Gregg L. Witt



Average rating: 4.5 · 6 ratings · 3 reviews · 2 distinct works
The Gen Z Frequency: How Br...

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“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.”
Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility

“Stop drinking from the firehose of a global Gen Z demographic. Focus on knowing your brand’s core audience, and aligning with the youth culture segments that matter most. In today’s world markets, niche audiences drive mass consumption.”
Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility

“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they want to be in the line. The line is the new community and those who wait in line earn a seat at a very elite table. For brands to succeed with Gen Z, they need to create a sense of belonging or their competition will.”
Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility



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