuesday. So it’s perfect.
“People can do packs and drop-ins. … One of the problems with drop-ins is people want to drop in at 6 a.m. on Monday or 6 p.m. on Monday or Tuesday, when you know you are already full. Now they want to drop in at 6 a.m. on Wednesday or 7:15 on Saturday. It’s fine with me.”
Many gyms have struggled with busy peak times and dead off hours—perhaps Hyrox training could bring new clients in to fill vacant space in your gym.
With that in mind, you have great flexibility when it comes to scheduling Hyrox training and programming workouts.
Singh’s No. 1 piece of advice on Hyrox training in a CrossFit gym?
“Do it on one or two days a week. Don’t try to say, ’We have Hyrox every day at 10 in the morning because it gets boring to the people at 10 in the morning, right? … I would recommend starting it one day a week or two days a week.”
Pricing a Training Program at a Hyrox Affiliate
You have many options here. You can sell Hyrox memberships to clients who want that style of training only, sell it as an add-on to current members or include it in an all-programs membership.
Be cautious with the last option: If you increase the value of an all-in membership, your rate should reflect the increased value.
I’ll just remind you that coaching is very valuable, and most gyms are underpriced. Further, specialty programs are not worth less than core programs—they’re special, not common. Uncommon things cost more.
The best plan: Work with a mentor to run the numbers. Include any equipment costs, consider staffing and staff training, build in a solid profit margin (33 percent is a good starting point) and create value. Base your pricing on a spreadsheet, not on what other people are charging.
With that said, Singh, whose gym is in New York City and pays Manhattan rent, includes Hyrox sessions with his fee for CrossFit clients—remember, Hyrox training is just “the workout” on Wednesday and Sunday at CrossFit NYC. Singh didn’t add anything new; he only adjusted his programming on two days for current members.
He has a separate price for Hyrox-only members.
“Our Hyrox membership’s $199 a month,” Singh said. “We actually added some Sunday classes because Sunday was just open gym. So you can come anytime to a class on Wednesday, Saturday or Sunday. But the average person, if they’re really religious about it, comes to … eight or nine classes for $199, relative to our regular membership, which is $335.”
Singh’s single-class rate for Hyrox is $45, and he sells these sessions on his site as “click and buy” because people can jump into the program right away and their goal is obvious: They’re going to a race and want to do well.
“There’s a stream of people in New York who wanna do Hyrox, and I don’t wanna give them any barriers to doing it,” Singh explained.
Could a specialty program fill dead hours in the gym? Run tests and evaluate the data.Hyrox Affiliate and CrossFit Affiliate?
Singh said it’s still too early to produce any numbers that show you should or should not become Hyrox affiliate.
But he said the New York race set for May 30-June 1 sold out almost instantly, and an increasing number of people are inquiring about Hyrox training. His play revolves around carving out space in a niche and separating his gym from others as a Hyrox affiliate—and he has the equipment and location to do that without spending a lot.
“It’s hard to tell how much of the uptick at the moment is due to the New Year and how much is due to Hyrox’s announced race,” Singh said early in January 2025. “But the beauty is I didn’t have to make a big investment. If Hyrox fades—although it seems to be a rising stock right now—what’s the worst that happens? Oh, I have six sleds and now four of them are getting dust. You know, that’s not like a huge investment.”
And that’s why you don’t blow your budget buying gear. A few extra sleds can be sold. Twenty underused SkiErgs on your credit card will create major storage and cash-flow problems.
The best plan with any specialty program is to run low-cost tests and analyze data.
For example, if you sell out a kids program three sessions in a row, you likely have a clear path to a new recurring revenue stream. If your powerlifting program kills it in Session 1 and has a single athlete in the next session, it’s not going to be a regular revenue stream.
With becoming a Hyrox affiliate and paying a fee, you can’t promote Hyrox training. But you can work with a mentor to run the numbers to create and market a Hyrox program that covers the fee and produces a profit. For example, you could affiliate and charge 10 people $200 for a four-week training block. Then do it again. That’s $4,000 balanced by a $1,500 fee, plus staffing costs.
Or you could market a general plan to help people perform better in any race involving obstacles or implements. If the trial sessions are lit and an increasing number of people are asking about Hyrox, you might want to consider becoming a Hyrox affiliate so you access the power of the brand.
The point: Run the numbers and make a detailed plan.
A secondary or tertiary revenue stream can be a huge win in a gym—like personal training, for example. Healthy-habits coaching, kids programming, Hyrox—all of them can become revenue streams. But the best gyms don’t do everything; they do the best things, and they always do them to produce better results for clients.
