Connor Gillivan's Blog, page 11
March 26, 2024
How to Create Your Personal Brand as an Entrepreneur
Are you an entrepreneur seeking to create your personal brand, for the betterment of your entrepreneurial reputation and your company’s future success? In this column, I will discuss the importance of a personal brand through examples from my life and iconic entrepreneurs. I’ll then dive into key strategies that one can use to begin developing their...
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December 12, 2022
A Step by Step Content Marketing Strategy | The Content Marketing Machine
Ready to learn some content marketing? My name is Connor Gillivan. I’m a serial entrepreneur, SEO, marketer, and investor. In this article, I want to share my content marketing strategy…The Content Machine. This is a content strategy I’ve been using for the past 10 years while scaling all of my companies: FreeUp (acquired in 2019),...
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October 7, 2022
How to Use Google Keyword Planner for Better SEO Results (Action Guide)
Google Keyword Planner is one of the best free SEO tools available. I know because I’ve been using it for the past 5+ years as I’ve built out SEO and content marketing plans for my companies: FreeUp, Outsource School, EcomBalance, AccountsBalance, and ConnorGillivan.com. If you’re interested in targeting the right keywords for your SEO and...
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July 24, 2022
7 Characteristics of Great Content Marketers
Great content marketers understand how to build high value content, distribute it to the masses, then repurpose it for redistribution. At the core of content marketing is the ability to plan, create, and publish content that will attract the company’s ideal customer and turn them into a lead and then into a paying customer. Content...
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July 14, 2022
ConnorGillivan.com SEO Traffic Update: June 2022
Welcome to another monthly SEO update for ConnorGillivan.com! I’ve now been running this blog for almost 7 years and it’s been a lot of ups, downs, and lessons learned. At certain times, I’d take a break from writing for ConnorGillivan.com then I’d pick it back up. All the while, the website has continued to drive...
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June 22, 2022
What is SEO? Search Engine Optimization Defined
So, you’re ready to learn about SEO, huh? If you want to drive organic traffic to your website, SEO will inevitably be a factor. In this article, I’ll dive into what SEO is, how it works, why it’s important, how you can learn it, what are the SEO no no’s, and what happens when you...
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June 21, 2022
SEO Experiment: Can The Quality Quantity Effect Increase Traffic?
I’m starting an SEO experiment and I want to share it with you. I’m calling it The Quality Quantity Effect. As Nathan Hirsch and I have been working to scale our newest venture, EcomBalance, I’ve been diving back into learning SEO and seeing what others are doing in the space. SEO and content marketing have...
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June 18, 2022
Putting Yourself in Uncomfortable Situations Leads to Growth
I was first exposed to this idea while in college at Quinnipiac University in Hamden, Connecticut. The idea: Putting Yourself In Uncomfortable Situations Here’s what happened… A Story I’ll Never Forget I remember I was sitting in an international business class and I was not particularly enjoying it. I was ready for the class to...
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June 7, 2022
What Makes A GREAT Business Idea? These 9 Traits
A timeless question: What makes a GREAT, 8 figure business idea? This is a question I’ve been asking myself for over a decade now. I asked it to myself when I was in college taking classes and dreaming about what life would be like after school. I knew that I wanted to start a business,...
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May 6, 2022
How Podcast Marketing Exploded My Website Traffic in 12 Months
Want to learn how I skyrocketed my website traffic in 12 months using podcast marketing? It didn’t happen overnight and it took time to understand the best strategy to make it work. But with time and perseverance, my company, FreeeUp, built an amazing network of referral traffic coming into our site regularly because of our...
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