A mentor can help you figure out exactly how to help your clients best—and maybe the plan will include becoming a Hyrox affiliate. To hear more about that, book a call here.
The post Hyrox Affiliate: How to Train Racers in CrossFit Gyms appeared first on Two-Brain Business.
Adding Hyrox Training to a CrossFit Affiliate: How to Do It
Hyrox training is an easy add-on in a CrossFit affiliate as “the sport of fitness racing” increases in popularity.
The overlap between the two methods is obvious at a glance, and you can easily incorporate Hyrox training into your gym’s model to serve clients better and generate more revenue.
In fact, one Two-Brain gym owner used this plan to set himself apart in his local market and give his clients what they wanted. Hari Singh is one of the longest-serving CrossFit affiliate owners in the world, and CrossFit NYC is now a Hyrox training club.
Remember, your method is the collection of tools you use to get results for clients. A good trainer might use barbell training to help one client prepare for a powerlifting meet, and she might use heart-rate training to help another client prepare for an endurance event. Great trainers use whatever method will help clients accomplish goals fastest. CrossFit, Hyrox, F45 and Tae Bo are all methods.
Your model is how your deliver your method. It can change over time, but adjustments are relatively rare. An example: You might sell group coaching, using CrossFit and Hyrox to help clients get results.
We help gym owners select a model that ensures they can evolve and adapt to use new methods. I mentioned Tae Bo above—does anyone do it anymore? Not really—but people are way into Hyrox in 2025.
Below, I’ll give you the exact steps to add Hyrox training to a CrossFit gym, with ground-level tips from Hari at CrossFit NYC.
And can you add Hyrox training to your gym if you aren’t a CrossFit affiliate? You sure can. If you run another type of gym, your space and gear might not create as much overlap with Hyrox, but you can still add another method to your model.
Can you use equipment commonly found in CrossFit gyms to get people ready for Hyrox races? Yes!What Is Hyrox?
First, the 411 on Hyrox.
Hyrox is a fitness race, and it’s always the same, allowing people to compare their results to world records and work to improve their own times from race to race.
Here are four helpful links:
About HyroxHyrox training clubsHyrox racesHyrox results and rankings
The Hyrox race has eight different stations, with a 1-km run after each station but the last one. The race starts with a 1-km run as well, for a total of 8 km of running. Here’s the exact test, with loads varying in different divisions:
The current world records are held by Hunter McIntyre (53:22) and Lauren Weeks (58:03).
Many of the movements in Hyrox races are seen very regularly in programming at CrossFit affiliates.What Equipment Do You Need for Hyrox Training?
You’ll note that Hyrox races use equipment that’s very common in CrossFit gyms:
SkiErgsSledsRowing machinesKettlebellsSandbagsMedicine balls
Do not do this: Go out and buy every piece of equipment if you don’t have it. That’s not necessary. As legendary powerlifting coach Louie Simmons proved before his death, you do not need to max out your deadlift every day to PR your deadlift in a big meet. If you’re a good coach, you can 100 percent get an athlete ready for Hyrox even if you don’t have the exact equipment used in the event. Yes, athletes should know how to use a SkiErg efficiently, but it’s a mistake to buy a fleet right away. Work around any gear limitations.
Do this: If you don’t have something on that list, make an easy substitution. For example, you can do farmers carries or lunges with dumbbells. Similarly, stamina and endurance built on a rowing machine will translate to a SkiErg, even if an athlete can’t train on that machine every day.
If you do buy gear: Buy the bare minimum and tie every dollar to revenue generation. You’re not starting Hyrox training at your gym to build a massive collection of sandbags and sleds. You’re doing it to serve clients and turn a profit. Any equipment you purchase should generate a return.
You have a few other considerations:
1. It’s ideal if you have a place for athletes to run. But in some areas that isn’t possible, especially if it’s -40. Treadmills are a costly solution, and they take up a lot of space. Get creative: Assign running “on your own” in training plans, use shorter shuttle runs or sub in another piece of conditioning equipment.
2. Sleds take up storage space and can be costly. If you have them—and space to push and pull—great. But even then it can be challenging to replicate the exact resistance when you figure in friction and humidity. Get creative with wall marches, bear crawls, plate pushes, banded resistance runs, plate or tire pulls, rope climbs and so on. At CrossFit NYC, Singh has sleds and the space to use them, and he uses carpet to keep the conditions the same for everyone in the building even if they aren’t an exact copy of the set-up on race day.
From the Hyrox site: “There are no minimum requirements to become a Hyrox Training Club. However, we do advise on having most of our equipment or alternatives and suitable space for either personal training, open gym or group classes. It all depends on what you want to offer.”
That last part about PT, open gym and group classes? That’s your business model—and Hyrox, a method, can fit into many models.
Don’t have sandbags? Use dumbbells or kettlebells!Hyrox Affiliation
You can’t just start offering Hyrox training at your gym, just as you can’t market CrossFit training without affiliating.
Hyrox has an affiliation plan, which you can review here.
The short version:
Any facility can become a “training club”—just like CrossFit NYC. The price in the U.S. is $1,500 per year or $130 per month (rates may vary in other countries). We recommend this option if you already have a gym and want to offer Hyrox training. The contract period is 12 months.Entrepreneurs can open a standalone “performance center.” Talk to a mentor if this interests you to ensure you have a rock-solid business plan.Coaching credentials are also available. Info on the Level 1 credential is available here—current listed price: $499.
As a training club, you get access to the Hyrox365 program, the Performance Hub of resources and the Hyrox365 Academy for training.
Review the full FAQ here.
Some people might want Hyrox coaching in a one-on-one setting. This is a very high-value service.Scheduling and Programming
You have lots of options here. The greatest concern for scheduling is that Hyrox training can eat up real estate. You can, of course, use alternative movements and implements to preserve your square footage, but sled work, burpee broad jumps, farmers carries and running/shuttle sprints create space considerations.
At CrossFit NYC, they roll out carpets for sleds and set up lanes, so they don’t want to put everything away after a one-hour session. Instead, they make Wednesdays and Saturdays Hyrox days and ensure the workouts fit perfectly into the CrossFit programming stream.
“Our regular CrossFit members have access to all our classes,” Singh said. “And from their point of view, the Wednesday and Saturday classes are the Wednesday and Saturday classes. … If Hyrox didn’t have a name and we just programmed those WODs, no one would think, ‘Well, why are you doing wall balls and rowing and pushing this sled?’ It’s CrossFit. No CrossFitter says, ‘What is this?’”
Another cool feature: Hyrox training is relatively simple, so Singh will even use the sessions as a Sweat Intro—a sales process that involves a trial and a follow-up consultation. (Two-Brain gyms most often use a No Sweat Intro as part of the Prescriptive Model.) Because Hyrox movements are very accessible, Singh has no problem putting people right into Wednesday and Saturday classes.
You can see some of CrossFit NYC’s programming here. You’re no doubt a great fitness coach, so it won’t be hard for you to evaluate the Hyrox race and create a training plan that will help clients post better times. Intervals, chippers, AMRAPs, couplets, triplets, monostructural work—all of it can work.
Finally, Singh uses Hyrox to take the pressure off his busy days and fill his non-peak days.
Hari Singh of CrossFit NYC.“I was always opposed to two-day memberships,” he said. “Everyone comes on Monday and Tuesday, when I least need them. Now if I have Wednesday and Saturday memberships, I’ve got all the capacity I want. They’re not crowding out me on Monday or Tuesday. So it’s perfect.
“People can do packs and drop-ins. … One of the problems with drop-ins is people want to drop in at 6 a.m. on Monday or 6 p.m. on Monday or Tuesday, when you know you are already full. Now they want to drop in at 6 a.m. on Wednesday or 7:15 on Saturday. It’s fine with me.”
Many gyms have struggled with busy peak times and dead off hours—perhaps Hyrox training could bring new clients in to fill vacant space in your gym.
With that in mind, you have great flexibility when it comes to scheduling Hyrox training and programming workouts.
Singh’s No. 1 piece of advice on Hyrox training in a CrossFit gym?
“Do it on one or two days a week. Don’t try to say, ’We have Hyrox every day at 10 in the morning because it gets boring to the people at 10 in the morning, right? … I would recommend starting it one day a week or two days a week.”
Pricing a Hyrox Training Program
You have many options here. You can sell Hyrox memberships to clients who want that style of training only, sell it as an add-on to current members or include it in an all-programs membership.
Be cautious with the last option: If you increase the value of an all-in membership, your rate should reflect the increased value.
I’ll just remind you that coaching is very valuable, and most gyms are underpriced. Further, specialty programs are not worth less than core programs—they’re special, not common. Uncommon things cost more.
The best plan: Work with a mentor to run the numbers. Include any equipment costs, consider staffing and staff training, build in a solid profit margin (33 percent is a good starting point) and create value. Base your pricing on a spreadsheet, not on what other people are charging.
With that said, Singh, whose gym is in New York City and pays Manhattan rent, includes Hyrox sessions with his fee for CrossFit clients—remember, Hyrox training is just “the workout” on Wednesday and Sunday at CrossFit NYC. Singh didn’t add anything new; he only adjusted his programming on two days for current members.
He has a separate price for Hyrox-only members.
“Our Hyrox membership’s $199 a month,” Singh said. “We actually added some Sunday classes because Sunday was just open gym. So you can come anytime to a class on Wednesday, Saturday or Sunday. But the average person, if they’re really religious about it, comes to … eight or nine classes for $199, relative to our regular membership, which is $335.”
Singh’s single-class rate for Hyrox is $45, and he sells these sessions on his site as “click and buy” because people can jump into the program right away and their goal is obvious: They’re going to a race and want to do well.
“There’s a stream of people in New York who wanna do Hyrox, and I don’t wanna give them any barriers to doing it,” Singh explained.
Could a specialty program fill dead hours in the gym? Run tests and evaluate the data.Should You Offer Hyrox Training at Your CrossFit Affiliate?
Singh said it’s still too early to produce any numbers that suggest “you should do this” or “don’t bother.”
But he said the New York race set for May 30-June 1 sold out almost instantly, and an increasing number of people are inquiring about Hyrox training. His play revolves around carving out space in a niche and separating his gym from others—and he has the equipment and location to do that without spending a lot.
“It’s hard to tell how much of the uptick at the moment is due to the New Year and how much is due to Hyrox’s announced race,” Singh said early in January 2025. “But the beauty is I didn’t have to make a big investment. If Hyrox fades—although it seems to be a rising stock right now—what’s the worst that happens? Oh, I have six sleds and now four of them are getting dust. You know, that’s not like a huge investment.”
And that’s why you don’t blow your budget buying gear. A few extra sleds can be sold. Twenty underused SkiErgs on your credit card will create major storage and cash-flow problems.
The best plan with any specialty program is to run low-cost tests and analyze data.
For example, if you sell out a kids program three sessions in a row, you likely have a clear path to a new recurring revenue stream. If your powerlifting program kills it in Session 1 and has a single athlete in the next session, it’s not going to be a regular revenue stream.
With licensing, you can’t promote Hyrox training without paying an affiliation fee. But you can work with a mentor to run the numbers to create and market a Hyrox program that covers the fee and produces a profit. For example, you could affiliate and charge 10 people $200 for a four-week training block. Then do it again. That’s $4,000 balanced by a $1,500 fee, plus staffing costs.
Or you could market a general plan to help people perform better in any race involving obstacles or implements. If the trial sessions are lit and an increasing number of people are asking about Hyrox, you might want to consider Hyrox affiliation that allows you access to the brand.
The point: Run the numbers and make a detailed plan.
A secondary or tertiary revenue stream can be a huge win in a gym—like personal training, for example. Healthy-habits coaching, kids programming, Hyrox—all of them can become revenue streams. But the best gyms don’t do everything; they do the best things, and they always do them to produce better results for clients.
A mentor can help you figure out exactly how to help your clients best—and maybe the plan will include Hyrox training at your CrossFit affiliate. To hear more about that, book a call here.
The post Adding Hyrox Training to a CrossFit Affiliate: How to Do It appeared first on Two-Brain Business.
January 28, 2025
Revenue Leader Hits $99k in Monthly Gym Revenue!
The fitness industry is full of BS—you know this already.
But the BS doesn’t stop when you move from fitness to the business of fitness.
In the business world, we have far too many equivalents of stomach wraps, miracle supplements and fat-melting creams.
Some people are deliberately misleading you by providing advice without any solid metrics. They want you to believe they have “the answer” because they make money from that. It’s really hard to figure out who these people are because they’re loud, charismatic and convincing (until you ask for data).
In other cases, well-meaning people offer advice without context. This is the “it worked for me!” crowd, whose members often say stuff like this: “I’ve always done it like this, and I’ve never had any problems.”
They’re not bad people, but what if the tactic they recommend only works in one place? Or maybe it only worked in 2023. Or maybe it only works in Peru.
If you base your decisions on one-shot wonders and echo chambers, your business will be at risk.
That’s why I always provide data whenever I present our leaders. I want you to know that these numbers come from gym owners just like you, people who started off with nothing and built to this level because they set goals, took action and worked with a mentor to reach their goals fast.
The best part for you: These gym owners share our values, and they’re willing to disclose the secrets of their success. Every month, our top gym owners tell you exactly what they did to generate the industry-leading numbers we present. They do that so you can move your numbers up, too.
It’s data and advice—the perfect combo.
Here are the Top 10 Two-Brain gyms for revenue (all figures are presented in U.S. dollars):
Now I’ll give you a secret: When you’re on social media and you see ads talking about “million-dollar gyms,” you’re usually hearing about a gym that ran a giant campaign and hit an unsustainable revenue record. Like it grossed $85,000 in one month, so the marketing agency just hit “times 12” and came up with “million-dollar gym.”
In reality, the record month is usually an outlier, and the gym’s revenue drops back to normal the next month. The gym hasn’t earned a million dollars. It might be on pace to do that if it can sustain the monthly record gross for a year—which is very hard to do.
Our stats aren’t like that. The gyms I listed above are posting large, consistent revenue totals every month of the year, and they’re profitable. (We’ll dig into profit in another leaderboard.) These owners know their numbers and can “predict the future” because they have years of solid metrics and growth activities on the calendar. They can say with confidence where their revenue stats are going.
Example: The No. 1 gym on this leaderboard was No. 2 on the leaderboard released in September 2024. Monthly revenue then was $88,549. Now it’s $99,905—and I wish I had purchased a hoodie from this gym just to push it over $100,000.
Another gym posted $76,400 in early 2024, then $81,000 in the middle of 2024. On today’s leaderboard, it scored $72,554.
These are stable, consistent, strong numbers, not flashes in the pan.
Here’s what these top-earning gym owners had to say when we asked them about consistency:
“We have experienced a fairly predictable and steady climb in revenue, and this was the highest month of 2024. As we move into 2025, we anticipate that these numbers will start to become the norm.”
“Yes, I expect (revenue) to grow. Our target is to get to $83k months.” (This target isn’t far away: The owner logged $81,000 in the current month.)
“I am expecting on average $83k for the coming year.”
“We’ve seen this (level of monthly revenue) and even more over the last year. We’ve seen an increase of $135k in 2024 overall!”
Now, here’s how these owners generated the revenue. You’ll note most are talking about very specific high-level tactics.
Customer Service
“We focus on consistent over-delivery of our services to our clients. We have developed an incredible environment and community.”
High-Value Services
“Our primary focus was on selling higher-ticket items, such as personal training, nutrition and lifestyle coaching, and our kickstart program.”
“We tinker with the offerings to maximize the revenue per square foot.”
“We changed our memberships to a minimum of three months and did more focused advertising for personal training.”
“We developed a program tailored specifically for beginners, incorporating accountability as a core element. The program is priced at $289 per month and serves as a great alternative in the No Sweat Intro when personal training exceeds an individual’s budget. To enhance its appeal, we ‘repackaged’ it as a six-week challenge, using language familiar to the market. This program is offered at $599 for six weeks and includes additional value-added components. This approach significantly increases the initial revenue collected. Once the six weeks are completed, we transition participants into a monthly membership at $289.”
Increased Focus
“I’m an aircraft engineer, but over the last 3.5 years I’ve turned my attention to the gym. It’s paid off because we were around $350K annually and now up to $750 grand a year. We appreciate the ‘State of the Industry’ report and all that Coop publishes—all valuable.”
Sales Excellence
“We do a prequalifying call. We get about 100 Facebook leads, and we used to schedule consults—and only about 30 percent would come in the door. To improve that, we looked at marketing. We’ve ID’d a better lead source using the ads and geography. As the leads come in, we’re calling them within the hour. On the phone, we use a very refined sales script, building on our established reputation and that ‘know, like and trust.’ We get people saying ‘yes’ a lot, and they sign up on the phone. We put through the initial payment right there.”
New Revenue Stream: Hyrox
“We are using Hyrox as a revenue stream. Coop says to ‘figure out the niche and mine the hell out of it.’ So I wondered, ‘What can we do that others can’t do?’ What we have is a huge open space that no one can really offer in New York City. We saw an opportunity to offer the Hyrox training, and we’ll be the leader in Hyrox training. Two days a week—our slowest days—are now low-skill days to satisfy the clientele training for Hyrox races. We are pure CrossFit—we capitalized on the CrossFit name and on the low-tech Hyrox, with its growing brand recognition.”
Communications/Marketing
“We are 16 years in business, and we consistently bombard the market with our marketing. New people will start at the gym and say, ‘I feel like I know you already.’ The GM, Mike, is like a local celebrity because of all the content we put out.”
“We are really effectively using GLM to send upcoming training sessions, as well as newsletters twice a month with a 60 percent open rate to an email distribution list of 2,000.”
Mentorship
“All that we’ve put in place is from what we’ve learned in the Two-Brain modules or at the Two-Brain Summit—and recently in the Two-Brain Tinker group that we just became a part of.”
Be a CEO
To increase your revenue, you must do the right thing at the right time, not every random thing all the time.
When you understand your metrics and you work on your business with a mentor, you build systems that make it easy to produce repeat wins. You’re not completely blowing up your business every few months. You’re making small adjustments based on data and expert guidance from a mentor—that’s what gives you control.
Example: You build a sales system that can be improved to fix a lagging metric, such as close rate. If you close more sales, your revenue goes up.
That’s the beauty of systems and metrics.
Another example that applies to a gym owner who aspires to own a true million-dollar gym one day: If your revenue is $20,000 a month and you want to get to $85,000, start with $22,000 or $24,000. A mentor can provide an exact plan to get there. Then you can set a new interim goal and start executing on the next plan. You’ll audit and improve your systems regularly, double-down on things that work and move on from things that don’t.
It’s never a wish-and-hope situation where you set a big, hairy, audacious goal and pray it will come true. You won’t manifest any success unless you manually do the work to earn it.
You simply cannot get to $85,000 a month in revenue without being a good CEO in the gym business. And you become a better CEO by understanding your numbers, drilling down into them and having a mentor who can help you move the numbers with clear, repeatable tactics.
The post Revenue Leader Hits $99k in Monthly Gym Revenue! appeared first on Two-Brain Business.
January 27, 2025
Top Gym Owners Share Strategies for Sustainable Revenue Growth
To watch this episode on YouTube, click here.
The post Top Gym Owners Share Strategies for Sustainable Revenue Growth appeared first on Two-Brain Business.
January 24, 2025
The Top 6 Reasons to Attend the Two-Brain Summit
The best gym owners in the world will meet up in Chicago on June 7 and 8, and you should be there, too.
I’ve got six reasons why.
1. Hanging out With Your MentorIf you haven’t met your mentor in person, this is the time. And if you have met, it’s time to reconnect and get a face-to-face high five. Mentor calls and messages are great, but nothing beats connecting with your mentor in the flesh.
2. Riding the Tide
You can literally feel the fitness business moving forward at the summit as 1,000 owners and coaches get together, learn and take action on the spot. If you’re stuck in a rut or feeling frustrated, you’ll get a huge boost of momentum in Chicago. And if you’re already moving fast, the summit is like a shot of NOS in your engine. The best gym owners in the world are coming to Chicago—join the club!
3. The Speakers
Chris Cooper’s booking philosophy for the summit: Present the people gym owners need to hear from right now to build better businesses. Coop goes out and finds these people—Joey Coleman is one—and we evaluate dozens of pitches. Then we work with the speakers to help them present exactly what you need to hear to move your business forward. The 2025 lineup is spectacular—and you can hear more about it here.
4. Networking
The speakers you’ll see onstage will be world class—but I’ve always been a huge fan of the conversations that happen outside the conference room. In fact, my favorite part of the summit is the social event on Friday night. I love walking around and seeing gym owners from all parts of the world making connections and sharing ideas. You can—and should—leave the summit with 100 new friends who are committed to building businesses that make people healthier—just as you are.
5. The Workouts
When we added morning workouts to the event, we immediately asked ourselves why we didn’t do it sooner. I love seeing gym owners and coaches show up bright and early to get after it and set the tone for the day. Rogue supplies equipment, and some of the best coaches in the world program and lead the workouts. Yes, a few people sweat out the previous night’s fun. But there’s no better way to start a fitness business conference than with a high-energy workout.
6. The Location
Chicago is a great city. If you’re coming for the summit, I’d recommend you arrive a few days early or stay after the event ends. I won’t even try to list all the stuff you can do in the Windy City. I’ll just say the food is great, the culture is A+, and the Tigers and Royals are in town to play the White Sox in summit week.
Come to Chicago!
If you run a gym, you owe it to yourself to come to the Two-Brain Summit on June 7 and 8—and you can even bring your coaches. We’ve got a special room with dedicated speakers just for fitness trainers who want to build careers and help clients get results faster.
Tickets are going fast, and the price increases soon. Get yours today at Twobrainsummit.com!
The post The Top 6 Reasons to Attend the Two-Brain Summit appeared first on Two-Brain Business.
